curative | create, connect, change

CREATE, CONNECT, CHANGE

Prepared with care for Converge

4 May 2012

Eddy Helm + Jade Tang

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Workshop overview:• WhatisBrand?• WhatisSocialMedia?• CommunicatingyourBrandviaSocialMedia• Feedbackdiscussion&questions

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

CreativeMornings Introduction to case-study exemplar

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is brand?Not just a logo

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is brand?Visual language

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is brand?Culture

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is brand?Tone of voice

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is brand?Audience/Community

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Why?“People don’t buy what you do, they buy why you do it”

Simon Sinek

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

What is Social Media?

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Marketing Fruit Not as sweet as you think.

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:to your Community

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Facebook

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Twitter

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Eventbrite (event registrations)

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Tumblr (blog)

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Vimeo (videos)

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Flickr (photos)

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via Mailchimp (e-newsletter)

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Communicating your brand:via your Website

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

Why?

Tina Roth Eisenberg Founder

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

‘ Feedback & Questions ’

[DISCUSSION]

Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

THANK YOU

Prepared with care eddy@curative.co.nz jade@curative.co.nz

Converge 2012 Workshop