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CUSTOMER ADOPTIONJustin King | eCommerceandB2B.com
They don't know about it
They don't trust it
Inconsistent
They don't understand it
They won't use it
Design Matters
Marketing Matters
Usability Matters
1 23 4
Build an email list
Sequencing
Keep list warm
Drive adoption
Build loyalty
Consistent messaging to “growing” audience
Cross-sell and up-sell
Design Matters
Marketing Matters
Usability Matters
TRUST
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