cultural olympiad west midlands: research methodology diagram

Post on 13-Nov-2014

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Diagram which visually demonstrates the monitoring and evaluation methodology adopted by the West Midlands Cultural Olympiad programme team.

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Methodology

West Midlands Regional Observatory 2009

Desk research:Active PeopleTaking PartPlace SurveyPerceptions IndicatorAnnual Business InquiryLabour Force SurveyUK Tourism Survey etc

Primary research:Online surveysTelephone interviewsVideo diariesFocus groupsBloggingMonitoring forms

Impact assessment

Economic toolkit; SPSS; Excel

Media monitoring:GooglereaderPress-cuttings

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