crowd-cloud tourism, new approaches to territorial marketing

GEOGRAPHICAL ANALYSIS, URBAN MODELING, SPATIAL STATISTICS 2011

Crowd-cloud Tourism, New Approaches to Territorial Marketing

Beniamino Murgante, Lucia Tilio, Francesco Scorza, Viviana Lanza

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourism development

Traditional

Approach

ICT and Web 2.0

Approach

?

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourism development

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourism development

objective of convergenceEuropean Regional Development Fund

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourism development

Tourism development

operators

programstools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

Talk us about Tourism

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

but…

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

and…

everyone can produce (geographic) information

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourists need for…

How to move?

Where to eat?

Where to sleep?

What to see?

…

What to do?

Where to find health care?

Where to find ATM?

Where to find stamps for my

postcards?

...

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

to find, to compare and to select essential services

to identify the best places to visit

to interact with other people during the trip

Possibility to access and manage information by mobile devices

tourists2.0 interact!

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

everywhereand whenyou want

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourists2.0 interact!

Improvement in quality and

quantity of collected

(geographic)

information

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourists2.0 interact!

Collective knowledge

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

SYSTEMATIZATION

PUBLISHING

SHARING

INTEGRATION

ACQUISITION

KNOWLEDGE

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

TiMatOnGIS

Tourism In

MATera

On

Geographic

Information

System

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

TiMatOnGIS

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

TiMatOnGIS

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

TiMatOnGIS

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

Lanza, Prosperi, 2009

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

blog to shareinformation

www.timatongis.wordpress.com

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

?

Sharing Tools

Social Tools

Mapping Tools

Decision Tools

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

what?

http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system

Visualize,analyze and share your

geo data on line

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

collectinginformation

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

collectinginformation

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

tourists need for…

TOURIST FACILITIES

PLACE TO GO

TRANSPORTS (AND TRANSPORT UTILITIES)

PRACTICAL MATERA (AND PUBLIC SERVICES)

ENVIRONMENTAL HERITAGE

BASIC MAPS

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

Where can I sleep?drink a coffee?

eat a typical dish?…

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

What can I visit? interesting to do?

…

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

WHERE TO

GO?

WHAT TO

SEE?

WHAT TO

DO?

How can I move? Where can I buy a

bus ticket?Park my car?

..

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

mash-up!

GEOG-AN-MOD 2011

Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza

mash-up!

FILMS SHOT’ PLACE

PICTURES

GEOG-AN-MOD 2011

Resilient City and Seismic Risk: A Spatial Multicriteria ApproachL. Tilio, B. Murgante, F. Di Trani, M. Vona, A. Masi

conclusions Innovation in Tourism development

New marketing forms

Spatial information and

collective knowledge

Neogeography

Sharing as main value

crowdsorcing

Tourists – as world citizens – at the heart

volunteered approach

resources optimization

cloud computing

not yet assessment and results