cultivating your online business
Post on 20-May-2015
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Cultivating your online business
Maurice Mulvenna, University of Ulster
I’d like to talk about how you can learn to optimise your online business site
this is called search engine
optimisation or SEO
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h"p://www.hallam.biz/blog/2011/04/seo
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g-‐great-‐pages.html
Tags• On page op<misa<on:
• <<tle> tag = 4.9/5 (< 65 chars)• Keyword frequency and density = 3.7/5• Keyword in headings = <h1> = 3.1, <h2> = 2.8/5• Keyword in document name = 2.8/5• Meta name descrip<on = 2/5 (< 150 chars)• Meta name keywords = 1/5
Source: h"p://www.seomoz.org/ar<cle/search-‐ranking-‐factors
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ulster.ac.uk/dmc
Thanks!
@mauricemulvennamd.mulvenna at ulster.ac.uk
ulster.ac.uk/dmc
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