creativity and innovation keynote address
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8/6/2019 Creativity and Innovation KeyNote Address
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 1
Creativity and Innovation:The Key to Advancement and Social Wellbeing
byDr. Nalin ShardaVictoria UniversityMelbourne, Australia
Keynote Address
IEEE Student Professional Awareness Conferences(S-PAC) & Alumni Fest-2010Khulna University of Engineering & Technology (KUET), Bangladesh
Summary Creativity and Innovation are the keys to continued advancement of human
societies and their wellbeing. Information and Communication Technologies (ICT)have assumed a key role in the advancement of all societies today.
Engendering the spirit of creativity and innovation is more important than everbefore as internationalisation of industry and education takes hold; however, socials ruc ures, an e uca ona para gms use n mos coun r es wor aga ns espirit of innovation.
Chris Stevens defines creativity as the ability to generate and use insight. To
some extent everyone is capable of being creative; however, most people do notexploit their full creative potential, as they do not have a clear process to guide andsustain the flow of their creative juices.
Joyce Wycoff says that innovation is a mental extreme sport; therefore, like allood s orts ersons innovators need to train their bod mind and s irit to do it
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, ,well. Wycoff adds that innovation requires pulling unrelated things together; thus,to innovate, one must have a wide range of interests, as a corollary narrowfocused programs and courses hinder innovation.
In this seminar we will see how creativity and innovation can be embedded in asan educational paradigm, and in particular for Information Technology education.
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 2
Presenter
Prof. Nalin Sharda gained B.Tech. and Ph.D. degrees from theIndian Institute of Technology (IIT), Delhi. Presently he teaches andleads research in innovative and creative Multimedia and InternetCommunications at the School of Computer Science and
Mathematics, Victoria University, Australia.
Dr. Sharda publications include the Multimedia Information Networkingtextbook, and around 100 papers and handbook chapters. Nalin has innovatedMovement Oriented Design (MOD) paradigm for the creation of effectivemultimedia content based experience, and applied it to e-Learning and otherapplications. Nalin is leading projects for the Australian Sustainable TourismCRC, to develop e-Tourism using Semantic Web technologies, and innovativevisualisation methodologies.
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Lecturer series of the European Unions Prolearn program. He has presentedover fifty seminars, lectures, and Key Note addresses in Austria, Australia,Finland, Germany, Hong Kong, India, Malaysia, Pakistan, Japan, Singapore,Sweden, Switzerland, UAE, and USA.
For further details visit http://sci.vu.edu.au/~nalin/
Outline What is
Creativity
Innovation
Why do we innovate
Invention vs. Innovation
Innovation Models and Theories
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To inculcate innovation
To create innovative courses
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 3
Creativity / Innovation Creativity and innovation are
However, their meaning is notalways clear
At times, different people usethem differently
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What is Creativity Chris Stevens defines creativity as
the ability to generate and use insight
To some extent everyone is capable of being creative
However most people do not exploit their full
creative potential
They do not have a clear model to guide and sustain the flow
of their creative juices
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Ref: C.D. Stevens, Coming to Insight, Eventually.Screenhub, March, 2007.http://www.screenhub.com.au/news/
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 4
What is Creativity Creativity is sought everywhere:
in the arts, in entertainment, in business, inmathematics, in engineering, in medicine, in thesocial sciences, in the physical sciences.
ommon e emen s n crea v y are originality and imagination.
Creativity carries feelings of wide ranging freedom to design and to invent and
to dream.
But in engineering and science creativity is useful only if it fits into the realities of
the physical world.
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Creativity helps Innovation
Ref: Martin L. Perl:KeyNote, VIPS!-2007 Tokyo, June, 2007
Martin L. Perl: Stanford Linear, Accelerator Center, StanfordUniversity, Winner ofThe Nobel Prize in Physics 1995
Helping CreativitySix factors that enhance creative potential:1. Perspiration: Work consistently with creative absorption
and intrinsic motivation, without burning.
2. Egolessness: Lose self and to minimize self concernan ego ssues w t n one s creat ve wor .
3. Modulating Two Types of Consciousness:a) Tighter mode calculative, analytical and predictive thought;
b) The looser mode meditative, figurative and divergent thought.
4. Emotional Capabilities: Resilience, persistence,tolerance of ambiguity and intuition.
5. Abstractive Play: Developing skills in generatingabstract thought, particularly analogy and metaphor.
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. , ,managers / bosses and a field of practitioners.
Ref: C.D. Stevens, Coming to Insight, Eventually. Screenhub, March,2007. http://www.screenhub.com.au/news/
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 5
What is Innovation Innovation implies improvement to something that already exists;
Improvements can be applied to , ,
model, and even a course.
Joyce Wycoff says innovation is a mental extreme sport; therefore,
like all good sports persons, innovators need totrain their body, mind and spirit to do it well.
Innovation requires pulling unrelated things together; thus, to
KeyNote Address: International Conference on Embedded Systems,August 3-5, 2007, PESIT, Bangalore, India
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,
one must have a wide range of interests; and,
as a corollary, narrow focused work andeducational courses hinder innovation.
Why do we innovate Need is the Mother of Invention
Competition is Father of Innovation
Cross-fertilisation is an innovationaccelerator
The Innovation EquationInnovation = (Need x Competition) Cross-fertilisation
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+ =
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 6
Invention vs. Innovation Invention
new concepts or products derived from newideas or from scientific research
Innovation commercialization of the invention
To commercialize an invention find a target customer
application
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Ref: http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/
Invention ==> Innovation 1947 AT&T laboratories created the first transistor
patented the invention
but failed to develop innovations
, , ,Instruments, Sony and IBM
produced billions of revenues in later years
Xerox Palo Alto Research Center (PARC) Developed personal computer (years before Apple or IBM)
graphical monitor
word processing software
workstation
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laser printer
local area network
Mouse, and many more ...
Yet it failed to profit from such inventions.
Ref:http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/
Transistor inventorsWilliam Shockley (seated),John Bardeen, andWalter Brattain.
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 7
Innovation Models and Theories Innovation and Schumpeters Theories
Incremental vs. Radical Innovation
Henderson - Clark Model
S-Curve
The Teece Model
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Disruptive Innovation
Ref: http://innovationzen.com/blog/category/innovation-theory/
Sustaining vs. Disruptive Innovation
Sustaining innovation May not result in the closure of established
companies
Improves performance of existing products for
parameters that the customers values
Disruptive innovation Cheaper, simpler (at times with inferior quality)
compared to existing product (s)
Some mar inal or new customer se ment values it.
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http://innovationzen.com/blog/2006/10/04/disruptive-innovation/
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 8
Sustaining vs. Disruptive Innovation
Some examples of disruptive innovations: telephone (disrupted the telegraph)
semiconductors (disrupted vacuum tubes)
steamships (disrupted sailing ships)
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Incremental vs. Radical Innovation
Two dimensions separate incremental from radicalinnovation:
First - internal dimension, knowledge and resources Incremental innovation builds upon existing knowledge
an resources compe ence-en anc ng.
Radical innovation requires completely new knowledgeand/or resources, therefore, competence-destroying.
Second - external dimension based on the technologicalmarket competitiveness Incremental innovation involves modest technological
changes Existing products remain competitive
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advancements
Renders existing products non-competitive and obsolete.
http://innovationzen.com/blog/2006/08/04/innovation-management-theory-part-2/
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 9
How: To inculcate innovation To inculcate innovation we need:
Processes that support innovation
Environment that encouragesinnovation
Celebrates innovation
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The Innovation Funnel model
rate1000s
ideas
aluate
00s
earch
10s
Prototype 5-7 Test 2-3 Launch 1
Create a large number of ideas (1000s) Evaluated some (100s) of these Fewer 10s then be researched
Geneo
Ev1
Re
Light Resources Needed Heavy
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Prototype for just a few ideas, test even fewer To be able to launch but one product
Creating new ideas needs few resources; as we move to the right heavier investment in resources is
required
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 10
Innovative Courses To train innovative workforce we need:
That have innovative content
Delivered with innovative pedagogy
And encourage innovation (notregurgitation)
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Innovative courses
Innovative Program Architecture (IPA)
Actions Course Examples
Q1 Q2 Q3 Q4 < Four Quarters >
Explore E1 E2 E3 E4 Explore and use innovation
processes.
Learn L1 L2 L3 L4 Programming, Database,Networks, Web Services.
Connect C1 C2 C3 C4 Game Design, Digital Movies,
Drama, Health Informatics,Sports, Tourism.
Apply A1 A2 A3 A4 Projects, Prototype, Learning in
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.
Innovate using theInnovation Funnel
Generatelots ofideas
Evaluatesome
options
Researchpromising
ideas
Prototypeone idea
Take this idea for furthertesting and development inthe industry.
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 11
How: To create innovative courses
Explore: Expose students to new fields such as a creativity and
innovation. Show how people have created innovativesolutions in the past
Understand Learning Styles, and new ways of learning.
Learn from diverse application areas. Around 25% ofcourses should be from diverse disciplines, e.g. Arts,Law, Business, even Sports.
Connect: Building conceptual links between different domains is
the key to innovation; even linking old ideas to newtechnology provide opportunities for innovation.
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Apply the understanding to generate new ideas Traverse the Innovation Funnel from the beginning to the
end Create an innovative product
M.Sc. in Interactive Digital MediaA New Generation Computing Course Incorporating Creativity andInnovation
Actions Course Examples
Q1 Q2 Q3 Q4 < Four Quarters >
Explore Creativity andInnovation
InnovationWorkshops
ComputingInnovation History
Recent ICTInnovations
Explore and useinnovation
processes.
Learn MobileComputing
WirelessCommunications
Web ServicesWeb 2.0Systems
Interaction DesignUsability Studies
Semantic Web Programming,Database, Networks,
Web Services.
Connect Game Design
Animation Design
e-Health
Film Studies
e-Tourism
Drama Studies
e-Learning
Business Studies
Game Design, Digital
Movies, Drama,Health Informatics,
Sports, Tourism.
Apply Project PlanningProject DesignTechnical Writing
PrototypeBuilding
Usability Testing ProjectCompletion +
Industry
Projects, Prototype,
Learning inworkplace.
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resentat on
Innovateusing the
InnovationFunnel
Generate lots of
ideas
Evaluate some
options
Research promising
ideas
Prototype one idea Take this idea for
further testing anddevelopment in the
industry.
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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.
Creativity and Innovation: The Key to Advancement and Social Wellbeing 12
Conclusions Creativity and Innovation are the keys to
advancement and social wellbeing S stematic models and rocesses should
be used to enhance innovation The Innovation Equation:
Innovation = (Need x Competition) Cross-fertilisation
Creativity and Innovation can be taught New education models should encourage
innovation using Innovative content
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Innovative delivery Inculcating the spirit of innovation
Thank you
Any Questions Please
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