csr cleanliness

CORPORATE SOCIAL RESPONSIBILTY(CLEANLINESS)

Presented by: Gunjan Asthana Leena Vegad Aneri Shah Saif Ali Khan

NATIONAL INSTITUTE OF FASHION TECHNOLOGYRAE BARELI

CORPORATE SOCIAL RESPONSIBILITY

A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates by;

Through their waste and pollution reduction processes. By contributing educational and social programs. By earning adequate returns on the employed resources.

Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity.

Types of CSR: Environmental CSR Community based CSR HR based CSR Philanthropy

INTRODUCTION

Our topic for corporate social responsibility is CLEANLINESS- HEALTH AND HYGIENE.

“Cleanliness is next to godliness” – Mahatma GandhiCleanliness is both the abstract state of being clean and free from dirt, and

the process of achieving and maintaining that state.Cleanliness is both the abstract state of being clean and free from dirt, and

the process of achieving and maintaining that state.

MOTIVATION

Mr. Narendra Modi –prime minister of India, acted as a biggest motivation for our team. He is contributing his every bit to make India clean. His initiative “swachh bharat” which was incorporated to accomplish Mahatma Gandhi’s vision made us realise the importance of cleanliness because “every litter bit hurts”.

There are places within our campus where garbage are collected and does not get cleaned. These places inspired us to take initiative and get it cleaned.

CSR ACTIVITIES OF COMPANIES

Hindustan unilever limitedCSR policies of Hindustan Unilever Limited;‘Swachh Aadat’ mass media campaign,‘Swachh Aadat, Swachh

Bharat’,Swachh Basti.

 Tata groupCleanliness activities of TATA group: Tata Voluntary Week, Tata Engage.

Reckitt BenckiserCSR policies of Reckitt Benckiser: “Dettol Banega Swachh India”

UAE ExchangeCSR policy of UAE exchange: Environmental initiatives Like Pollution Free,

Setting up e-toilets in public areas.

Planned Initiatives

Offline Activities

Dustbins to local vendors Grass Suggestion Box Water-coolers Dustbin within the campus Washrooms Posters Cleanliness Drive Hand wash

Planned Initiatives

Online Activities: Facebook Page name- Dream clean team

Facebook is a platform which is accessed by every generation and any message conveyed through it is reached to mass number of people all over the globe.

Our team created a page on Facebook (social media) named DREAM CLEAN TEAM to promote cleanliness and make social media users aware of its benefits.

Total number of likes on page: 952 Unlike: 0 Paid likes: 0 Organic likes: 952 

PAGE SUMMARY

MESSAGES

POSTS

Implementations

Cleanliness drive (2nd Oct. 2016)

Media print of cleanliness drive 

FEEDBACK

Suggestions received from the suggestion box were taken into consideration.

There has been a change in the attitude of not only of the team member but also other students in the class by keeping dustbins in required area.

More cleaner campus after the cleanliness drive.

Other feedback like: “Good job”, “keep it up”, “we are with you”, “thank you for taking this step”, etc.

 Local vendors have started using the dustbins provided by our team and have stopped littering in the surrounding. 

Hand wash became very helpful.

Message is conveyed through social media to keep the surrounding clean.

LEARNING

Cleanliness is our social responsibility and over the years we should continue its implementation.

 Cleanliness is one of the “must have” habits in all the individuals.

 CSR is not only a subject but a sense of responsibility for us to maintain cleanliness in our campus as well as nation.

 Not an individual activity as joining hands is will help more.

Awareness about the importance of cleanliness.

 We learned that, cleanliness is not just a day’s activity; it takes ample amount of time and effort to maintain cleanliness.

THANK YOU