csgi's siobhan ryley

Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.1

Making the Most of LTESiobhan RyleyDirector, Product Marketing8 October 2013

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AGENDA

1. Background

2. LTE Challenges and Opportunities

3. Solution Overview

4. Summary

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LTE has Arrived

Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.4

It’s not all about the network

”

”

“Support for today’s complex services requires an end-to-end, real-time business support process that involves interaction with various network technologies, computing capabilities, and external partners or suppliers.

Stratecast, Global CSP Billing Part 1a – 2013 Edition

“ Infonetics, Policy Management Software Analysis, 2nd Ed 2013

… to better monetize these network investments via mechanisms such as service tiers and “turbo” offerings and enable QoS for voice over LTE.

“ GSMA Intelligence, Quarterly Review, June 2013

Those customers that do use LTE services exhibit higher usage levels, prompting operators to develop innovative ways to monetise the increased data traffic and range of value added services.

”

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LTE End-to-End Support Systems

CUSTOMER CARE

ANALYTICS

PARTNER MNGMNT

BILLING

POLICY

CHARGING

MEDIATION

ROUTING

ROAMING

PRODUCTS & OFFERS

New revenue streams Customer intimacy ∙ ∙Complexity Cost efficiency∙

Copyright © 2013 CSG Systems International, Inc. and/or its affiliates (“CSG International”). All rights reserved.6

Key LTE Challenges

NEW REVENUE STREAMS

CUSTOMER INTIMACY

COMPLEXITY

COST EFFICIENCY

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New Revenue Streams

QUALITY OF SERVICE CONTENT

NEW BUSINESS MODELS

PARTNERSHIPS ACTIONABLE INTELLIGENCE

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Partner Settlement Manages and Settles with More and

Different Partners

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Roaming and Partner Settlement

ENABLER FOR PARTNER SETTLEMENT

MULTI-PARTY REVENUE SHARING

COMPLEX RATING

PRODUCT BUNDLES

HOME NETWORK BILLING & RECON

FRAUD & CREDIT SENSITIVITY

PARTNER MANAGEMENT

QUICK TIME TO MARKET

SUPPORT FOR TAP 3.12 / RAP

1.54

HELP REALISE WHOLESALE REVENUES AND CONTROL COSTS FOR ANY LTE SERVICE

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CONTEXT

Tier-1 Wireless Player in North America

REVENUE-SHARING & CONTENT PARTNER MANAGEMENT

SOLUTION BENEFITS

• Wireless technology company – major player in mobile content• Provides complete framework for sourcing, distribution and monetization of content with an

Appstore-like business model• Partnerships with major carriers and content developers across the world

• Hundreds of carriers, thousands of partners – hundreds of thousands of agreements

• CSG Interconnect• Runs in a high-availability environment

• Support for specialist/complex settlement requirements• Percentage-based revenue-sharing• Refund Management• Developer/Carrier Minimum payments• Multi-currency settlement• Pay only when paid• Minimum/Maximum thresholds• One-off and subscription charges

• Processes several millions of content transactions per day

• Rapid introduction of products and services • Offsets high OPEX of in-house system• Replacement of in-house system, developed over several

years, with a standard product• Proven scalability

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Flexible Charging and Billing Enable New Business Models

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Qualcomm EnterpriseTELEMATICS AND FLEET MANAGEMENT

OBJECTIVES SAMPLE APPLICATIONS

REDUCE OUT-OF-ROUTE MILES AND FUEL COSTS

HOURSOFSERVICE

CRITICALEVENTREPORTING

ANALYTICSMANAGER

DRIVERWORKFLOW

IN-CABNAVIGATION

VEHICLEINSPECTIONREPORT

IN-CABSCANNING

PERFORMANCEMONITORING

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Pricing as a competitive advantage

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Customer Intimacy

QUALITY OF SERVICE

QUICK RESPONSE TO CUSTOMER

BEHAVIOUR

THE SAME SUPPORT WHETHER

ROAMING OR AT HOME

GIVE CUSTOMER PERSONALISED

CONTROL

REAL – TIME INTERACTION

MOBILE USED FOR SO MUCH

MORE

ENTERPRISE CUSTOMERS TOO

PROACTIVE LOYALTY AND

PROMOTIONAL PROGRAMS

SELF-CARE AND SELF-ORDERING

CAPABILITY

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Customer Experience is Key

CONSUMERS WANT SIMPLICITY AND TO BE IN CONTROL OF THEIR SPEND - HAPPY CUSTOMERS WHO FEEL IN CONTROL SPEND MORE!

SERVICE MUST LIVE UP TO THE MARKET EXPECTATION, BE SIMPLE TO USE AND TO UNDERSTAND

INTEGRATED CHARGING & POLICY ENABLES A POSITIVE SERVICE EXPERIENCE AND GIVES CONSUMERS CONTROL

ENTERPRISE CUSTOMERS ARE A KEY COMPONENT OF MANY CSPs’ REVENUE GROWTH AND SHOULD NOT BE OVERSHADOWED BY DEMANDS OF CONSUMERS

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Charging and Policy Enables Quick Response to

Customer Behaviour

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3UK: The Euro Internet Pass

GETTING CUSTOMERS USING DATA ROAMING AGAIN

OFFER ADD-ON ROAMING PRODUCT

CONSUME SERVICES

PASS EXPIRES

Offer a daily roaming pass for £5 that includes

data roaming for 24 hours in EU

Pass expires and data roaming switched off to prevent bill

shock or user can opt out and accept normal charges

REAL TIME NOTIFICATIONS

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Complexity

NEW NETWORK

INTERFACES

QUALITY OF SERVICE

PARTNER INTERACTIONSVOLUMES

HYBRID & CENTRALIZED

TRAFFICROUTING

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Mediation Can Simplify Charging

and Policy Complexity

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VoLTE LTE Data

USE CASES

LTE Charging and Policy ComplexityMORE INTERFACES AND NEW USE CASES

P-CSCFS-CSCF

AS

Rx

Gy

Ro Gx

Ro

Sy

OCSPCRF

Gz

Billing/CRM

S/P-GWPCEF

LATE BILLING

REAL-TIME POST-PAY

DYNAMIC ROAMING DATA

FIRST USE RE-DIRECT

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VoLTE LTE Data

ENABLER FOR CHARGING INTELLIGENCE

Mediation Reduces LTE ComplexityREDUCES THE BURDEN ON 4G CHARGING AND POLICY SYSTEMS

P-CSCFS-CSCF

AS

Rx

Gx, Gy

Ro Gx

Ro

Billing/CRM

S/P-GWPCEF

OCSPCRF

Gy, Sy, Ro

Gx, Rx, SyGz

Online Mediation

LATE BILLING

REAL-TIME POST-PAY

DYNAMIC ROAMING DATA

FIRST USE RE-DIRECT

CHARGING OFFLOAD

ZERO BALANCE

INTELLIGENT AGGREGATION

REAL-TIME NOTIFICATIONS

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Optimised Routing Enables VoLTE

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VoLTE IMS

Optimised Routing enables 4G VoLTEEnables Centralised Routing for Real-time Communication Sessions (IMS)

SBCCSCF

AS

Partner Settlement

S/P-GWPCEF

ENUMPCRF LNP

SBC

TDM

Optimised Routing

ENABLER FOR VoLTE OPTIMIZED ROUTING

REAL TIME COMMUNICATION

OVER IP

HD VOICE

RCS

VIDEO CONFERENCING

CENTRALISED ROUTING

HYBRID CONTROL

(SIP & TDM)

END TO END QoS TESTING

REAL-TIME QoS MONITORING

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Cost Efficiency

VOLUMES ALL - IP

REVENUE ASSURANCE

PARTNERS

PAYMENT TIMESCALES

SELF -MANAGEMENT SELF - CARE

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Mediation can catch the money that might otherwise get away

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CONTEXT

XL AXIATA

DEPLOY CSG’S OCS FAILURE GATEWAY FOR ONLINE PROCESSING AT VAST SCALE

• XL Axiata Indonesia is the 3rd largest mobile operator in Indonesia, with over 46 million subscribers

• Were losing revenue due to Online Charging System (OCS) outages, and needed to replace aging legacy mediation systems

• The mediation solution needed to support over eight billion events a day in the first phase, rising to 19 billion once all phases were live.

• The OCS Failure Gateway solution alone needed to process 4.9 terabytes of data a day, approximately the same amount of data held on Wikipedia!

CSG SOLUTION XL BENEFITS

• As ninety nine per cent of XL’s customers are prepaid, eliminating revenue loss due to OCS outages meant a quick return on investment

• Enables XL to meet new regulations on SMS settlement, allowing them to settle with partners terminating traffic on-net

• Further reduces TCO, supporting all online and offline mediation requirements in a single solution, so simplifying XL’s system architecture and back office operations

XL Network46m subs

OCS Other BSS

TSM OCS Failure Gateway Offline Mediation

“XL was looking for a solution that would provide us with better operational management and improve our business processes. We selected CSG on the

basis of their high performance, proven scalability with huge volumes, best-in-class ease of use and in-

region support.” Dian Siswarini, Director of Technology, XL Axiata

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Let active mediation take the strain

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Online Charging Offload

Gy CHARGING OFFLOADKeeps counters for bundled charging events reducing the load on rating and balance management, controlling platform costs. Reliable scalability means no revenue is lost as volumes continue to grow.

Scaling Balance Management databases and rating for spiraling mobile data is expensive. Most mobile data events are zero rated or included in a big bundle

REDUCES THE LOAD ON BALANCE MANAGERS AND CONTROLS COSTS

GGSN / P-GW

ONLINE CHARGING(OCS)

0 7 10

Gy (Offloaded)

SMSC

VOICE SCP

Gy

Gy (Offloading)

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Complete Solution for LTE

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Mediation

Billing

End-to-End Solution for LTE

Policy & Charging

Customer Management

AnalyticsCustomer Self-care

Partner Settlement

Other networks

LTE networksIMS services

Other networks

Take load off upstream systems, massive scalability

required

Even more important ,applies to

everything!

Give customers

control

Content Settlement,

Roaming changesRevenue

assurance, complex

revenue share

Routing Policy

Optimised Routing for IMS Services

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Summary

NEW REVENUE STREAMS DEMAND BETTER REVENUE ASSURANCE AND THE

ABILITY TO CATER TO NEW BUSINESS MODELS

CUSTOMER INTIMACY MEANS GIVING CUSTOMERS CONTROL AND GIVING

THEM WHAT THEY DEMAND (AND KNOWING WHAT THAT IS)

COMPLEXITY DRIVES SOPHISTICATED REQUIREMENTS THROUGHOUT THE BSS,

TO TAKE ADVANTAGE OF NEW OPPORTUNITIES

COST EFFICIENCY OBLIGES CSPS TO LOOK AT ALL PROCESSES TO DRIVE COSTS

OUT THROUGH AUTOMATION AND TIGHT REVENUE MANAGEMENT

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Thank You!THANK YOU

Siobhan Ryleysiobhan.ryley@csgi.com+61 7 3218 8255+61 412 386 049