cte professional development conference€¦ · marketing plus counselor, administrator, parent,...

MARKETINGEDUCATION

Kevin Reisenauer

State Supervisor

Marketing Education

Professional Development Conference 2020

Curriculum

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MARKETINGEDUCATION

Welcome

MARKETINGEDUCATION

WelcomeAnnie Dukart

andukart@nd.gov

TODAY’S TOPICS

• Welcome and Introductions

• Agenda

• Technical Support from CTE

• Director’s Award of Excellence

• NDACTE Awards

• Program and Teacher Visits

• Program Evaluations

• Program Certification and Program Funding

• Standards and Curriculum

• CTE Website

TODAY’S TOPICS

• Forms and Requirements of CTE Office

• Teacher credentials• ESPB License

• Praxis Option – Test

• Alternative License

• Schedule for Fall and Spring Semesters: Times, Courses, Number of Students

• Advisory Committee Requirements• Make up of committee

• Minutes (not agenda, not notes, motions must be included)

• Must have 2 meetings – approval of program

• State requirements

• Cooperative Work Experience & Work Based Learning

• School Store

• Parent Permission Forms, Advisor Forms, Travel Form

TEACHING SCHEDULE

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NEW FACES IN NEW PLACES

Minto High School – Jillian Hanson

Heritage MS & Horace High School (West Fargo) – Leigh Daley

CONGRATULATIONS !

CONGRATULATIONS !

CONGRATULATIONS !

Michelle Hoff

Central Regional Career and Technology Center

Director’s Award of ExcellenceMarketing Education Program

CONGRATULATIONS !

Lisa Hoffman

Central Cass High School

North Dakota ACTE

New Educator of the YearMarketing Education

CONGRATULATIONS !

Randy Wilson

Mandan High School

North Dakota ACTE

Teacher of the Year

CONGRATULATIONS !

GREG BORDERS, WEST FARGOTRISTA GEMAR, SRCTC, OAKESLAURIE SALANDER, NORTHERN CASSALEX WESTMAN, WATFORD CITY

CONGRATULATIONS !NDACTE Representative for Marketing Education

Dustin Norby

North Dakota DECA Board of DirectorsNikki Heinle, ChairCraig Erickson, SecretaryEmily JacobsonLaurie SalanderSara Smith

CTEPROFESSIONAL DEVELOPMENT CONFERENCE

Monday

12:30 – 2:00 Marketing Session

Tuesday

9:00 – 10:00 Membership System

10:00-11:30 Registration System

PROFESSIONAL DEVELOPMENTMEMBERSHIP

DECA Membership

NDACTE/ACTE Membership

MBA Research Consortium Membership

Membership Discount

Conclave 2020 – October 16-19 – Virtual Conference

Early Bird Registration

NEW TEACHER VISITS

Minto – Jillian Hanson

Heritage Middle School (9th grade) - Leigh Daley

CTE PROGRAM VISITS& EVALUATIONS

NDSCS - Wahpeton

Minot Public Schools

North Valley CTC - Grafton

Napoleon High School

Stanley High School

STANDARDS AND CURRICULUM

http://www.cte.nd.gov/programs/marketing/

North Dakota Standards

North Dakota Course Frameworks

Standards

Updated 2018-2019

WEBSITE….www.cte.nd.gov

www.nddeca.org

www.deca.org

www.mbaresearch.org

RESOURCES….

Junior Achievement

www.jaum.org

Youth Entrepreneurs

www.yeacademyorg

FORMS AND REQUIREMENTS

˃ SEPTEMBER 16, 2020˃ Teaching Schedules˃ 3 Goals for Marketing Education Program˃ Advisor Code of Conduct Form˃ You collect the student medical forms (do not send to

us)

˃Email forms to Annie Dukart

andukart@nd.gov

FORMS AND REQUIREMENTS

˃Advisory Committee Requirements

˃Make up of committee

˃Minutes – minimum 2 meetings – one each semester

˃Must have motion for approval of program

˃New state requirements

ADVISORY COMMITTEE

Make up of the Advisory Committee: Minimum of 3 local business professionals from three of the following career cluster areas:

Entrepreneurship – small business owner

Finance

Hospitality

Management

Marketing

Plus counselor, administrator, parent, student as options

WORK BASED LEARNING

Provide students with an opportunity to gain valuable

experience through a productive experience involving business and

industry.

WORK BASED LEARNING

• School Based Enterprise

• Business Operations Research Project

• Integrated Marketing Project

• Entrepreneurship Business Plan

• Virtual Business Challenge

• Stock Marketing Game

• Junior Achievement

• Youth Entrepreneurship

• Stukent

• Cooperative Work Experience

ND RESTART

• As we move into the start of the 2020-2021 school year and marketing education programs continue to provide an education through classroom learning, school store experience, DECA, and Cooperative Work Experience or Work Based Learning activities, we want to make sure that all precautions are taken to prepare the work and learning environment to be the safest possible.

ND RESTART PRACTICES

• Classroom Management

• School Store Operations

• School Based Enterprise

• DECA

• Sanitation

• General Ideas

Marketing Education

Kevin Reisenauer, State Supervisor

BusinessStandards

Frameworks

Curriculum

Assessment

STATE FRAMEWORKSCOURSES APPROVED IN ND

Principles of Marketing 9-12

Marketing I 10-12

Marketing II 11-12

Management 11-12

Principles of Entrepreneurship 9-10

Entrepreneurship 10-12

Principles of Sports & Entertainment Marketing 9-12

Sports & Entertainment Marketing 9-12

Principles of Finance 9-10

Business Finance 10-12

Social Media Marketing 10-12

International Marketing 11-12

Hospitality Marketing 10-12

School Based Enterprise 10-12

Cooperative Work Experience 11-12

MARKETING EDUCATION

MARKETING EDUCATION

Marketing Education – Coordinated Plans of Study for ND Career and Technical Education or Academic Scholarships

Marketing Career Cluster

Course Code Description No. of Credits Course Code Description No. of Credits

04080/ Principles of Marketing/ ½ or 1

04080/ Principles of Marketing/ ½ or 1

14230 Business Fundamentals 14230 Business Fundamentals

04239 Principles of Sports & Entertainment Marketing ½ 04210 Marketing I 1

04210 Marketing I 1 04235 Social Media Marketing ½ or 1

04235 Social Media Marketing ½ or 1 04081/ Principles of Finance/ ½ /

14095 Financial Literacy ½ or 1

04081/ Principles of Finance/ ½ / 04110 Principles of Entrepreneurship ½ or 1

14095 Financial Literacy ½ or 1

Professional Sales/Merchandising/Marketing Communication Marketing Management

Course Code Description Course Code Description Course Code Description

04215 Marketing II 1 04215 Marketing II 1

04223/ 14231 & 14232

Management/ Management I & II

1/ ½ & ½

04310 International Marketing ½

04240 Sports & Entertainment Marketing ½ or 1 04082 Business Finance ½ or 1

04290 School Based Enterprise ½ or 1 04111 Entrepreneurship ½ or 1

04999 Cooperative Work Experience ½ or 1 04290 School Based Enterprise ½ or 1

04999 Cooperative Work Experience ½ or 1

Must complete at least 2 credits Must complete at least 2 credits

Gray cells not funded by CTE

MARKETINGEDUCATION

Kevin Reisenauer

State Supervisor

Marketing Education

Professional Development Conference 2020

Curriculum