csr, sustainability & culture

Culture, Sustainability, CSR Kathryn Alexander, Ethical Impact L3C

Tuesday, February 19, 13

The Long View• Culture

• Tacit agreements about how to be ‘good’ here.

• Sustainability

• Ability to sustain for a long time.

• CSR - from Eric Olson, Sr. VP of Advisory Services

• Brundtland Commission's report in 1992

• Dow Jones, “Corporate sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments.”

Tuesday, February 19, 13

Time

• Culture = immediate, here - in this place

• Sustainability = forever, all life and the entire planet

• CSR = ?

• What is its purpose?

• Where does it belong?

• The issue of parts and pieces

Tuesday, February 19, 13

Culture - the How

Tuesday, February 19, 13

• Command & Control

• Immediate

• Us vs. Them

• Competitive

• Short-Term

• Winning

• Collaborative

• Longer Term

• Learning

• Creative

• Indeterminate

• Innovation

Four Kinds of Culture

Tuesday, February 19, 13

CSR & Culture

• Command & Control, Competitive

• Compliance

• Best in class

• Collaborative - becomes creative

• Intent - impact

• Move beyond non-profits to community

• Preventative vs Restorative

Tuesday, February 19, 13

Sustainability - the What

Tuesday, February 19, 13

• Triple Bottom Line

• Compliance = lagging indicators

• Competitive = marketing and status

• Collaborative = at the service of the community

• Creative = restorative, preventative & even regenerative

CSR & Sustainability

Tuesday, February 19, 13

• First Stage

• Wise use of resources

• Delegated, compartmentalized

• Second Stage

• Holistic Thinking, Zero Waste

• Up & down stream

• New product development

• Third Stage

• Regenerative

Three Stages of Sustainability

Tuesday, February 19, 13

CSR & the Organization - the Where

Tuesday, February 19, 13

• Special project, team, department

• Policies and procedures

• Strategic

• Intent/impact

• Pervasive

• Holistic

Level of Commitment

Tuesday, February 19, 13

The Journey

• Expand the time frame to forever

• Expand the locus of concern to the Planet

• Expand the intent from repair to regenerative

Tuesday, February 19, 13

www.ethicalimpact.com888-331-7492

Tuesday, February 19, 13