csr 2002-05
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Special visitors to three of Ashok Leylands Units
19, Rajaji Salai, Chennai 600 001Ph: (91) 44-25342141 Fax: ( 91) 44-25342493www.ashokleyland.com
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We at Ashenvironment through a
proactive approach in
and service activities.
The objective of Asho
To adhere to all a
regulations.
To adopt polluti
manufacture of ou
To conserve all r
compressed air etc.
methods.
To continuously s
possible ways and to
a time bound actio
To provide a clea
contractors and ne
Towards fulfilling t
environmental polic
improvement to all emp
We will strive towards
environment towards a
ENVIRON
Humankind has not woven the web of life. We
are but one thread within it. Whatever we do
to the web, we do to ourselves. All things are
bound together. All things connect.
- CHIEF SEATTLE, 1855
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Foreword
By offering economical means of movement for people and goods, the
commercial vehicle industry plays an indispensable role in every economic
activity and developmental process. The Indian commercial vehicle industry
has set for itself a challenging road map of technology upgradation in line
with accelerated emission norms, aimed at improving the quality of air.
Ashok Leyland has led with i nnovations in alt ernate fuels besides off ering
fuel-efficient engines that are at once economical and environment friendly.
Along wit h product t echnology, manufacturing processes have the
potent ial t o make a dif ference. As a resources-int ensive i ndust ry t hat
consumes large quantities of steel, power, water and oil, a reduction in the
consumpti on of t hese resources would not only help in environmental
preservation, but also contribute directly to the balance sheet.
Towards this end, Ashok Leyland has been adopting clean and lean
manufacturing processes at all manufacturi ng locat ions, whil e also
monit oring and guiding suppliers i n establishing Environmental Management
Systems.
This first ever report on sustainability from the Company will be a
springboard for scaling up programmes for resource conservation,
environmental protect ion as also such acti ons with societal i mpact as are
expected of a responsible corporate citizen.
R SESHASAYEE
Managing Director
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Ashok Leyland is the flagship company of the Hinduja Group in
India. The Hinduja Group is act ive in over 50 countries, with a
wide range of products and services. The Groups activities are
divided into three core areas namely international trading, investment
banking and global investments. Through it s global investments, Hinduja
Group is a major player in I ndia in automotive manufacturing, financialservices, banking, trading, oil, media & communications, IT, chemicals
and infrastructure project development.
Work to give is at the core of the Groups business philosophy. This
is reflected in t he Hinduja Foundations init iat ives in healt h, educat ion,
arts & culture and social welfare as also in the Group companies.
offerings has been the engine
technology that is both fuel-efficient
and eco-friendly. Decades ahead of
emission regulations, t he Companys
R&D engineers have been working on
alt ernate fuels. The breakthrough
came in 1997 when the Company
launched the CNG-powered bus,
making India one among a handful of
countri es t o t ame this eco-fri endly
fuel to power commercial vehicles.
In 2002, yet another frontier
technology was conquered when the
Company unveil ed India s fi rst
hybrid electri c bus.
Along with purposefully selected
product technology, the Company
Fume killers at thecab weld shop
A commercial vehicle manufac-
turer with a tradition of technologi-
cal leadership for over five decades,
Ashok Leyland has played a fulfilling
part in t he development of I ndias
road transport sector which today
accounts for 65% of goods and 85%
of passenger movement. Keeping in
mind the operating environment for
its products, the Company has
always sought to give appropriate
product configurations that make
economic sense to the customer
even as they offer the equally
important benefits of safety, comfort
and eco-f riendli ness. Central t o t he
Companys customer-centric product
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supports its customers with train-
ing, aft er-sales and genuine parts
availability so that the customers
and the society can derive the full
potential of the benefits that
technology offers.
The clean air mantra
Ashok Leyland has been invest-
ing in projects, to reduce the air
emissions and the ecological
footprint of its manufacturing
processes. Apart from operating well
under t he statut ory norms, emission
reduction t argets are set on a
Company-wide basis to reduce air
pollutant emission year on year.
Some of the initiatives include,
Introduction of fume killers and
fume extraction systems in the CO2
welding areas
Pressurised air draft
& scrubberscombine to makethis paint bootheco friendly
Converting the P4 engines
(i ndirect inj ect ion engines) t o S4
engines (direct injection engines)
in the forklifts to reduce the
forklif t emission
Converting the air filters from wettype to dry type in the forklift
engines to reduce emission levels
Installation of filter bags in shot
blast ing machine t o prevent dust
from entering the atmosphere
Changing over from caustic soda
to caust ic lye to eli minate
acid / caustic f umes escaping t o
the atmosphere, while regenera-
tion of anion, cation and mixed
beds in t he deminerali zat ion and
reverse osmosis plants
I ntroducti on of sett ling chamber t o
control the carbon dust emissions
from the burner operations
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Water emissionreduction
Having fully realised the impor-
tance of conserving water and
preventing water pollution, Ashok
Leyland has set up at all its loca-
t ions, sewage and eff luent t reatment
plants that provide primary, second-
ary and tertiary treatment, apart
from innovating methods for water
conservation. Over 1.7 million litres
of water are recycled every day for
maint aining t he greenery and
plantations. The treated water is
also used for secondary applications
like toilet flushing, floor washing
and cooli ng t ower uptake.
All five manufacturing units are
zero-discharge-outside-premises,
which means that no wastewater is
pumped outside the factory. The
water from the various treatment
plants is periodically monitored to
check for conformance much wit hin
statutory regulations.
Sow rain water,harvest li fe
With many of its manufacturing
unit s in water-starved areas, water
conservation and ground waterrecharging have been in practice for
over a quarter century.
Ashok Leylands manufacturing
unit at Ennore had installed rain
water harvesting systems more than
a decade ago. Harvest ing methods
like terrace water collection,
percolat ion wells, and ground water
recharging are tried and testedpractices here. Besides fully meeting
it s daily requirement of t hirt een
lakh litres of water, the unit also
supplies 30,000 litres of treated
drinking water to its associate
Company, Ennore Foundries.
Ashok Leylands Hosur I I unit
won the CII National Award forWater Management for t he year
2004- 2005 for having reduced its
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Rain water harvesting istaken up as a practice notonly at all units, but also atother Company premisesincluding the ManagementDevelopment Centre (inpicture)
specific water consumption by 48%over the last three years. At the
Bhandara unit, rainwater harvesting
using three ponds and two percola-
tion wells have not only improved
the ground water in the zone, but
also serve as a water hole for the
many wil d animals that have taken
shelter in the large plantation.
Recently, a 4500 kl capacity
percolation pond was constructed at
the Alwar unit, to store and utilize
rainwater.
Driving tree plantationforward
Ashok Leyland has been involved
in t ree plantat ion drives, bot h
within its own premises and outside.Most special occasions are cel-
ebrated with the planting of tree
saplings. Apart from trees, herbal
plants and flower gardens are also
maint ained. Tree plantat ion drives
are also carried out in areas near the
factories in collaborat ion wit h t he
local communities. Saplings are also
donated to neighbouring schools
and villages. Employees of the
Company too are provided with
The tree lives on...A fifteen year old neemtree being transplantedat Ennore to facilitate
expansion
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saplings and are encouraged to
plant them near their houses or
areas of l ivi ng.
More than 6,500 trees were
planted in the Hosur I unit in the
last four years. The Hosur II unit,which already has 19,000 trees,
planted 5000 more of them in the
last year alone. The Bhandara unit
boasts of a lush green cover and has
more than 1,84,000 trees inside its
premises, which is also home to
many animals living amidst the
forest cover. Close to a 1,000 trees
were planted in the Alwar unit last
year making it one of the greenest
factories in t hat region.
Responsible hazardouswaste management
Consistent wi t h i t s Environmen-
tal Policy and Social Commitment,
Ashok Leyland has been striving
continuously to reduce the hazard-ous wastes generation f rom it s
units, long before such issues
entered public debate. For instance,
lead shot blasting used for surface
cleaning treatment of rough materi-als and heat t reatment scaling at
Ennore was replaced with sandblast-
ing, to eliminate the hazard of lead
shots way back in the 1960s and
sand replaced with steel shots in
1965, t o eliminate t he possibi lit y of
silicosis. The blasting dust gener-
ated today is collected by heavy-
duty dust collectors and goes into
the making of firecrackers.
Sodium Cyanide was used in salt
bath furnaces for carburising and
hardening of components. This
involved an elaborate process of
handling and disposal of residual
cyanide salts. In 1980, this was
replaced by carbonitriding process
and the four sealed quench furnaces
that do carbonitriding now operate
without any Sodium Cyanide. At all
Ashok Leyland units, modern
scrubbers do duty to trap residual
paint parti cles and cull t hem out t o
prevent their entry into the atmos-
phere.
Trich loroet hylene and Carbon
Tetrachloride - two compounds used
for de-greasing at Ennore - wereeliminated once they were catego-
rised as ozone depleting sub-
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Green supply chainmanagement
For Ashok Leyland, its environ-
mental responsibility extends
beyond the walls of i t s plants. I t isreali zed t hat suppliers add value to
the Companys products and so their
environmental performance is also
it s responsibi li t y. Hence, Ashok
Leyland has made a conscious
decision t o extend assistance to
suppliers to set up Environmental
Management Systems. Greening the
Supply Chai n Management (GSCM)consists of the involvement of
purchasing and supplying i n
act ivit ies that include reduction,
recycling, reuse and the substitution
of materials. GSCM activities
include examination of how intra
and inter organizational factors
both drive and constrain the
involvement of supplier and pur-
chaser in greening the supply chain
activities.
This is also necessary to consist-
entl y meet specif ied environmental
performance criterion among the
participants of the supply chain and
to influence more consistent
corporate environmental behaviour
among all players in the chain of
products and services.
Ashok Leylands efforts at GSCM,
kick started with seven of the
stances. At the same location,
introduction of direct induction
hardening has elimi nated t he copper
plating of camshafts before the
carburising operation.
Waste oil and used oil, which areclassified as hazardous by law, are
not only managed scientifically, but
their generation reduced through
phased targets. The used oil goes
into re-processing through author-
ised channels.
Resource consumption
Reduce says the first R of the3Rs denoting Reduce, Reuse,
Recycle. In tune with this philoso-
phy, reducing resource consumption
has been one of the core objectives
of Ashok Leylands operations.
Numerous projects have been
undertaken towards reducing the
consumption of power, oil, water,
metal and other raw materials.
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level reducti on, improved shop air
quality and resource conservation.
Inter unit environmentalbenchmarking
After implementation of ISO
14001 throughout the Company, a
need was felt for horizontal deploy-
ment of learnings at dif ferent uni t s.
Further it was also realized that a
competitive atmosphere would
willing level A suppliers, who were
helped with the process of imple-
menting efficient environmental
management systems. It is note
worthy that most of these suppliers
decided to obtain the ISO 14001
certification for their units.The beneficiaries that included
AL-Pump Ltd, Madras Radiators and
Pressings Ltd reported gains such as
reduction i n water wastages, noise
The Green Supply Chain Management model
The Green Shield award
Mr Ashok Chopra, Manufacturing
Manager-Alwar, ( left ) receivingthe f irst int er-unit Green Shield
award from Mr R Seshasayee,MD-Ashok Leyland
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accelerate the gains from an
environmental management system
and in the year 2002-2003, a
performance based award called the
Green Shield award was introduced.
The purpose of this award is topromote inter unit environmental
benchmarking and to assess the
units based on their environmental
performance.
Where as ISO 14001 is a generic
system standard t hat provides a
framework for improvement, it is not
a standard that stipulates particular
degrees of improvement. While ISO
14001 is an excellent tool for
achieving improvement; it is not the
ideal tool for assessing performance.
Hence to accelerate improvements
and assess performance, the Green
Shield award became necessary.
The award helps in keeping track
of the improvements, as also
monetary gains that have been
achieved. Given the diversit y among
the units in terms of processes,
products, scales of operation and
pollution load, the criteria for the
award reckons the rate of annual
improvement and not the absolute
quantum of improvement. This
ensures all units an equal chance to
win.
Staying safe,working safe
Accidents in industries can cause
damage to life and property which
should be prevented at all costs. To
reduce accidents and to sensitize
employees towards safe work
practices, safety drives are con-
ducted regularly in the plants. These
safety drives include the conducting
of safety week programmes and
involve
Competitions on safety posters,
quizzes, slogans and essays
Conducting safety exhibitions on
the shop floor where such posters,
slogans and awareness messages
are displayed
Running fire & safety training
programmes at regular intervals
Conducti ng mock drill s to sensit ize
and train personnel on emergency
preparedness
Safety awards and
recognitions
Some of the awards Ashok
Leyland has won for its initiatives in
providing a safe work environment :
CI I Leadership and Excellence
Award in Safety, Health and
Environment 2003 & 2004
State Safety Awards by t he Factory
Inspectorate
The Tamil Nadu Govt ., Safet y
Awards 2002 03, for the highest
reduction in accident rates and for
the longest accident free period.
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Environmental awardsand recognition
Ashok Leylands manufacturing
unit at Bhandara, Maharashtra, won
the Golden Peacock Environment
Management Award, instituted by
the World Environment Foundation
during the year 2002, under the
Large Manufacturing category.
At the inaugural session of the
4th World Congress on Environment
Management held at Palampur,
Himachal Pradesh, His Holiness The
Dalai Lama presented the award to
Ashok Leyland. Some of the other
awards the Company has won for its
His Holiness The Dalai Lama, presenting the Golden Peacock Award toAshok Leyland. Received by Mr J N Amrol ia, ED-HR and
Mr A K Chatterjee GM-Bhandara
Hosur I I team receiving the CI I Leadership Award in Safety, Health andEnvironment 2004, from Mr. T. N. Seshan, former Chief Election Commissioner
environmental performance:
The CI I National Award for
excellence in energy management
2003
The CI I Nati onal Award for excel-
lence in water management 2004
The Best Environmental Upkeep
Award by Hosur I ndustri es
Association
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The trucking community,
constantly in transit and away
from homes for days, has been
identified as one of the most
vulnerable to AIDS. For their
benefit, awareness and preven-
tion programmes were started in
two centers in the Company: at
the two Hosur factories (among
convoy drivers) and at Namakkal
Driver Training Centre (among
driver trainees).
The convoy drivers employed
by Ashok Leylands transportcontractors to drive the vehicles
from the two plants at Hosur to
sales yards all over India are
targeted in this programme. At a
central location, which they visit
for allotment of vehicles, condom
and literature dispensers are kept.
Fifty-six of Ashok Leylands employ-
ees from two plants have undergone
t rainers t raini ng and take turns to
counsel the truck drivers. At one-to-
one sessions, when i ncidence of
medical conditions are suspected,
such drivers are directed t o t he
medical centre for physical examina-
tion. The Company doctor prescribes
the necessary treatments, which are
funded by the transport contractors.
From the very beginning, thecurriculum at Ashok Leylands
Namakkal Driver Training Centre
(NDTC) had included besides func-
tional subjects, health education
including yoga and AIDS awareness.
Employees of t he Company, involved in AI DS awareness among the driver communi ty
Spreading awareness, saving lives
NDTC has integrated itself well
with the community, the various
fleet owners associations and local
NGOs, which has enhanced its
abil it y t o creat e mass awareness
about AI DS. NDTC s cont ri but ion
i s well appreciat ed by APAC (AI DS
Prevention and Control Project)
and AI DS Cont rol societ y.
Over 1,20,000 drivers, who
have been trained under various
courses, have been covered under
AI DS awareness sessions so f ar.
Sessions on AIDS are part of t hestructured training programme and
are supplemented by
videocassett es, leafl ets and
booklets received from the AIDS
Control Society.
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Through Ashok Leylands
interaction with groups who work
with underprivileged children, it
was realized that the differently-
abled and underprivileged children
do not get many opportunities to
explore t he world outside, primarily
due to the lack of appropriate
transport facilities. The seed of this
realization bore fruit in the form of
Ashok Leylands Childrens Day
gift to the children of Chennai -
the FunBus. The FunBus is run by
Ashok Leyland, exclusively for free
use round the year by the childrenOne of the first specialpassengers on the FunBus
FunBus being launched on Chi ldrens Day
of orphanages, corporation
primary schools, and other
underprivileged groups. The
usage of this bus has been
allocated to organizations that
work with such children and the
organizations in turn, use the
FunBus to transport the children
from such schools and institu-
t ions, for one-day out ings. The
bus has been built keeping in
mind the comfort and safety of
the physically challenged and
comes equipped with a hydraulic
lift for the convenience of wheel
chair bound children. The
colourfull y paint ed bus, is meant
to give them a day of joy, high
on memorabili t y.
Children on a joy-filledtrip on the FunBus.
The FunBus; big happiness for the little ones
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Yoga programme at the NamakkalDriver Training Centre
Comprehensive infrastructure to deliver scient if ic driver training
The town of Namakkal is today
the busy hub of trucking activity,
surrounded by a number of trucking
cent res. Namakkals identi fi cat ion
with trucking is so total that every
family is connected with the trade -
often in more ways than one. The
Namakkal Driver Training Centre is
spread over 25 acres and includes
facili t ies li ke classrooms, li brary,
model room, l aboratory, cafeteria
and an open-air theatre. It also
boasts of a driving range with all
conceivable configurat ion of roads.
The driving range consists of
single-lane, two-lane, four-lane and
six-lane roads, S bend, 8 bend and
hair-pin bend, humps and dips with
different gradients, speed breakers,
bye-pass road, Y junction, different
types of parking bays, basic and
variable yards.. . The roads come
complete with electronic signals,
signboards, road markings and
streetlights for night driving.
The curriculum at the centre
goes much beyond the basic
knowledge and skills for obtaining a
driving licence. With an objective to
ready a driver for life on and off the
road, training is imparted on a
multitude of subjects including
techniques for defensive dri ving,
fuel conservat ion, basics of repairs
Training drivers for on and off the road
& maintenance, first aid, fire
fighting and the need for - and ways
of - keeping body and mind in good
healt h. Besides driver t raining and
mechanic training, the centre also
conducts certi fi cate courses in
specialised subjects such as
responsible and safe handling of
hazardous materials.
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Promoting industry,
NGO partnerships
Environment
Ashok Leyland partnered the
Kanchi Health and Education Society,
an NGO working in the Kanchipuram
district on vill age self-sufficiency, t o
recognize eco-consciousness among
indust ries. I t instit uted t he ECO
FIRST award for responsible environ-ment management among industries
in the Kanchipuram district. Besides
sponsorship support, the Company
lent its expertise and human
resources to formulat e and imple-
ment the evaluation process.
The design of the award, with a
leaf on the chimney, has been
conceptualised to highlight the
much-needed synergy between the
industry and the environment.
The winner was arrived at based
on an exhaustive assessment of the
various facets of environment
management, which included positive
process changes, training, material
reuse & recycling and product life
cycle responsibility. Four finalists
were selected and audited by a team
of experts from the Industry and
NGOs.
Safey, the mascot for safety, used forcommunication with children
Mr J N Amrolia, ED-HR,Ashok Leyland, presenting
the Eco-First Award toMr CS Lakshmi Narayanan
SM-Utilities & Services,Hyundai Motor India Ltd.
Hyundai Motor Corporation was
adjudged the winner and received
the ECO FIRST award.
Road safety drives
Ashok Leyland has been involved
in various activities to promote road
safet y by sensit izing drivers and
public on the need for safe road use
practices.
I n partnership wit h various
organizations like Suraksha, aware-
ness on road safety is spread
amongst the public, which includes
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students. The Company has f inan-
cially supported the construction of
sixty-eight school buildings and in
some cases has donated note/ t ext
books and computers. Initiatives like
healt h camps, tree plantat ion
drives, environmental and safet y
Two wheeler safety rally byAshok Leyland employees
School children participat ingin a joint safety awarenessprogramme
more than 25,000 students ofvarious schools and colleges. Road
safety guidelines for cyclists, two/
four wheeler users and pedestrians
are prepared in vernacular languages
and distributed.
Ashok Leyland also participates
in many of the road safety weeks
carried out by the local RTOs and
district administrations across the
country.
Assistance to schools
Ashok Leyland started the
Dharam Hinduja Mat riculat ion
School i n Thiruvot riyur, Chennai, t o
cater to the children of its employ-
ees. Here emphasis is placed on the
all round development of the
Children of the Dharam HindujaMatriculati on school, Chennaiperforming a skit on environmentin the neighbourhood
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awareness camps have also been
conducted in many schools present
near the various plants of the
Company. Many of the Company s
employees, in their own personal
ways, are involved in supportingschools, orphanages and poor
children through education.
A good neighbour
While expanding its
manufacturing network, the
Company has spearheaded the
industrialization of many
economically backward regions. It
was therefore natural for the
neighbourhoods to look up to the
manufacturing units for assistance
from t ime to t ime. The Company
has always responded to the needs
of the neighbourhoods
inf rast ructural development, medical
outreach programmes, blood
donat ion camps, provision ofambulances and in various ways to
suit the needs.
The Company conducts regular
perception surveys among the
neighbouring communit ies. Not
resting on the overwhelmingly
positive scores, the Company works
on the suggestions from the
communit ies, t o be a responsibl e
neighbour to them.
Lending a helping hand
The employees and managements
of Ashok Leyland and its associate
companies have supported the
tsunami relief work with cash, kind
and physical labour. The Company is
also committed towards long-term
support for the relief operations and
was also involved in supporting
many NGOs carrying out relief. It is
also working through the
Confederation of Indian Industry
(CI I ) f or long-term soluti ons li ke
fishing equipment and community
centers t o t he fi shermen
communities in the Nagapattinamand Cuddalore districts.
On the day the tragedy struck,
the Company threw open its gates
to the residents of the badly
affected fi shermen hamlets near t he
Ennore Unit, which is near the
Northern coastline of Chennai, one
of the badly affected areas. Over a
100 employees, along with buses
and ambulances, were involved in
relief operations including medical
attention and feeding of the
displaced.
Around 30,000 food packets
have been distributed for those
affected. A permanent drinking
water arrangement has been
provided j ust outside the Ennore
factory premises for use by nearby
residents.
Employee volunteerismWhat i s gratif ying about t he
Companys various CSR initiatives is
the role of employee volunteerism in
all of t hem. I nterest ingly, but not
surprisingly, their experience has
encouraged many of them to take on
individually and collectively, a
variety of i nit iati ves that make
sense to their immediate living
environment. An Ashok Leyland
employee runs a 40-strong orphan-
age at his home. Many employees
raise funds to see underprivileged
children through school. Many more
give their time for causes dear to
their hearts, acts that make a
difference to peoples lives.
After all, needs vary. And hence,
responses, t oo.
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