creative user interaction: more user communication > more user activity > more income...
Post on 14-Dec-2014
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Péter Faragó, CEO | SKAWA Innovation| Barcelona 2012
Dating-sitesare basically the same
Let’s face withLet’s face with
Most of the dating-sitesare eating the same cake
Having a dating-siteis not rocket science
How could You do better ?How could You do better ?
Easy search in a good database
What members want ?What members want ?
and
Interaction with the selected members
Easy search in a good database
and
Interaction with the selected members
Standard techniques
What members want ?What members want ?
Easy search in a good database
and
Interaction with the selected members
This is exciting !
What members want ?What members want ?
Interaction
with members
is important
… BUT …
Interaction
between members
is the most important
3 ways
that definitely increase user interaction
Integrate direct phonecall to profiles
Go global Use virtual dating
Phonecallsdirectly from the profile
without sharing the mobile number
technology
revenue models
AboutAbout
Live demo
FOR MEMBER
one-click phone call from the profile
full privacy, no mobile number sharing
very cheap international calls
Unique selling pointsUnique selling points
FOR PROVIDER
more user activity
always connected members
easy plug-and-play integration
revenue after every phonecalls
no operational cost at all
registered account to virtual worlds*
$3 billion spent on virtual goods in 2011**
Some factsSome facts
**http://eon.businesswire.com/news/eon/20100928005444/en
*http://www.kzero.co.uk/blog/
+ + +
VisulandVisuland
Demo
Unique selling pointsUnique selling points
FOR MEMBER
tons of new, entertaining interaction
with lot of games and fun
integrated voice and video chat
FOR PROVIDER
plug-and-play integration
it works inside the browser
fully customized for Your dating-site
revenue after in-app purchases
much more user activity
revenue = user number x average revenue on a user
using visitor’s own languageresults 6 times higher conversation
rate
FactsFacts
website localization istimeconsuming, expensive and difficult
major part of the worlddoesn’t speak Your language
Not anymore
Live demo
What happens after the translationWhat happens after the translation
Easyling works as man-in-the-middle
visitor's browser
cn.mycompany.com
www.mycompany.com
Original English website
website translated to
Chinese
Standard process
company webserver
www.mycompany.com
original English websitevisitor's browser
Unique selling pointsUnique selling points
easy integration
automated text extraction
translation in context, in the original layout
automated new-text detection on the original site
translation methods: by professionals or by Your own community
Péter Faragó | pfarago@skawa.hu
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