creativity in the wild: a showcase of in-store ideas that caught our eye

Post on 16-Apr-2017

77 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Creative in the WildA Showcase of In-Store Ideas We Saw & Liked

Janet Barker-Evans & Tim Moore

It’s not always easy to be creative “inside the box.”

2

3

INSPIRATION

3

Back-to-school ranks SECOND BIGGEST SHOPPING SEASON for all retailers, after the winter holidays.

Source: National Retail Federation: https://nrf.com/news/infographic-look-back-school-supplies-lists-and-online-shopping

BUSES CHALKBOARDS PENCILS

*Images sourced from https://p2pi.org

1 2 3 4

Shopped on all 4 sides

34

ENTERTAIN ME

34

IN STORES JULY 19, 2016

IT WORKS!

*Image sourced from https://www.walmart.com/store/5140/whats-new

+

Vinyl sales up 30% last year* EDM is a $6.2 billion global industry**

*Source: Hugh McIntyre, Contributor. Forbes.com http://www.forbes.com/sites/hughmcintyre/2016/01/08/vinyl-sales-surged-30-percent-in-2015-led-by-adele-and-taylor-swift/#1d60d8230f1a Source: Re-Vinylized (documentary) Whiskey Bender Productions

**Source: Abel Alvarado, CNN http://www.cnn.com/2014/12/18/world/how-did-edm-get-so-popular/ Source: https://youtu.be/iQpGq4HguVs

GIFS

By DJ KhaledBy Bill Withers

45

STORYTELLING

45

?????!!!!!

63

DEMO

63

79

GET NOTICED

79

*Image sourced from https://p2pi.org

97

COPY MATTERS

97

105

OOPS

105

111

THANK YOU

top related