creative key intelligent refrigerator system v2.4 2003

Presented by:Christy Kwok Connie ChenErnest Wong Joan WongKatie Leung Kevin Chow

IRefrigerator

• What are the problems of a Traditional Refrigerator?

• Why we NEED Intelligent Refrigerator?• How it Works?• What are the FUNCTIONS of Intelligent

Refrigerator?• What are the critical SUCCESS factors?• What are the BENEFITS?• Conclusion

Agenda

What is the problem of a Traditional Refrigerator?

Why we NEEDIntelligent Refrigerator?

Why we need intelligent refrigerator?

•Better Food Management No wastage of food Efficient Shopping Quick Decision for Cuisine User Friendly Operation Better Food Management

• Improve Sales• Create new source of revenue

•Target Marketing•Consumer Buying Habits Information

How it Works?

RFID Technology

• What is RFID ?– Radio Frequency IDentification – A micro-chip in a label used to transmit data

when the label is exposed to radio waves. • What are the main components?– RFID Tag either Active or Passive– RFID Reader– Centralize Computer

RFID Reader

RFID Tag (Passive)

RFID Tag (Active)

Refrigerator Computer

RFID in Refrigerator

• How RFID Refrigerator Integrate with Others

ConsumerManufacturing

Grocery Supplier

RFID Refrigerator

Distribution

Retailer Store

Advertisement

Consumer

Info

Information

Online Enquiry

Entertainment

Advertisement

Advertise

mentAdvertisement

Function of Intelligent Refrigerator• To Consumer

– Enquire the storage in refrigerator( Any where)– Order food directly from supermarket– Generate order list base on consumption habit– Food expiry date alert– Incorrect place alert– Recommend Recipe (Base on storage in

refrigerator)– Watch TV– Internet Access

• To Manufacturer– Maintenance– As marketing channel

What are the critical SUCCESS factors?

• Popularity of RFID• Government Regulation

– Food Safety– Green – less waste food

• Big venders/supermarkets– Effective inventory management– Better traceability – react quicker when problems

exist

• Cost of RFID– Will be lower when the usage is more

common– Currently – US$0.07 – 0.15, target – US$0.05

Critical Success Factor

What are the BENEFITS?

What is the benefit of using intelligent Refrigerator system ?

• For customer:– Help them to make life easier. – Meet the lifestyle of HK people: quick and

efficient.– Improve the quality of life.

• For Refrigerator manufacturer:– Save the labor cost.– Understand the consumption pattern →future

planning– Can earn new revenue from the new technology.– Understand the taste of customers →set the

appropriate price for different customers.

What is the benefit of using intelligent Refrigerator system ?

• For food manufacturer:– Can advertise their products to the right

customers efficiently. – Reduce the inventory cost and labor cost.– Enhance the profit by providing RFID technology.– Can trace back for the origin of the food.

• For Distributor:– Cost control. – Save workload.– Use the data to estimate future sales or market

condition →better planning.

Conclusion

• The Intelligent refrigerator system make our daily life more convenient.

• As manufacturer, the technology could help them to save the operational cost and foster good planning for the market.

• Given the above benefit, the intelligent refrigerator system will have great potential in the future market.

• It would be success.