cutting through the clutter: how to effectively put together a social media campaign for your brand!

CUTTING THROUGH THE CLUTTERHow To Effectively Put Together a Social Media Campaign for Your Brand!

Presented by: Hatel Bhakta, Partner, Creative Intellects

Stephanie Selesnick, President, International Trade Information, Inc.Mitesh Solanki, Partner, Creative Intellects

Session Outline

Social Media 101Creating a Social Media PresenceMeasuring your Investment (ROI)Summary and Q&A

Social Media 101

• Another tool in the tool belt of sales, communication, PR, market research

The Social Media Paradigm:

• Customers and prospects determine the method of communication.

• Push communication is bad, Pull is good.• Where are you driving people to? – Company Website– Retail outlets– Other places

The Big Social Media Secrets

1. Your audience dictates where and how you interact with them2. Engagement is king, Content is queen3. Lurk first, Strategize second, Execute third4. Never post the same exact message on all channels!

The Big 5• Where do your customers and prospective

customers hang out – and where are they open to your message?– Facebook (b2c)– LinkedIn (b2b)– Pinterest (b2b, b2c, c2c)– Twitter (b2b, b2c, c2c)– YouTube (b2b, b2c, c2c)

Summary

• Social Media is not scary• Social Media is a necessity for branding • Social Media helps you understand competition• Social Media requires a strategy• Social Media results are measurable

Q&AFor more information, contact:• Creative Intellects: – Hatel Bhakta: hatelb@creativeintellects.com – Mitesh Solanki: miteshs@creativeintellects.com– Tel: 310.846.8587

• International Trade Information, Inc.:– Stephanie Selesnick: Stephanie@intltradeinfo.com– Tel: 818.591.2255