cultural capital
Post on 23-Jan-2016
39 Views
Preview:
DESCRIPTION
TRANSCRIPT
Cultural Capital•Prestige, knowledge, education, information, science, religion, and the arts are valorized
•Cultural capital seems natural
•Ads reinforce the distribution of cultural capital
High Brow• Associated with “old
world” Europe, classical art, opera, museums, symphony
• Ads tend to be sophisticated, luxurious, complex
• Ads don’t mention cost of product – dignified.
Middle Brow•Neither high nor low – contradictory and compound
•May reference some “high” cultural codes, but may do so with a sense of irony
•Often nods to the cost of product or economic factors
Low Brow
•Little, if any, aesthetic or artistic qualities
•Practical information, functional, facts – bodily functions, getting dirty, and “base” activities
•Usually mentions the cost blatantly
top related