customer retention shouldn’t be a dirty word

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Customer Retention Shouldn’t Be A Dirty Word

Ken Schwartz

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Rules1.Segmentation

2.Frequency

3.Relevance

4.Maintenance= Right Consumer at Right Time With Right Offer

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

SegmentationSegmentation

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Who is Your Customer?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Married?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Kids?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Occupation?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Hunter?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Fishing, Boating, RV?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Financial Ability?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

ExampleFrom: Your Local Dealership

To: Bob, DMS Customer

Re: Why Hunters Need Extra Care Maintaining Their Vehicle

Dear Bob,

Hunting season is fast approaching, and we here at Your Local Dealership want to help you get prepared. As avid outdoorsmen ourselves, we understand that safety comes first. One overlooked item is maintaining your transmission. This article in Field & Stream explains why: http://www.fieldandstream.com/articles/hunting/2009/10/simple-guide-maintaining-and-upgrading-truck-transmissions.

While you are preparing for this season’s successful hunting trips, please don’t forget that Your Local Dealership is your one stop shop for roof racks, cargo baskets, rubber mats, snorkel exhaust, and more!

Your Local Dealership wish you a safe and successful hunting season!

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

SegmentationFrequency

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Getting the Open

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Tick, Tick, Tick

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Annoying?

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Keeping Content Fresh

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Relevance

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Tracking

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Likely to Purchase

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Rules of EngagementIssue Rule

How often do I send the Email to an in market consumer?

Twice a month

What should the creative look like?

Cars, Price, minimum content. Big buttons driving to inventory

What should the subject line say? <City><Dealer Name><Event>

What cars should I market? Consult enhanced data

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Creative Development

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Subject Line

Delray Beach Ed Morse Cadillac Sales Event

* Limit subject lines to 40 characters or less

Maintenance

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

Putting it All Together

Contact Info

Full Name:

Company:

Job Title :

Email:

Ken Schwartz

InMarketSolution

President

ken@inmarketsolution.com