cultural tourism and european cities

CULTURAL TOURISM AND EUROPEAN CITIES

JAMES KENNELLPRINCIPAL LECTURER IN TOURISM, EVENTS AND HOSPITALITY

DIRECTOR, ECONOMIC DEVELOPMENT RESOURCE CENTREUNIVERSITY OF GREENWICH, LONDON, UK

TRADITIONAL CULTURE IN EUROPEAN CITIES• KENNELL (2013) – NOT JUST

ESTABLISHED DESTINATIONS, BUT NEW DESTINATIONS CREATED USING TRADITIONAL CULTURE – THE ARTS, MUSEUMS, HERITAGE

CULTURAL EXPERIENCES• TOURISTS CONSUME EXPERIENCES (ANDERSSON 2007)

• EXPERIENCES ARE ‘HOLISTIC’ – WE DON’T BREAK THEM DOWN INTO LITTLE PIECES

• EVERY DESTINATION GIVES TOURISTS CULTURAL EXPERIENCES

CULTURAL EXPERIENCES• TOURISTS ARE SEEKING AUTHENTIC

EXPERIENCES OF THE CULTURE LIVED BY LOCAL PEOPLE (MCKERCHER & DUCROS (2002)

• “NOT JUST THE CONSUMPTION OF THE CULTURAL PRODUCTS OF THE PAST, BUT ALSO OF CONTEMPORARY CULTURE OR THE ‘WAY OF LIFE’ OF A PEOPLE OR REGION” (RICHARDS 2001: 7)

SKOPJE AS A CULTURAL TOURISM EXPERIENCE

PRACTICAL STEPS…• USE CULTURE TO CREATE EXPERIENCES

FOR TOURISTS

• DON’T SEE CULTURE AS A SEPARATE PRODUCT – TOURISTS DON’T THINK OF THEMSELVES AS ‘CULTURAL TOURISTS’• OFFER ‘CULTURAL’ TOURISTS SOMETHING

NON-CULTURAL• SHOW YOUR CULTURE TO ALL OF YOUR

TOURISTS!

Cultural experiences

Memories

Destination Image

ТИ БЛАГОДАРАМ!

@jameskennell