cruising i. learning objectives describe the cruise industry determine why people go on cruises...

Cruising ICruising I

Cruising ICruising I

Learning Objectives

• Describe the cruise industry

• Determine why people go on cruises

• Describe different types of cruise lines and ships

• Explain how cruises are priced and sold

Evolution of the cruise industryEvolution of the cruise industry

• Started off with Packet boats :- cargo travelled on regular schedule, loaded or not

• Sailing ships :- first class, second class and steerage (least expensive)

• Ocean Liner :- launched in 1900s, with Queen Mary, QE, Titanic

Evolution of the Cruise industryEvolution of the Cruise industry

• Queen Mary :- Long Beach, California

• Queen Elizabeth :- burned in HK in 1972

• QE2 :- christened in 1967, operates world or special cruises in the winter, scheduled transatlantic service in the summer

Cruise ProductCruise Product

• 1980s :- Cruise lines began mirroring resorts.

• Cramped entrances and lower-deck pools to palatial atrium lobbies

Port DevelopmentPort Development

• Good Sightseeing or offer active sports opportunities

• Better infrastructure to a destination

• Shore excursions’ volume increase

Life abroad shipLife abroad ship

• Circular journey

• Embarkation :- city where a cruise begins

• Port of call :- city somewhere on a ship’s itinerary

Life aboard shipLife aboard ship

• Debarkation :- ship’s final port – right back where it started

Passenger ProfilesPassenger Profiles

Who cruises?

• Activity lovers

• Families

• Gamblers

Passenger ProfilesPassenger Profiles

• Groups

• Physically challenged

• Honeymoons and anniversaries

• Resters and relaxes

Cruise AreasCruise Areas

• Ocean e.g. Pacific, Atlantic, Indian

• Sea e.g. South China Sea

• Island e.g. Phi Phi Island, Koh Samui

Other Cruise AreasOther Cruise Areas

• Bermuda

• SE Asia

• Caribbean

• China and Japan

Specialty and Expedition cruisesSpecialty and Expedition cruises

• Adventure cruises

• Cruises to nowhere

• Dive boats

• Yachts

• Website :- www.starcruises.com.

Rules and RegulationsRules and Regulations

• Registry :- Bahamas, Panama

• Number of Nations allow their flag to be used in this way as a flag of convenience for a fee

Payment PoliciesPayment Policies

• Reservation is made, passengers are given an option on their cabin choice for a certain amount of time

• Use of credit cards available on line at Star Cruise Singapore

• Other modes of payment (cash, nets, credit cards) are also available

Per diem costsPer diem costs

• Per diem, daily rate per person

• Divide the total cost of the cruise by the number of nights afloat to find the per-person per diem rate

• Passengers need to know the rates ahead of time

TippingTipping

• Tipping : - part of every cruise ship subeconomy

• Vary from cruise to cruise

• Will be advised on the “unwritten” tipping policy by the cruise director

Deck PlansDeck Plans

• Bow

• Stern

• Starboard

• Port

Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages

1) 15D 12N Northern Europe & the BalticsDetails :- Sail out of AmsterdamSailing dates : June 14, July 08 & Aug 01

(2005) fr. $3,788Ship : Celebrity Century (77,000 tons)Ports of Call : Amsterdam, Oslo, Stockholm, Helsinki, St Petersburg, Estonia, Copenhagen

Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages

• Package includes :-

• 7N to 14 N deluxe cruise, return airfare, transfers, depending on itineraries

• Travel Agencies :- Misa travel, citystate travel, anglo-french, universal travel etc.

Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages

2) 18D 14N Scandinavia & Russia Cruise

3) 18D 14N British Isles/Norway Cruise

SummarySummary

• Identifying the correct target markets is crucial in order for the cruise companies to package the product

• Customers can use different modes of payments in buying the cruise products