[critica] apple's weakness
Post on 12-Jan-2015
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Produced by WormyGerman Alexander
Hwaseob Lee Information Society and New Media
Apple’s Weakness
• Apple’s current information• Green Apple• Steve Jobs• iPod Hacking• Conclusions
StructureApple’s Weakness
This research is also supported by surveys and interviews
Apple’s Current Information
• Founded in California, United States (April 1, 1976 )• American multinational corporation which designs and manufactures consumer electronics and software
products.• Steven Paul Jobs (born February 24, 1955) is the co-founder, and CEO of Apple Inc.
Apple Inc.Apple’s Current Information
Microsoft appears on the ranking in the 49th position
Apple on Forbes’s Rank 2008Apple’s Current Information
Apple Inc.’s SharesApple’s Current Information
October 26, 2004— Apple® today introduced iPod® Photo iPod Photo 4G
iPodiPhone iMac
Apple’s productsApple’s Current Information
iPod; ; 22; 52%
iPhone; ; 8; 19%
iMac; ; 12; 29%
iPodiPhoneiMac
Favourite Products - InternationalApple’s Current Information
Survey: 30 students between 19-25 years old.
iPod; ; 9; 69%
iPhone; ; 1; 8%
iMac; ; 3; 23%
iPodiPhoneiMac
Favourite Products - KoreaApple’s Current Information
Survey: 20 students between 21-29 years old.
Stylish
fashion,sunshine ,active
good appearance
kinda cool!
Trendy
I Don’t need to buy batteries
user friendly
touch to select songs
Why do I Like Apple?Apple’s Current Information
Interview: 5 students between 21-24 years old.
Harmful materials;
; 1; 1%
Price; ; 35; 52%Connectivity
to internet; ; 7; 10%
Compatibil-ity; ; 21;
31%
Safety prob-lems; ; 3;
4%
Harmful materialsPriceConnectivity to internetCompatibilitySafety problems
Survey: 50 students.
What do I don’t like about Apple?Apple’s Current Information
Green Apple
“Get out of the computer business [and] go save some whales."
MacWorld Conference 2007Green Apple
A Greener Apple Green Apple
•Apple fans need to demand a new, cool product: a greener Apple.•After nine months, Steve Jobs posted the new Green Apple’s policies.
•Remove toxic chemical (Polyvinyl chloride, Brominated flame retardant)•Recycling products (E-waste)•Plans said Apple will completely eliminate PVC and BFRs by the end of 2008
Green Apple policyGreen Apple
Weight Recycled as % of Past Sales
How Companies line up?Green Apple
By March, 2009, Apple is below the 5 points.
http://www.greenpeace.org/international/campaigns/toxics/electronics
Steve Jobs
1955 : Born (San Francisco)
1976 : Established Apple
1985 : Kicked Out from Apple
Found NEXT, Inc
1986 : Bought PIXAR
1995 : Success of “Toy Story”
1997 : Back to the Apple
1998 : iMac
2001 : iPod
2004 : Recovered from Cancer
2007 : iPhone
Steve’s LetterSteve Jobs
Losing weight throughout 2008
It will take me until late this Spring to regain it.
Influence in the marketSteve Jobs
Yes; ; 33; 66%
No; ; 17; 34%
YesNo
Do you know who is Steve Jobs?Steve Jobs
Survey: 50 students.
Yes; ; 14; 39%
No; ; 10; 28%
No idea; ; 12; 33%
YesNoNo idea
Do you think that Apple can survive without Steve Jobs?Steve Jobs
iPod Hacking
Quick FreedomiPod Hacking
Jailbreak your firmware iPod
Always 100% FREE!
• Reason of Apple’s first fall
• There were so little software for Apple’s Macintosh.
It’s one of the reason of Apple’s fall in the 1980s.
• After Steve Jobs’ return, he adopted Microsoft
Internet Explorer to Mac. And it helped Apple to
rebirth.
• Compatibility on Apple
• From our survey, many people think that lack of
compatibility is one of big problem of Apple’s
products.
Compatibility on AppleiPod Hacking
Conclusions
• Apple’s Green Policy is not working as it should be and users will continue asking for new products without toxic chemicals.
• Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs.• Compatibility problem produces ilegal market created by users and that can create damage to the business in
the future.
Thanks
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