culture of innovation: myths and realities · culture wall (swa group) customer wall (metlife)...

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Culture of Innovation: Myths and Realities

Scott D. Anthony 18 September 2019 @ScottDAnthony

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How satisfied are you with your

return on innovation investment?

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THE INNOVATOR’S BOOKSHELF

Developing Ideas

• Made to Stick by Chip & Dan Heath (2007)

• Business Model Generation by A. Ostetrwalder & Y. Pigneur (2010)

• Competing Against Luck by Christensen, Duncan et al (2016)

Assessing and Testing Ideas

• The Innovator’s Guide to Growth by Anthony et al (2008)

• Discovery-Driven Growth by Rita McGrath & Ian MacMillan (2009)

• The Lean Startup by Eric Ries (2011)

Leadership & Capabilities

• Creativity, Inc. by Ed Catmull with Amy Wallace (2014)

• The New Leadership Literacies by Bob Johansen (2017)

• The Fearless Organization by Amy Edmondson (2018)

• Innovation and Entrepreneurship by Peter Drucker (1985)

• The Little Black Book of Innovation by Scott D. Anthony (2011)

• How Will You Measure Your Life? by Clayton Christensen et al (2012)

Basic language and conceptual overview

Growth Strategy

• Only the Paranoid Survive by Andrew S. Grove (1996)

• Playing to Win by Roger Martin & A.G. Lafley (2013)

• Dual Transformation by Anthony, Clark Gilbert, and Mark Johnson (2017)

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Adept in ambiguity | We act confidently despite incomplete information, expect iteration and change, and celebrate judicious risk taking

Empowered | We exercise initiative, seek out and leverage resources to make decisions confidently, and take responsibility for our actions

Collaborative | We incorporate cross-functional expertise resourcefully, recognizing that the smartest person in the room is the room itself

Customer-obsessed | We relentlessly seek to develop ever deeper understanding of our customers’ and employees’ jobs to be done

Curious | We are explorers who are not content to rest on past successes, believing that we can always find better ways

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What is the biggest barrier to

innovation at your organization?

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What single word best describes the biggest

barrier to innovation in your organization?

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C O M P A N Y S T R A T E G Y

Sources: Bloomberg/BCG; Google, Adobe, Bain & Company

INNOVATION 4.3%

TSR PREMIUM

AGILE 84%

PRODUCTIVITY GAIN

CREATIVITY 3.5X

MORE LIKELY TO GROW

FASTER THAN PEERS

RISK TOLERANT 19%

BOOST ABOVE REVENUE

TARGETS

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Wouldn’t it be great if we could …

But we don’t because…

So we should …

Constructively

disagree during

meetings?

Inspire our team’s latest

curiosity?

Our “meeting

hygiene” isn’t

very good

Non-job related training is

stigmatized

Bring MOJO to

meetings

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Behavior

Enabler

Artifact

Nudge

P

Practical

Connected

to existing

routines

U

Unique

Fun, engaging,

social, captured in

stories

S

Simple

Easy to

adopt and

remember

R

Reinforced

Supported by

physical &

digital reminders

O

Organizationally consistent

Linked to

processes,

systems & values

T

Trackable

Readily

measured,

adjusted & scaled

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Culture Wall(SWA Group)

Customer Wall(MetLife)

Future Press Release(Amazon.com)

Lost Gloves(OXO)

Solve For The Customer (SFTC)

(HubSpot)

W.I.T.C.H(Singtel)

Aliway(Alibaba Group)

Culture App(L’Oreal)

Innovation Jam(IBM)

Yes, And…(Nordstrom)

Lunch Roulette(Boehringer Ingelheim)

Dare to Try(Tata)

Discipline Based Testing Guidelines

(Malwarebytes)

Effective Post-Mortems

(Pixar)

Experiment Shepherds

(Twitter)

Failwall(Spotify)

Pre-Mortems(Atlassian)

Andon Cable(Toyota)

Great Game of Business

(Tasty Catering)

Freedom Policy(Netflix)

Just Go With It(Innocent)

Kickbox(Adobe)

Live From Day 1(Airbnb)

Innovation Book & Awards

(BNP Paribas)

Internal Ideas Stock Market

(Rite-Solutions)

Polish Week & Grease Week

(Asana)

Stumping Google Search

(Qualcomm)

Man On The Moon(Danfoss)

CUSTOMER-OBSESSED

COLLABORATIVE

ADEPT IN AMBIGUITY

EMPOWERED

CURIOUS

Reverse Mentoring(Nestle)

Thou Shall Not Kill An Idea

(3M)

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INNOGANDA

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Ideas Create ways to process them

Answers Define problems worth solving

Experiments Build and stock your labs

Big impact

Risk taking

Dedicate time and resources

If you want … Make sure you …

Tolerate commercial failure

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A culture of

innovation is one in

which the behaviors

that drive

innovation success

come naturally

Jan 23: Myth: A culture of innovation resides in artifacts

See

Do

Believe

Hack

habits

with

BEANs

Connect the dots

to avoid

innoganda

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Questions?

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Culture of Innovation: Myths and Realities

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