creativity & innovation - week 10
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Creativity &Innovation
© Kevin Popović. All rights reserved. Developed for San Diego State University
Class 10
Play A Game
Guest Speaker
HBR: The Innovation Value Chain
Roll + Admin
Assignment
© Kevin Popović. All rights reserved. Developed for San Diego State University
Share the Story
© Kevin Popović. All rights reserved. Developed for San Diego State University
Brandon Noel
© Kevin Popović. All rights reserved. Developed for San Diego State University
Brandon Noel
Mission and Vision
Our Mission and Vision at RezidentManagement Group is to promote and assist the driven artist to reach the highest level in their art and profession.
We have created a team/network of elite Djz. Artists, and Musicians who’s core values stem from integrity, consistency, originality, independence, and a true passion for music.
We provide the elite DJ/Artist with high quality representation, talent development, networking opportunities, website management, social media marketing, PR, and a true understanding and genuine appreciation of their art.
Brandon Noel
The Innovation
Value Chain
© Kevin Popović. All rights reserved. Developed for San Diego State University
All companies face obstacles
Everyone knows best practices
Why aren’t all companies better at
innovation?
Intuit
Procter & Gamble
The Innovation Value Chain
The Innovation Value Chain
A company’s capacity to innovate is only as
good as the weakest link in its innovation
value chain.
The idea poor company
The conversion poor company
The diffusion poor company
The Innovation Value Chain
The innovation value chain provides a
framework for managers to sort out which
approaches make the most sense for their
companies.
The Innovation Value Chain
Assignment
Develop a Mini-Pitch for an idea
Practice for Creativity & Innovation
Application Presentation, Memo
Develop a creative product or service
Write 1-page memo; outline how concepts
learned in class are applied, address
challenges and how you will overcome,
identify techniques from class.
5-minute presentation to class and guest
speaker
Guest Speaker
John Carder, CEO, MOGL
Serial entrepreneur with a passion for
solving problems.
Connect on LinkedIn
Creativity &
Innovation
PPT + Memo
© Kevin Popović. All rights reserved. Developed for San Diego State University
Creativity & Innovation PPT + Memo
Apply what you have learned (50%)
Develop a creative product or service
Be novel, useful, have market potential
Write 1-page memo mapping ideas to what
you have learned in class that will insure
effectiveness of your idea
Select a creativity exercise or technique,
apply to your idea, document.
5:00 presentation of concept, explain
thinking, sell your idea (50%).
Design Thinking
Group Project
© Kevin Popović. All rights reserved. Developed for San Diego State University
Design Thinking Group Project
Groups of 5-6
Apply a design thinking approach to develop
a new product or service
10-15 minute creative presentation
Include project overview (memo)
Grades = group presentation (50%, memo
(30%), individual evaluation (20%)
Survivor rules apply
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