crowdfunding and co-creation: how to engage the crowd into the realization of the best projects

The Crowd Company

CLAUDIO BEDINO @claudiobedino

Crowdfunding and Co-CreationHow  to  Engage  the  Crowd  into  the  Realization  of  the  Best  Projects

#CSWVenice

FOUNDER AND MEMBER OF

SELECTED AND AWARDED

FUNDING & CO-CREATIONMAKE IT HAPPEN WITH THE CROWD

WHITE LABEL SOLUTION

+ TIME SAVING

+ COST EFFICIENCY

+ FLEXIBILITY AND SCALABILITY

+ DATA MANAGEMENT

+ OUTSOURCED TECHNOLOGY

TO EMPOWER BUSINESS WITH THE CROWD

USING THE CROWD AS AN INNOVATION PARTNER

<< 48 years >>

CROWD+ FUNDING

+ CREATION

is a way of raising finance by asking a large number of people each for a small amount of money.

is defined as the act of involving customers and stakeholders in the innovation, marketing or value creation processes

Pivot Power Genius

Jake Zien has made

+ 300.000 $ and Community

+ 800.000 $

USING THE CROWD AS AN INNOVATION PARTNER

USING THE CROWD AS AN INNOVATION PARTNER

WHY CROWD-CREATION

IS THE FUTURE FOR ALL OF US

USING THE CROWD AS AN INNOVATION PARTNER

NEW WAYS TO ENGAGE WITH CROWD-CREATION

+ Reduce market research costs

+ Increase emotional relationship

+ Ask your customers what they think

+ Improve and validate your product

+ Increase customer loyalty

+ Increase brand awareness

Key Benefits of Crowd-creation

The PRODUCT “Life Cycle”

PRE-ORDERS

CO-CREATION

NEW PRODUCT

VALIDATION

` Ã

Å !

+1600 ATTENDEES +150 BIKES SOLD

V ^ #CO-CREATION SHARING EARN DISCOUNT PRE-ORDERS

Å

75 DAYS

DESIGN

RESEARCH ENHANCE

STYLE

NAME PRICE

TAGLINE>u

$\b

J

CO-CREATION PROCESS

REWRITE THE RULES

THANKS!TWITTER : @claudio.bedino

EMAIL : claudio.bedino@starteed.com

WEB : www.starteed.com