creating sustainable communities in rajasthan...2020/06/16 · sustainable communities in over 94...
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1 | CSR RAJASTHAN
CREATING SUSTAINABLE
COMMUNITIES IN
RAJASTHANAs of March 2020
2 | CSR RAJASTHAN
HDFC Bank’s ‘Parivartan’ aims to contribute to the social and economic development of the community by mainstreaming economically and socially challenged groups and drawing them into the cycle of growth, development and empowerment. We work to develop an ecosystem for communities to help them grow and sustain. The Bank, through various partnerships, is committed to identifying and supporting programmes that seek to develop and advance the community.
Our work is concentrated in 5 key focus areas.
78 MILLION lives impacted
3 | CSR RAJASTHAN
1RURAL DEVELOPMENTWe believe that development is possible only if our villages are a part of the economic prosperity. It is this belief that drives the Bank’s Holistic Rural Development Programme (HRDP). The programme identifies and addresses critical needs of each village through interventions designed after consultation with the village community and other stakeholders.
KEY INTERVENTIONS Improving school infrastructure and promoting quality education
Constructing household sanitation units
Promoting health through health camps and awareness sessions
Training and demonstration of sustainable agricultural practices
Introducing alternate sources of livelihood such as livestock management and entrepreneurship activities like embroidery, masala making, toy manufacturing, etc.
Increasing awareness and implementing measures towards soil and water conservation
Improving access to water for drinking and irrigation
Promoting alternate energy sources like solar, biogas and biomass
Providing youth with job-oriented training
Conducting financial literacy sessions in the community
OVERALL IMPACT
1,280+villagesUNDER HRDP ACROSS 17 STATES
28,000+SOLAR LIGHTS
28,300+ACRES OF AGRI LAND TREATED
40,000+ KITCHEN GARDENS PROMOTED
7,800+WATER CONSERVATION STRUCTURES CONSTRUCTED
11,200+BIOMASS STOVES DEPLOYED
10+ lakhTREES PLANTED
4+ lakh HOUSEHOLDS
4 | CSR RAJASTHAN
2 PROMOTION OF EDUCATION Our Bank’s education programmes are structured to promote learning by creating a conducive and effective learning environment in schools. These programmes are spread across a wide geography and have covered more than 600 schools.
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KEY INTERVENTIONS Improving school infrastructure: Refurbishment, library set up, science labs,
sports material, etc.
Training teachers: Training in alternate pedagogy and soft skills
Promoting innovation: Identification and replication of innovative practices
Ensuring quality education: Remedial classes, learning camps, Teacher Learning Material, etc.
Special scholarships: Educational Crisis Scholarship Support
One of our largest programmes is the Zero-Investment Innovations for Education Initiatives (ZIIEI), which recognises and encourages innovation in education across state-run schools. Started in 2016 with a pilot in Uttar Pradesh, the project now covers over 20 states and 5 union territories. More than 17 lakh teachers have been reached and close to 10.40 lakh innovative zero-cost ideas have been submitted.
OVERALL IMPACT
19.60+ lakhTEACHERS
2.62+ LakhSCHOOLS
580+COMMUNITY LIBRARIES
2.02+ croreSTUDENTS
5 | CSR RAJASTHAN
3 SKILL TRAINING AND LIVELIHOOD ENHANCEMENTOur Bank supports multiple projects that are focused on competency-based skill-oriented training and placements, capacity building, promoting entrepreneurial activities and upskilling for agricultural and allied practices. Our Sustainable Livelihood Initiative (SLI) has made a difference in the lives of lakhs of women at the Bottom of the Pyramid by creating long-term sustainable solutions through Self Help Groups (SHGs) and Joint Liability Groups (JLGs).
KEY INTERVENTIONS
Placement-linked skill training for youth
Promoting livelihoods and entrepreneurship through training in embroidery, candle and toy production, masala making etc. for women
Provision of capacity building, financial literacy and market linkages for women
OVERALL IMPACT
7.80+ lakhWOMEN ENTREPRENEURS CREATED
1.60+ lakh INDIVIDUALS TRAINED
7,500+ SHGS FORMED/TRAINED
6 | CSR RAJASTHAN
4 HEALTHCARE AND HYGIENE Our Bank has been actively championing the cause of Swachh Bharat through our sanitation projects. Our focus is not only on providing sanitation infrastructure but also on fostering a behavioural change towards better health and hygiene standards.
KEY INTERVENTIONS Championing Swachh Bharat through awareness, behavioural change and
construction of toilets
Promoting health through health camps and generating awareness about nutrition
Providing clean drinking water
Our Bank conducts an annual blood donation drive which has been recognised by Guinness World Records as the largest effort of its kind for collecting the highest units of blood in a single day. Approximately 18.58 lakh units were collected as of December 2019.
OVERALL IMPACT
18.58+ lakhUNITS OF BLOOD DONATED
28,800+TOILETS CONSTRUCTED
1.18+ lakhPEOPLE BENEFITTED THROUGHHEALTH CAMPS
1,800+SANITATION DRIVES
7 | CSR RAJASTHAN
5 FINANCIAL LITERACY AND INCLUSIONFinancial literacy is the first step towards real financial inclusion. Our Bank conducts financial literacy workshops for communities to enable them to make smart financial decisions and sustain themselves. Our Bank also disseminates information on general banking, credit counselling and digital banking in schools and colleges, and among pensioners and senior citizens.
KEY INTERVENTIONS Financial literacy through camps
Promotion and capacity building of Self Help Groups
16.93+ lakhFINANCIAL LITERACY CAMPS
1.29+ croreINDIVIDUALS
OVERALL IMPACT
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DISTRICTS NO. OF VILLAGES
Bhilwara 6
Sikar 10Baran, Alwar, Jaipur, Chittorgadh 16
Pratapgarh 16
Dhaulpur 10
Jaisalmer 14
Karauli 10
Dausa 12
RURAL DEVELOPMENTPromoting holistic development of rural communities
KEY PROJECTS
Through our Holistic Rural Development Programme (HRDP) we are working to create
sustainable communities in over 94 villages across 11 districts in Rajasthan
reaching over 37,037 households.
Rajasthan is one of India’s low-income states. The state faces inadequacy in irrigation
and infrastructure, skilled manpower, education facilities and modern agricultural
techniques.
Considering these issues, HDFC Bank’s HRDP works mainly to promote improved
agricultural techniques, soil and water conservation measures, Natural Resource
Management, horticulture, orchid development and herbal plantation planning to
sustainably help communities improve their livelihoods.
Renovation of school infrastructure, WASH
activities, provision of safe drinking water
etc. are also taken up to ensure a conducive
learning environment in schools and
anganwadis.
OUR FOOTPRINT IN RAJASTHAN30.80+ lakh LIVES IMPACTED
IMPACT INRAJASTHAN
11,700+FARMERS TRAINED
1,840+KITCHEN GARDENS
960+SOLAR LIGHTS
3,400+ ACRES OF AGRICULTURAL LAND TREATED
970+BIOMASS STOVES
9 | CSR RAJASTHAN
PROMOTION OF EDUCATIONCreating a conducive learning environment in communities across the country to promote learning
KEY PROJECTS
PROJECT DISHA
Project Disha aims to educate children from government schools with the help of
innovative and holistic interventions. To reduce school dropouts, make learning
interesting and effective, Parivartan launched Project Disha in Rajasthan specifically
targeting adolescent students as well as the teachers. The project has introduced
customised learning modules encompassing result-oriented activities to improve the
students’ regularity, learning scores, skilling and develop community level leadership.
Having reached out to about 2,000 students across 20 villages in the state, the
project is now all set to touch its goal of 19,000 students in the country. Moreover, the
programme has also introduced concepts such as Bal Sabhas and Youth Collective
to further improve the inclusion of youth in the process of decision making at the
community level.
EMPOWERING STUDENTS THROUGH SMART SCHOOLS
To make technology accessible to the students of government schools
by leveraging the existing infrastructure, Parivartan launched a significant
initiative of building Smart Schools. The project is empowering the
students as well as the teachers, by building a robust digital ecosystem. By
enabling access to curriculum-mapped digital learning content and several
capacity building programmes for the teachers, the Smart School project
is successfully bringing a holistic change in the educational system of
Rajasthan. Over 26,000 students have been benefitted across 200 schools in
Rajasthan through the smart the programme thus far.
IMPACT IN RAJASTHAN
65,400+STUDENTS
940+ SCHOOLS
540+SCHOOL INFRASTRUCTURES CREATED
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PROMOTING INNOVATIVE LEARNING THROUGH TECHNOLOGY
HDFC Bank’s Parivartan has introduced advanced robotic labs in the state to widen the scope
of education by promoting a scientific approach. Going beyond ensuring girls’ education, the
initiative not only empowers women to participate equally in society but also provides hands-
on learning in science, technology, engineering and mathematics. The labs set up in Banasthali
Vidyapith School have now successfully become a hub for innovative studies in the state
benefitting over 5,500 girls hailing from lower economic backgrounds. The location of the school
makes advanced learning accessible to the rural girls, thus facilitating generation of new ideas
and solutions.
SKILL TRAINING AND LIVELIHOOD ENHANCEMENTUpskilling people in their occupations and training them for placement
KEY PROJECTS
TOWARDS BUILDING A ROBUST CAMEL-BASED VALUE CHAIN
HDFC Bank Parivartan has furthered the agenda of enhancing alternative livelihoods and
a growth-centric ecosystem for camels and herders in the Pokhran region of Rajasthan.
Our interventions have focused on mobilising, training and institutionalising the camel
herders with an aim to develop new employment opportunities, thus, creating a
sustainable livelihood mechanism for them.
We are working on creating a thriving ecosystem for camel-based enterprises for milk and
other value-added products like cheese, ice-cream, etc through the programme. In its
initial stage, we have set up a Bulk Milk Chiller in the region for collection of milk from the
3,094 identified lactating camels covering 100 camel herders across 5 villages with the
capacity to store 1,000 litres of milk.
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IMPACT IN RAJASTHAN
27,200+WOMEN
PROMOTION OF TRADITIONAL CRAFTS
The legacy of making traditional handicrafts has been passed on
through generations in Rajasthan. Harnessing the traditional skills
of the community would ensure a steady source of livelihood,
hence, we focused on capacity building of the women artisans
through training and setting up of craft centres that provided
significant infrastructure to them. The comprehensive skill-
building workshops have economically empowered the women
artisans further enhancing the prosperity of their family. The programme interventions
enabled women to develop a crafts-based livelihood enterprise. The exposure sensitised
the communities in the programme areas to adopt crafts as a drought-proof alternative
livelihood avenue.
PROMOTION OF DESERT ECOTOURISM
In most villages in Jaisalmer, the income generation sources are limited.
With vagaries of weather affecting farm yield and non-availability of
non-farm livelihood options, communities are often left with too little
resources to survive. To resolve the issue, HDFC Bank Parivartan
developed a community-based tourism (CBT) as an alternative non-farm
livelihood avenue in the desert landscape. Through the community-based
tourism enterprise, supplementary income would be generated in the
households resulting in the creation of green employment opportunities
in villages. We launched our efforts with the vision to create a village-
level community-based ecotourism enterprise across the programme
areas. The Bank upskilled the community members through training and infrastructural support that provided a fresh impetus to
community-level conservation initiatives. The initiatives were launched in a systematic manner to ensure that by 2020-21 every household
engaged in community-based tourism would achieve an increment of 10% in their family income.
12 | CSR RAJASTHAN
FINANCIAL LITERACY AND INCLUSIONEnabling communities to break the cycle of poverty and enter the banking fold
IMPACT IN RAJASTHAN
1.02+ lakh FINANCIAL LITERACY CAMPS
6.96+ lakhPEOPLE
HEALTH AND HYGIENEFocused on improving sanitation facilities and promoting good and hygiene practices across several communities
KEY PROJECT
SANITATION FOR ALL
We have worked extensively in bringing about an effective behavioural change among
those living in the rural belt in the space of sanitation. Several awareness drives
were conducted across many districts in Rajasthan. The initiative also focused on
constructing household toilets besides improving sanitation facilities in school. Over
3,900 students have been benefitted by the construction of fully equipped sanitation
units, resulting in better regularity of students in the school.
IMPACT IN RAJASTHAN
130+TOILETS CONSTRUCTED
3,900+ STUDENTS
13 | CSR RAJASTHAN
USHERING IN OPPORTUNITY FOR CAMEL HERDERS
Location: Khetolai village in Pokhran Tehsil of Jaisalmer district
Beneficiaries: 100camel herders
The challenge: Families in rural Jaisalmer have been rearing camels for centuries. The animal was an essential part of their households. However, this equation has changed in recent years. The herders have limited resources and rearing camels has become very expensive. Also, they are unable to earn sufficient revenue for survival due to rapid urbanisation. There is an urgent need to revive the importance of camels in the desert ecosystem and provide their herders with a stable livelihood.
Our intervention: To initiate any plan, it was important that our Bank had the support of villagers and herders. As the first and fundamental step, Parivartan associated with Ram Swaroop, a camel herder who is a Fellow with Urmul - a trust in Rajasthan that works on rural health research and development. He was a part of Urmul’s efforts in reviving the significance of the animal. With Ram Swaroop’s active coordination, the team educated and motivated the herders to work towards a plan that would help them achieve a sustainable livelihood. His enthusiasm became a source of motivation for herders. Our Bank then furthered the agenda of enhancing alternative livelihoods and growth-centric ecosystem for camels and herders in the Pokhran region. Work is underway to create a thriving ecosystem for camel-based enterprises for milk and other value-added products like cheese, ice-cream, etc through the programme.
14 | CSR RAJASTHAN
BUILDING AN ECO-TRAIL ALLIANCE Location: That village in Pokaran Tehsil, Jaisalmer district
Beneficiaries: 10% increase in family income
The challenge: Bhanwar Ram, a resident of That village belongs to a family who for generations has survived on daily wage work. His income was limited and his children were at school completing their education. He needed to supplement his income to support his family. Like Bhanwar Ram, many other villagers were in need of alternative livelihoods. The challenge was to build a livelihood option where they could use the available resources of the village, improve them, and use the same to create an income.
Our intervention: Parivartan helped develop community-based tourism (CBT) as an alternative non-farm livelihood avenue in the desert landscape. Through CBT, the community members were upskilled through training and infrastructural support that provided a fresh impetus to community-level conservation initiatives. The initiatives were launched in a systematic manner to ensure that by 2020-21 every household engaged in CBT would achieve an increment of 10% in their family income.
This initiative gave Bhanwar Ram hope. He believed he could utilise the extra space in his house by extending homestay services. He approached the team and requested them to include his house. The team then covered the costs of fixing the structure and interiors of his house. Volunteers helped him develop his hospitality and cooking skills, thus making him more confident. He is now enthusiastic about hosting tourists and keeps asking the team whether he is capable of managing the venture. Today, several villagers are undergoing training to help them earn better and be more self-sufficient.
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IMPLEMENTATION PARTNERS
Rural Development: Udyogini, Urmul, Gramin Vikas Trust (GVT), Ambuja Cement Foundation, Manjari Foundation
Promotion of Education: Moinee Foundation, Magic Bus, Banasthali Vidyapith School
Skill Training and Livelihood Enhancement: Head Held High Foundation
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