customellow brand profile

2009fw,------------------

HistoryProfile

Market PositionAD Campaign

CollectionsSpaceCulture

Press & MediaCelebrities

Global Project------------------

2013ss

The History of Customellow

Customellow is a brand that launched its first collection in 2009, to create gentlemen’s clothing that

transcends time periods by reinterpreting men’s fashion through our unique perspective and our

contemporary spirit to communicate with men of our own era.

Customellow has released a total of 8 collections,

appealing to men who value their taste for understated but significant, subtle yet impressive

outfits.

The collections are based on classic items that anyone can wear, but presents the wearer with a new style

with a youthful sensibility that is anything but banal.

The Profile of Customellow

NAMECustom + Mellow = CUSTOMELLOW

DNAYoung contemporary gentlemen who admire

classic styles with a youthful sensibility.TARGET

A new generation of people defined by the sensibility of theirminds rather than by age, gender or profession.

Customellow in Market

Now Customellow is one of most successful men’s Wear brand in Korea.

customellow’s Total sales was over 38 million USD in 2012 with 62 Stores, andEstimated around 51million USD in 2013

With 70 stores.

And we are planning to launch Women’s Line as well in 2014 SS

With many trendy settersExpectations.

U n i f o r m s II2011 autumn & winter

AD Campaign (11fw~13ss)

R i n g r i n g B r o t h e r s2012 spring & summer

Z o o l o g i s t B e r g m a n2012 autumn & winter

T i m e T r a v e l l e r2013 spring & summer

13ss Collections

The Space of CustomellowThe brand offers a spatial design reflecting its philosophy that the venue should function not

merely as aplace to sell clothing, but also serve as an enriching hybrid cultural space for its visitors.

‘H’ store in Hongdae

The Space of Customellow‘H’ store in Busan

The Space of Customellow‘H’ store in square 1

Press & Media

GQ UK GQ USA - Tommy Ton's Street Style

Celebrities

10AW with Nich-khun 11AW with Yoo seung-ho

12AW with Song jung-ki

Global project12AW PARIS CAPSULE SHOW 13SS PARIS CAPSULE SHOW

13SS ITALY PITTI UOMO12AW LONDON BUYER PRESENTATION

StockistS

TO ENGLAND MY WARDROBE

TO CANADA SIMONS

TO SWISS LOWENZAHN

TO HONGKONG HARVEY NICHOLS

TO RUSSIA MOOD SWINGS

TO GERMAN HIRMER

TO SHANGHAI LORI

TO USA 12345

StockistS