creating social content for brand and personal engagement (keynote)

CREATING SOCIAL CONTENT FOR BRAND AND PERSONAL ENGAGEMENT

Sam Jones

@SamJonesMCR

Managing Director

@TunafishMedia | vimeo.com/tunafishmedialtd

@TunafishMedia | vimeo.com/tunafishmedialtd

• Downtown in Business ‘Communications Professional of the Year’

• Insider Magazine’s ‘Marketing Professional of the Year’

• PR Moment’s ‘Young Communications Professional of the Year’

• Entrepreneur Magazine’s ‘Media Entrepreneur of the Year

• JCI’s Young Entrepreneur of the Year

@TunafishMedia | vimeo.com/tunafishmedialtd

● Formed in 2011.● One of the fastest growing creative agencies in the UK.

● Over 40 industry awards for creative work.

Creating Social Content for Brand and Personal Engagement

@TunafishMedia | vimeo.com/tunafishmedialtd

@TunafishMedia | vimeo.com/tunafishmedialtd

‘Content builds relationships. Relationships are built on trust. Trust drives revenue.’ - Andrew

Davis

In the past 30 days, more online video content has been uploaded to the web than the past

30 years of TV content.

59.3 million blogs posted every day

6,000 Tweets posted every second

@TunafishMedia | vimeo.com/tunafishmedialtd

Why

Effective over Creative

Alignment

Second Guess the Reaction

Use Analytics

Authenticity

Have Fun

Case Study - The Shack

@TunafishMedia | vimeo.com/tunafishmedialtd

Case Study - Salford University

@TunafishMedia | vimeo.com/tunafishmedialtd

Case Study - Manchester FA

Live Stream of Manchester FA Premier

Cup Final

● 15,604 views● 2,356 engagements● Over 66,974 people

reached● 40 countries

@TunafishMedia | vimeo.com/tunafishmedialtd

Captain Manchester

@TunafishMedia | vimeo.com/tunafishmedialtd

@TunafishMedia | vimeo.com/tunafishmedialtd

FOR THE FIRST TIME IN HISTORY YOUR TARGET AUDIENCE CAN BE ENGAGED WITH DIRECTLY, ANYWHERE AND ANYTIME.

@TunafishMedia | vimeo.com/tunafishmedialtd

Questions?

@TunafishMedia | vimeo.com/tunafishmedialtd

@TunafishMedia | vimeo.com/tunafishmedialtd

Contact us

Sam Jones

s.jones@tunafishmedia.co.uk 07889

533 930

Tunafish Media

@Tunafishmedia