cruise lewes
Post on 17-Jan-2015
632 Views
Preview:
DESCRIPTION
TRANSCRIPT
CRUISECRUISEHISTORIC LEWESHISTORIC LEWES
Why Should Lewes Why Should Lewes Be A Be A
Port-of-Call Port-of-Call For Cruisers?For Cruisers?
CRUISE LEWES!CRUISE LEWES!
Lewes is a “CAN’T MISS” destination for cruise Lewes is a “CAN’T MISS” destination for cruise operators scheduling East Coast itinerariesoperators scheduling East Coast itineraries
Perfectly positioned at the entrance of the Delaware Perfectly positioned at the entrance of the Delaware Bay halfway between New York and Norfolk, VABay halfway between New York and Norfolk, VA
Historic homes and museums, quaint shops, Historic homes and museums, quaint shops, outstanding eateries, and tax-free- name-brand outlet outstanding eateries, and tax-free- name-brand outlet stores. stores. Lewes offers an unrivaled variety of Lewes offers an unrivaled variety of unique excursions that have unique excursions that have great appeal to great appeal to the cruise passenger communitythe cruise passenger community
All excursions are accessible within minutes, and All excursions are accessible within minutes, and shuttle serviceshuttle service is available to ensure the experience is available to ensure the experience is hassle-free and unforgettable for passengersis hassle-free and unforgettable for passengers
Cape May- Lewes Ferry Cape May- Lewes Ferry TerminalTerminal
Provides easy entrée to large berths as well Provides easy entrée to large berths as well as a modern, fully-staffed and secure port as a modern, fully-staffed and secure port facility, facility, capable of managing more than capable of managing more than 1 million passengers per year1 million passengers per year
The Delaware Tourism Office is committed The Delaware Tourism Office is committed to providing support for cruise operators, to providing support for cruise operators, from helping to plan excursions to from helping to plan excursions to coordinating resources to identifying local coordinating resources to identifying local guidesguides Shuttle service, planned day excursions Shuttle service, planned day excursions
and MOREand MORE
What Type Of What Type Of Cruise Lines Will Cruise Lines Will
Port Port In Lewes?In Lewes?
Potential Cruise Potential Cruise CompaniesCompanies
American Cruise LineAmerican Cruise Line Passenger Capacity- 104Passenger Capacity- 104 Based in BaltimoreBased in Baltimore
Cruises & DeparturesCruises & Departures• Chesapeake Bay tripChesapeake Bay trip
21 departures/7 nights21 departures/7 nights
• Mid Atlantic Inland Mid Atlantic Inland passage passage
4 departures/7 nights4 departures/7 nights
• East Coast inland passageEast Coast inland passage 4 departures/14 nights4 departures/14 nights
29 POTENTIAL PORTS!29 POTENTIAL PORTS! Cruises- July-NovemberCruises- July-November
American Cruise LineAmerican Cruise Line Cruise Route Cruise Route
Potential Cruise Potential Cruise CompaniesCompanies
American Canadian American Canadian Caribbean LineCaribbean Line
Passenger Capacity- 100Passenger Capacity- 100 Stops in Philadelphia, Stops in Philadelphia,
Baltimore, and various Baltimore, and various other Chesapeake other Chesapeake portsports
2 Ports!2 Ports! Currently has trips Currently has trips
between RI and FL between RI and FL • GREAT POTENTIAL FOR GREAT POTENTIAL FOR
LEWES CRUISING!! LEWES CRUISING!! Length of ship- 177ftLength of ship- 177ft Draft- 7 ftDraft- 7 ft Cruises- May & NovemberCruises- May & November
American Canadian American Canadian Caribbean LineCaribbean Line
Cruise MapCruise Map
Potential Cruise Potential Cruise CompaniesCompanies
Cruise WestCruise West Passenger Capacity- Passenger Capacity-
120120 Length of ship- 297ftLength of ship- 297ft Embarks out of Nova Embarks out of Nova
ScotiaScotia• Stops in Bar Harbor, Stops in Bar Harbor,
Nantucket, Nantucket, Yorktown, Yorktown, Savannah and moreSavannah and more
3 Potential Ports3 Potential Ports Cruises- March & Sept.Cruises- March & Sept.
Cruise WestCruise WestCruise RouteCruise Route
Potential Cruise Potential Cruise CompaniesCompanies
Travel Dynamics Travel Dynamics InternationalInternational Passenger Capacity- Passenger Capacity-
100100 Length of ship- Length of ship-
290ft290ft Stops in Portland, Stops in Portland,
Newport, Newport, Alexandria, Alexandria, Savannah and moreSavannah and more
2 Potential Ports2 Potential Ports
Travel Dynamics Travel Dynamics InternationalInternationalCruise MapCruise Map
How is the Cruise How is the Cruise Industry Affecting Industry Affecting
OUR Economy?OUR Economy?
Cruise Impact Cruise Impact NationwideNationwide
Cruise Tourism Cruise Tourism generates an estimated $18 generates an estimated $18 billion a year in passenger expenditurebillion a year in passenger expenditure Fastest growing sector of the travel industry for the Fastest growing sector of the travel industry for the
past 20 yearspast 20 years Annual growth rate of passengers - 7.4%Annual growth rate of passengers - 7.4%
The US cruise industry supported 315,830 jobs in The US cruise industry supported 315,830 jobs in 2004, which provided $12.4 billion in wages and 2004, which provided $12.4 billion in wages and salaries salaries
9.2 million people embarked on cruises in 20079.2 million people embarked on cruises in 2007 a 2% increase from 2006a 2% increase from 2006
As recently as 2004 studies showed that US ports As recently as 2004 studies showed that US ports accounted for accounted for 77% of global passengers77% of global passengers
Cruise Impact - MarylandCruise Impact - Maryland The total economic impact of cruising from The total economic impact of cruising from
Maryland this year is expected to be Maryland this year is expected to be $152 $152 millionmillion
In 2008, the economic impact was nearly $63 In 2008, the economic impact was nearly $63 million million
Cruising spending Cruising spending DOUBLEDDOUBLED!!
The Cruise Industry generated 2,177 jobs The Cruise Industry generated 2,177 jobs
Maryland workers generated income totaling Maryland workers generated income totaling $105 million$105 million
How Are Our How Are Our Surrounding State’s Surrounding State’s Investing In The Investing In The
Cruise Industry?Cruise Industry?
Cruise Terminal Cruise Terminal InvestmentInvestment
Philadelphia, PA- Philadelphia, PA- $15 million$15 million Rehabilitate former naval shipyard into Rehabilitate former naval shipyard into
a cruise huba cruise hub
Norfolk, VA- Norfolk, VA- $36 million$36 million
New modern terminal near the city's New modern terminal near the city's downtowndowntown
Baltimore, MD- Baltimore, MD- $13 million$13 million
Delaware Cruise Delaware Cruise AdvantagesAdvantages
The Cape May- Lewes Ferry Terminal The Cape May- Lewes Ferry Terminal in Lewes, DE can currently support in Lewes, DE can currently support small ships up to 350 ft in lengthsmall ships up to 350 ft in length
Cruising in Lewes would not adversely Cruising in Lewes would not adversely affect traffic flow in our resort areasaffect traffic flow in our resort areas Cruisers would travel via shuttle, bike or Cruisers would travel via shuttle, bike or
on-footon-foot Average time spent at port- 10 hoursAverage time spent at port- 10 hours
People Are Excited About People Are Excited About Cruise Lewes! Cruise Lewes!
Sussex County, Sussex County, DelawareDelaware
Beaches. Restaurants. History. Beaches. Restaurants. History. Nature.Nature.
Everything.Everything.
We Have A Lot To Offer!!We Have A Lot To Offer!! 30 miles of Beautiful 30 miles of Beautiful
Beaches!Beaches! LewesLewes Rehoboth BeachRehoboth Beach Dewey BeachDewey Beach Bethany BeachBethany Beach
Historical AreasHistorical Areas Trolley Tour of Historic Trolley Tour of Historic
LewesLewes Zwaanendael MuseumZwaanendael Museum Fort Miles Historical AreaFort Miles Historical Area Lightship OverfallsLightship Overfalls Lewes Historical SocietyLewes Historical Society
Outdoor ActivitiesOutdoor Activities
Bird-watching-Bird-watching- Cape Henlopen & Cape Henlopen &
Prime Hook Prime Hook National Wildlife National Wildlife RefugeRefuge
Hike, Kayak, FishHike, Kayak, Fish Bike the Bike the
Breakwater TrailBreakwater Trail GolfGolf
Baywood Greens Baywood Greens The Rookery The Rookery
Food and ShoppingFood and Shopping Wine and Brewery Tours Wine and Brewery Tours
Dogfish Head Brewery Dogfish Head Brewery Nassau Valley VineyardsNassau Valley Vineyards
RestaurantsRestaurants The Buttery The Buttery Striper BitesStriper Bites AgaveAgave Gilligan’sGilligan’s
TAX FREE SHOPPING!TAX FREE SHOPPING! Tanger Outlets Tanger Outlets Second St. Shopping Second St. Shopping
District District Rehoboth Ave. & Rehoboth Ave. &
BoardwalkBoardwalk
Who Is Our Target Who Is Our Target Audience?Audience?
Cruiser ProfileCruiser Profile 43% of the US population 43% of the US population
are potential cruisers!are potential cruisers! Average Cruiser:Average Cruiser:
45 years old45 years old Household income- Household income-
$79,000$79,000 63% are employed full time63% are employed full time 14% are retired14% are retired 62% are college graduates 62% are college graduates 50% are male50% are male 89% are Caucasians89% are Caucasians
Typical cruisers travel for Typical cruisers travel for 6.6 days6.6 days
spend $1,880 per person spend $1,880 per person on their cruiseon their cruise
Potential Delaware Potential Delaware ImpactImpact
Average Spending per Average Spending per PortPort
Passenger- $85- 100Passenger- $85- 100 Crew Members- $75Crew Members- $75
Average # Passengers Average # Passengers per ship- 100per ship- 100
$$10,000 POTENTIAL 10,000 POTENTIAL ECONOMIC INFLOW ECONOMIC INFLOW PER PORT PER PORT + crew + crew spendingspending
• GREAT GREAT OPPORUNITY!!OPPORUNITY!!
30+ ports per year-30+ ports per year- 30*10,000=30*10,000= $300,000!!$300,000!!
Cruise Impact- Cruise Impact- Economic Development Economic Development
AnalysisAnalysis
Value added contribution (direct impact) of passenger Value added contribution (direct impact) of passenger spending in Lewes and surrounding areas is $187,189/yrspending in Lewes and surrounding areas is $187,189/yr
Economic impact of adding ‘Cruise Lewes’ to the State Economic impact of adding ‘Cruise Lewes’ to the State economy is $276,328 (direct/indirect/induced spending)economy is $276,328 (direct/indirect/induced spending)
Total amount spent by passengers in Lewes annually is Total amount spent by passengers in Lewes annually is $300,000$300,000
ImpactImpact
DirectDirect IndirectIndirect InducedInduced TotalTotal
Value Value AddedAdded
$187,189$187,189 $43,615$43,615 $45,525$45,525 $276,328$276,328
Cruise Lewes Cruise Lewes Could Generate Could Generate an Additional an Additional $576,328.00$576,328.00
to our to our Economy!!Economy!!
How Do We Begin How Do We Begin Marketing To Our Marketing To Our Targeted Cruise Targeted Cruise
Companies?Companies?
Trade ShowsTrade Shows
Florida Florida Caribbean Cruise Caribbean Cruise Association Association Cruise Cruise Conference and Conference and Trade ShowTrade Show October 26October 26thth- 30- 30th-th-
Saint Lucia Saint Lucia • Costs- ‘Lewes Booth’, Costs- ‘Lewes Booth’,
Delegate, Hotel, Airfare Delegate, Hotel, Airfare Total- $5075.00Total- $5075.00
Leisure Travel Leisure Travel ConferenceConference November 15November 15thth-17-17th-th-
Miami, FloridaMiami, Florida• Costs- ‘Lewes Costs- ‘Lewes
Booth’, Delegate, Booth’, Delegate, Hotel, AirfareHotel, Airfare
Total- $5000.00Total- $5000.00
Print & Online MarketingPrint & Online Marketing
Travel Trade/Cruise Travel Trade/Cruise Trade Website and Trade Website and Magazine Magazine 44,551 total 44,551 total
circulation for 2008 circulation for 2008 Weekly Online Weekly Online
AdvertisementAdvertisement: : $500 per ad $500 per ad • 500*12= $6,000500*12= $6,000
Quarter Page AdQuarter Page Ad: : $4,055*4= $16,220$4,055*4= $16,220
Porthole MagazinePorthole Magazine 1/3 page color ad1/3 page color ad
• $2,210*4= $2,210*4= 8,8408,840
Cruise Lewes - Total CostCruise Lewes - Total Cost
Trade ShowsTrade Shows $10,075.00$10,075.00
Print & Online Print & Online MarketingMarketing
$37,060.00$37,060.00
Total CostTotal Cost $47,135.00$47,135.00
Path ForwardPath Forward Invite Target Invite Target
Companies to visit Companies to visit LewesLewes
Tour the Cape May-Lewes Tour the Cape May-Lewes Ferry TerminalFerry Terminal
Tour Lewes, Rehoboth Tour Lewes, Rehoboth Beach, Dewey Beach etc.Beach, Dewey Beach etc.
Introduce our excursions, Introduce our excursions, restaurants and shopsrestaurants and shops
Market Market ‘Cruise Lewes’‘Cruise Lewes’ in print ads and onlinein print ads and online
Attend 2 Trade ShowsAttend 2 Trade Shows Host ‘Lewes Booth’Host ‘Lewes Booth’
Contact InfoContact Info
It’s easy to make Lewes a port of call!!It’s easy to make Lewes a port of call!!Please contact:Please contact:
Heather KentonHeather KentonDelaware Tourism OfficeDelaware Tourism Office
99 Kings Highway | Dover, DE 99 Kings Highway | Dover, DE 1990119901
(302) 672-6804(302) 672-6804Heather.Kenton@state.de.usHeather.Kenton@state.de.us
top related