creating and marketing signature treatments hba 2
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Creating & Marketing
Signature Treatments
+ Ameann DeJohn www.ameann.com
+
What Are
unique
custom
+
Why
recognition
loyalty
+
Serves 2 Main Purposes
Yields results
Unique and Special
Point of Difference
Builds Loyalty
Promotes Word of Mouth
Trusts Your Expertise
Unique Selling Point
On the Cutting Edge
Builds Your Name
Sets You Apart
Repeat Business
Referrals
Customer You
Only Your Spa Has It!
+
But , Why Are They
With too many treatments on the menu it gets confusing to clients.
They don’t know which to choose
They don’t understand the differences
How to fix this?
Confusing to Clients?
+
Introduce The Power of 3
Good
Better
Best
+
Tall, Small
Venti, Medium
Grande, Large
Coffee
Power of 3 Examples
Gas
87 regular
89 plus
91 supreme
Cars
Honda
Mercedes
Rolls Royce
Article Resource: The Financial Abundance Factor July 2009 Skin Inc. Web Exclusive: http://www.SkinInc.com/magazine/pastissues/2009
+
The Power of 3 In Treatments
+Good: The Basic Facial
Steam Cleanse Exfoliate Extractions Mask Moisturize
+Better: The Deluxe Facial
Basic Facial, Plus: Extended Massage 1 Advanced Machine Extra 15 Minutes
+Best: The Super Facial
Basic Facial, Plus: Extended Massage 1 Advanced Machine Serum New Technology Machine Extra 25-30 Minutes
+
Basic Facial
Set yourself apart by offering little luxuries in even the basic facial.
Clarisonic Brush for Cleansing Face and Décolleté
Mini Massage While Mask Sets
Choice of Mask
Candles, Aromatherapy
+Clarisonic Brush
Removes 6x more makeup than regular cleansing Products absorb better Gentle enough for 2x daily use Reduces oily areas, dry patches and blemishes Reduces appearance of visible pores Reduces the appearance of fine lines and wrinkles Use on the face, neck and décolleté Feels good on skin
Gentle Sonic Brush for the Skin
www.clarisonic.com Retail $225
+
Clarisonic Brush
Clarisonic cleansing at a spa
+
Extended Massage
Offer Special Massage to Your Deluxe and Super Facials.
Indian Champissage
Jade Rolling
+
Indian Champissage Head and Upper Body Massage
Blend of Ayurvedic and Western Massage Head-neck-shoulders and/or face-ears-neck Relief from aches and pains Reduces stress Comforts and balances energy flow Deep sense of peace and tranquility
www.indianchampissage.com
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Indian Champissage
Authentic Champissage given at a salon in India
+
Jade Rolling Crystal Therapy + Massage Jade is rubbed across the body in lieu of hands Detoxes the system Promotes relaxation Increases circulation Smoothes skin Breaks down cellulite Can be used hot or cold Use anywhere on the body or face
www.urban4est.com
+
Special Services
Offer Special Services to Your Deluxe and Super Facials.
Custom Skin Analysis
Foot Bath
+Skin Analysis
Analyze dry, oily, normal skin 3D analysis image and
software program Analyze pore size, wrinkle
depth, pigmentation, pre-breakout areas
Client can see marked improvement in skin over time
Recommend products and treatment better
Scientific Skin Consulting
SkinSys $2000 www.sometech.com
Visia $14k – $22k www.moritexusa.com
+Foot Bath
Small electrical current passes through the body
Eliminate waste, chemicals and allergens Testimonials: Increased energy and stamina Restful sleep Pain reduction Skin clarity and brightness Better mood Relaxed and refreshed
Detox the Body and Treat the Feet
www.zionhe.com $995-$1495
+
Do Your Research. Educate Yourself.
Scan the United States TV (Access Hollywood and Extra!) Professional salon magazines and websites Internet Top spas in NYC, Los Angeles, Miami, etc. Have a Treatment
Finding New Treatments
+
Machines What’s In the Industry? What’s being used? What are the benefits? Can it grow my business? Can it accentuate my current services? What do machines cost? What is my return? Who offers it in my area?
Professional: Skin Spatula, Tip Essentials
Home Use: Fyola Ultrasonic Facial Massager
Home Use: Zeno Spot Treatment Machine
Professional: Galvanic Pen, Tip Essentials
+Machines Sample of Popular Technologies
Ultrasonic: Uses a combination of electrical energies to stimulate the production of news collagen and drives topical treatments into the skin
Micro-current: Reestablishes communication between the muscle fibers and the brain to re-educate the muscle
o Mimics the body’s natural electrical impulses o Increases existing levels of ATP (adenosiine triphosphate) a nucleotide that
fuels cells o Naturally synthesized collagen can remain present for up to 24 months
o Repairs damaged skin o Effective, gentle, non invasive, safe facial treatment o Suitable for all skin types from rosacea to mature
+Machines Sample of Popular Technologies
High Frequency: Characterized by a high rate of oscillation and is also referred to as Tesla Current
LED: Use specific wavelengths of light to treat different skin problems and concerns
o Blue destroys bacteria that lead to acne o Red treats sun damage and pigmentation o Produces collagen and elastin o Will strengthen the effect of other treatments
o Kills bacteria and improves acne o Softens fine lines o Tightens and tones skin o Gives a youthful, fresh glow
+
FDA classification:
Machine Classification
o 1700 different types of devices, grouped into 16 medical specialties referred to as panels
o Each device is assigned to 1 of 3 classes based on level of control necessary to assure the safety and effectiveness of the device
o Classification is risk based; risk the device poses to the patient or user
Device Class & Regulatory Controls: o Class 1: General Controls / Lowest Risk
o With exemptions o Without exemptions
o Class 2: General Controls & Special Controls / Medium Risk o With exemptions o Without exemptions
o Class 3: General Controls and Premarket Approval / Highest Risk
+
High Frequency, Micro-current
Class 1
Spa Masters, High Frequency
Myontology, Micro-current
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Ultrasound, Blue Light
Class 2
DUSA Pharmaceuticals, Blu U Acne Light
Beautymachine.net, Mini Supersonic Ultrasound
+
IPL, Radio Frequency
Class 3
Dermamed, IPL Quadra Q4
Lumenis Corp., Aluma
+MARKETING AND PR
Flyers / Coupons Incentives
Promote Your New Treatment
o Pass out flyers in store o Put flyers in bags o Post them at local shops
o Refer a friend o Special price weekend o Free Product o Discount Packages
Partnerships Launch Event
Email & Website
o Gyms o Health Clubs o Nail Spas o Medical Offices
o VIP Party o Food and Drink
o Homepage o Email Blast o Newsletter o Special Offers
+MARKETING AND PR Promote Your New Treatment
o Twitter o Facebook o Myspace o Digg o Flickr o Linkedin o Beauty Blogs
Social Networking
+
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