csear (leung cheng han tiffany) 20100901
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Corporate Social Responsibility & Gambling Industry: An Exploratory Study
Leung Cheng Han (Tiffany)PhD Student, School of Management, University of St Andrews
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Introduction Corporate Social Responsibility (CSR)
Commission of the European Communities (2001:6)
‘a concept whereby companies integrate social and environmental concerns
in their business operations and their interaction with their stakeholders on a voluntary basis’
Different definitions & concepts CSR in management studies; CSR in a global context Gambling industry - a special case in CSR literature Macao (29.2 sq. km2 and 33 gambling companies)
The only legal place in China to gamble
Research Questions:
RQ 1: To what extent is CSR understood in the gambling industry?
RQ 2: How is CSR understood in the gambling industry?
P22010/09/01 CSEAR
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P42010/09/01 CSEAR
Literature Review
3. CSR & Gambling3. CSR & Gambling• Australia, the US and the UK
2.Gambling & Culture2.Gambling & Culture
• Reasons for legalized gambling
• Types of gambling
• Gambling preferences
• Religions
1.CSR & Culture1.CSR & Culture
• Implicit & Explicit CSR
• ‘The Chinese Harmony Approach’ (Confucianism & Taosim)
Gambling
CSRCulture
Responsible gambling
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Research Design
Content Analysis (RQ1)
Discourse Analysis (RQ2)
Interviews (Semi- Structured) (RQ2)
Objective: Construct the meaning, shared discourses and not address Data source: Annual reports, standalone reports, website OR NGO-reports Sample: Macao OR Macao, Hong Kong, Australia, Canada, the UK & the US
Objective: Identify pattern, characteristics and salienceData source: Annual reports, standalone reports and website Sample: Macao, Hong Kong, Australia, Canada, the UK & the US
2010/09/01 CSEAR P5
Objective: How people perceive CSR Data source: Macao Sample: A case study in a company OR different companies
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Pilot Study: Some insights Annual reports:
Macao, Hong Kong, the US, the UK & Australia (2007-2009)
- Community: donation & sponsorship; sports and cultural activities
- Employee: pension & employee training; H&S, equal opportunities, trade union
- Environment: recycling & energy saving; carbon emission & regulation
- Responsible Gambling: customers and employees
Ownership structure; regulation; culture & economic context.
Interviews: 4 interviewees
- No CSR department. HR, Community Relation, Department of Administration
- Social perspective: donation (common) & responsible gambling (reactive)
- 2 (Western): internal perspective (employees)
Employee benefits; No provident fund & lack of transparency
- 2 (Chinese): some unique dimensions in Chinese culture
Stimulate local economy, job opportunities, gaming jobs for local employees
Anti-money laundering P62010/09/01 CSEAR
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Discussions
Discussions: - Morality and gambling? - Can gambling be thought to be socially responsible? - Discourse Analysis - Reading? - Theory? - Any thoughts? - Suggestion?
P72010/09/01 CSEAR
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