creating compelling videos one day workshop
Post on 14-Jul-2015
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Creating Compelling Videos Workshop
Skills you will learn today
Finding Great stories
Creating Great images
Capturing Great video clips
Creating the story
The storyboard
editing
Larger Purpose
Fact: 60% of all internet is video
“Every organization is now a media
organization”
Hard-wired Story tellers
Video Examples
Stand up
Silence speaks
Why do stories have power?
A Story for Double Agents
Appreciate Critique
How?
Thank you
Document
Training Video
Sizzle Reels
Broadcast to tell a story
Community Building
Mobilize –a call to action
Co-create
Eddie
Great Stories Have:
Point of View
Great Stories Have:
Emotion
Great Stories Have:
A Concise Message
Great Stories Have:
Pacing
IRA
Video Critique
Central idea with action sequence
Strategies for moving narrative forward - narrative arc
Reflection on larger meaning
Point of view
Emotional content
Gift of voice
A concise message
Pacing
Great sound
In our Hands
Narrative Arc :
Room to Read vs The Girl Effect
Creators Gone Wild
Lightening Round Storytelling
1. Make a timeline for your life, plot Big
moments, turning points.
2. Pick one. Write for 10 min about it.
3. Shape it into a narrative arc, identify
“what happens” and “reflection”
4. Select what you will start with first to grab
attention.
Or, brainstorm a list of “firsts” for 5 min. Pick
one, write a story.
Elements of Great Photography
Rule of Thirds
Shot Variety
Close-up
Subject Angles
Subject Angles
Single Point of Interest
Sweet Light
Background
Draw Viewer into Photo
Crop When You Shoot
Great Photography applied to Video
Rule of thirds
Shot variety
Single pt. of interest
Mood
Sweet light
Background
Framing
Draw viewer in
Cropping
Photography exercise
Using Video Recorders
Steady hands
Use a tripod
Check audio and video before starting
Pan slowly
Remember rules of great photography
Move in close for view and audio
Elements of Videography
The 5 shot list
The 10 second rule
Lights, camera,
action!
More video tips
Have sections without music for drama
Use voice over to paraphrase less
interesting stuff. Save best parts of
interview for your character
Can speed up video
Storyboarding
1. Sequence……”what happens next”
2. Emotional Contour…….”how it feels”
3. Messenger……….”which track delivers
(print/voice/photo/audio)”
6 Story Core Elements
What is story purpose, essence?
Key characters?
Context?
Action events?
First 6 second hook?
Why this matters/reflection?
Editing Great Content
Advanced Video editing tips
Walk out of frame
Cut when subject not making gesture
Audio leads scene
Add sound effect when jumping to new scene
Music can precede the narration
New song signals transition. Leave a space
6 secrets of highly effective
Videographers
Step forward, step back
6 secrets of highly effective
Videographers
The Tease
6 secrets of highly effective
Videographers
Insert Shot
6 secrets of highly effective
Videographers
Corresponding Shot
6 secrets of highly effective
Videographers
Time Compression
6 secrets of highly effective
Videographers
Point of View
Quick and easy social media
storytelling
Podcast audio story
Xtramoral
Puppets on the run blogpost
Instant Movie in Premier Elements
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