cspa 2012: moving online - part 1

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This is the first of two sessions Aaron Manfull gave at the CSPA high school journalism convention at Columbia University March 15, 2012. This session deals with planning for an online move.

TRANSCRIPT

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Publications 2.0

The time is now to move your publication online.

start herestart here

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#CSPAsc12

@manfull

aaronmanfull.com

JEADigitalMedia.orgtheNext26.com

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Joomla 2008-2010

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WordPress 2010-current

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Give Your Publication An Online Presence

Stop Thinking About Doing It

Start Today

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Everything must revolve around it.

This is not an extra appendage.

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•Put an editor in charge

•Offer incentives for students. Writing for the Web shouldn’t be used as punishment.

•Create positions that revolve around the web

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Class Structure

newspaper

yearbook

WritersDesignersPhotographers

WritersDesignersPhotographers

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newspaper yearbook

WritersDesigners

PhotographersSome Web

Video

newspaper

WritersDesignersPhotographersSome Web

Class Structure

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newspaper yearbook

digital media

WritersDesigners

WebVideoPhotographers

WritersDesigners

Class Structure

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Social Networking

Web Editor

Beats

Digital Media Director

Photo Editor

Video/Podcast Editor

Publicity

EIC Digital Media

Editor Roles

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Define your purpose. What is your mission?

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•How do each of the student media at the school differ?

•What niche will the Web find itself

fitting into?

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Develop a sitemap.33

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Get an easy, memorable URL.

Our progression:FHN026.comNorthstartoday.comExcaliburyearbook.comFHNtoday.com

(considered francishowellnorth.com)

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Ways of going about it:

•Putting PDFs of your publication online (issuu.com)

•Using an application like Dreamweaver

•Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress

Choose your platform55

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aaronmanfull.com @manfull JEADigitalMedia.org

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