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WHAT IS SOCIAL DESIGN?
Prepared with care for Whitecliffe College: Graphic Design
16 May 2012
Jade Tang
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Presentation overview:• WhatisSocialDesign?• Whyshouldyoucare,asaDesigner?• Casestudyexamples• WhoisbehindthisDesignrevolution?• Howcanyougetinvolved?• AnyQuestions?
www.curative.co.nzPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012
Who’s in the room?
Eddy HelmPlanner, Believer, Doer.
Jade TangDesigner, Dreamer, Doer.
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Good Design
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Design for Good
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Design for Social Good
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
What is Social Design?[DISCUSS]
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
What is Social Design?
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
What is Social Design?
Socialdesignhasmanydefinitionsandthetermisputtoverydifferentusesacrosstheglobe.
1)Somedefinitionsexistwithinthedesignworldandreferstodesigninitstraditionalsense,meaningtheshapingofproductsandservices.2)Otherdefinitionsrefertosocialdesignasthecreationofsocialreality;designofthesocialworld.
–http://en.wikipedia.org/wiki/Social_design
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Why should you care, as a Designer?
[DISCUSS]
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Why should you care?
Ask yourself:
• Doesitcontributevisuallytotheworldinwhichwelive?• Isthemessagetotallyconcernedwiththeproductorserviceoffered?• Istheproductorserviceentirelybeneficial,orcoulditbeharmful?• Isthedesignefficientinit’suseofmaterials?• Weretheproducerstreatedfairly?
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Why should you care? “ Designers have to make their own choices as to how best to contribute to our shared culture.
All graphic design is by its nature social, so it is a matter of which kinds of social engagements are most desirable to you. ” – Sheila Levrant de Bretteville
Professor and Director of Studiesin Graphic Design at Yale University, USA.
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Case study examples[SITBACK&RELAX]
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
The Girl Effect: Case-study example
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ONE: Case-study example
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The ONE Campaign: ONEbyONE22 Oct 2006
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The ONE Campaign: The F Word: Famine is the Real Obscenity (International)3 Oct 2011
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The ONE Campaign: Voices: Thank you20 Aug 2008
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
More international examples:
• CharityWater http://www.charitywater.org/
• ItGetsBetter http://www.itgetsbetter.org/
• JoinRed http://www.joinred.com/
• Unicef+Dulux http://www.ownacolour.com/
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Curative experience: Key-Learnings
• Timelines:Short/Long• Budgets:Little/None• Resourcestretched• Onepiecetothepuzzle• Creative• Collaboration
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Who is behind this Design revolution?
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Books / Publications• DesignRevolution
Emily Pilloton, Project H Design
• Howtobeagraphicdesignerwithout losingyoursoul Adrian Shaughnessy
• Good:Anintroductiontoethicsin graphicdesign Lucienne Roberts
• Human-CentredDesignToolkit IDEO
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Agency / Studios• IDEO
http://ideo.com/ http://ideo.org/ http://hcdconnect.org/
• GoodCorp http://goodcorps.com/ http://good.is/
• FrogDesign http://frogdesign.com// http://designmind.frogdesign.com/
• PipelineProjects http://www.goodfornothing.co/
• ThinkPublic http://thinkpublic.com/
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Other: Networks, Competitions, Projects, Exhibitions, Events, Other...
• Design21 http://www.design21sdn.com/
• AIGACause/Affect http://cause-affect.org/
• JessicaHische:52x52 http://52x52.org/
• Designforother90% http://www.designother90.org/
• TheFeast http://feastongood.com/
• Common http://www.common.is/
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
How can you get involved?
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Get involved: yMedia
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Get involved: Curative
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Get involved: CreativeMornings
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Get involved: The FEAST
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
Any Questions?[DISCUSSION]
Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
THANK YOU
Prepared with care jade@curative.co.nz
@Curative_NZ
Whitecliffe College Graphic Design
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