culligan intermational ipad app presentation

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Culligan InternationalMarketing ManagerSandy Sapp

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Goals

iCulligan NA Sales App

Multi-media tool for conducting

in-home sales presentations Opportunity to be more effective when

communicating with prospect Ability to hold a visual sales conversation Projects innovation and forward thinking Align branding w/ collateral & website

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Benefits to Dealer Network

Ahead of competition Engages the customer Interactive Informative hotspots iPad3 Hi-Res built-in Saves time/money Professional/Innovative

Outdated presentation Static format No Interaction Requires carrying:

● Paperwork ● Calculator

● Brochures ● Camera

● Manuals ● Dealer info

● Laptop or Paper Flip Chart

Paper

VS.

Mobile Technology

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NA Residential Sales App

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Sales Presentation

13 Interactive Slides– Factoids

– Videos

– Maps

– Pictures

Customizable– Ability to save/name multiple

presentations

– Ability to re-arrange slides

– Ability to add “Custom Slides”

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Sales Presentation Slide Example

Hotspots for each contaminant Video links Maps

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Sales Presentation Slide Example

Hotspots with factoids Link to Savings Calculator

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Sales Presentation Slide Example

Hotspots w/ factoids Video links Culligan Solutions Brochure links

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Solution Center Tool

Customer identifies water problem Tap and Solutions pops up Solutions Link to Brochures Aligns with .com site

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Resource Library

Categorized for easy location Instant Access Dynamic site – instantaneous updates User can add custom documents to “My Documents” Pinch & Zoom capability Email capability

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NA Residential Sales App Facts

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Adoption

Project Team Support

Beta Team support

Beta Demo at Culligan dealer convention in April

Internal Support – Regional Sales Directors

Dealer Marketing Sub-Committee

Bulletin Communication

Monthly Webinars

Included info in various Regional Meetings

On-going Dealer support and training is critical to Success!

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Culligan NA Sales App Stats

Launched June 1, 2012 +225 NA Culligan Dealers have requested “Admin” access +360 NA Culligan Sales Reps have individual app access Begin to measure ROI in 2013

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Culligan Dealer Testimonials

“iPad app is awesome!

 “Very unique system to have for information and visual for customers.”

“This is one, if not the best tool that has come available to us. I cannot say enough good things about this tool.”

“This is the best tool I have seen in 17 years to help sales or service. I just used it on 2 calls and the customers were very impressed. Oh and by the way, I sold them both.”

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Future Planning

Although it may seem revolutionary,

it is in fact, evolutionary!

Commercial & Industrial Sales App

Launch: Nov. 2012

Service Tech App

Launch: Nov. 2012

Residential NA Sales App

V1.1: Q4 2012

V1.2: Q1 2013

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Thank You