cw13 the rising stack-how & why open stack is changing it by mark collier-openstack
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1
The Rising Stack
How & Why OpenStack is Changing IT
Mark Collier
COO, OpenStack Foundation
@sparkycollier on twitter
3
What is OpenStack?
4
5
Code
6
OpenStack Cloud Platform
Code available under Apache 2.0 license. Design tenets
– scale & elasticity, share nothing & distribute everything
7
OpenStack Capabilities
ComputeProvision and manage large pools of on-demand computing resources
Object Storage Petabytes of reliable storage on standard gear
Block StorageVolumes on commodity storage gear, and drivers for more advanced systems like NetApp, Solidfire, and Nexenta
NetworkingSoftware defined networking automation with pluggable backends
DashboardSelf-service, role-based web interface for users and administrators
Shared
ServicesMulti-tenant authentication system that ties to existing stores (e.g. LDAP) and Image Service
8
Open Development Process
Time-Based Release Cycle
New software release every six months, with interim milestones
Design Summits twice a year
Immediately following software release to plan next version
Sessions led by developers and Project Technical Leads
Broad Contributions
More than 800 developers from over 50 companies wordlwide
Elected Leadership
Developers elect their own Project Technical Leaders
9
Global Community
10
Community Size & Growth Q4 2012
10
EC
OS
YS
TE
M S
IZE
(Me
mb
ers
+ S
po
nso
rs +
Su
pp
ort
ers
)
CUMULATIVE
CONTRIBUTORS
AVERAGE MONTHLY
CONTRIBUTORS
PATCHES
MERGED
739 175 2,664(updated methodology)
148Companies
Members: 22 Total (4 New)
Sponsors: 22 Total (6 New)
Supporters: 104 Total (4 New)
TOP 10 Countries
1) United States
2) China
3) India
4) Great Britain
5) Australia
6,9676) France
7) Russia
8) Canada
9) Ireland
10) GermanyIND
IVID
UA
L M
EM
BE
RS
11
Community Size & Growth Q1 2013
11
EC
OS
YS
TE
M S
IZE
(Me
mb
ers
+ S
po
nso
rs +
Su
pp
ort
ers
)
CUMULATIVE
CONTRIBUTORS
AVERAGE MONTHLY
CONTRIBUTORS
PATCHES
MERGED
815 252 3,357
189Companies
Members: 22 Total
Sponsors: 34 Total (10 New)
Supporters: 139 Total (35 New)
TOP 10 Countries
1) United States
2) China
3) India
4) Great Britain
5) Australia
9,0166) France
7) Russia
8) Canada
9) Ireland
10) GermanyIND
IVID
UA
L M
EM
BE
RS
+44%
+27% +29%
+10% +26%
12
14 New Supporters for OpenStack- Q4 2013
12 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc.
13
47 New Sponsors & Supporters in Q1 !
13 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc.
New Supporters:Corelynx Inc
TCPWave
NetCitadel Inc.
GameWave
VMTurbo
Alter Way
TEONITE
Sirius Corporation
Linagora
Greenet Information Technology
Infocular E-Technologies Pvt. Ltd.
Radware Ltd.
PLUMgrid
Bloombase, Inc.
Radware, Inc.
Amahi
CIeNET Technologies
Ozgur Yazilim AS
ALYSEO
Stratus Technologies
Iron.io
Nimbis Services, Inc
Sohonet
Whipcloud LLC
Minds.org, Inc.
TATA CONSULTANCY SERVICES LIMITED
Cloud175
Dungeon Innovations
Embotics Corporation
Inktank
NodePrime, Inc.
PC/OpenSystems LLC
RedeHost
Dualtec Cloud Builders
HEDERA TECHNOLOGY
Aegis Foundation
14
Awareness & Education Q4 2012
WEBSITE TRAFFIC
TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS
17,391 51
296,212New Visitors to Website: 44%
Percent non-US: 68%
Unique Visitors
14,633 6,808New Followers: 1,344 51% non-US Subscribers
YouTube Channel
Minutes Watched: 149,677 40 Companies
Non-US Traffic1) China 8.9%
2) India 5.8%
3) France 4.2%
4) UK 4.1%
5) Germany 3.7%
15
Awareness & Education Q1 2013
WEBSITE TRAFFIC
TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS
28,950 142
595,515New Visitors to Website: 44%
Percent non-US: 68%
Unique Visitors
17,705 8,805New Followers: 3,072 53% non-US Subscribers (+2%)
YouTube Channel
Minutes Watched: 261,33663 Companies
Non-US Traffic1) China 7.6%
2) India 6.7%
3) France 4.4%
4) UK 4.1%
5) Germany 3.7%
+29%+21% +67%
+75%
+101%
+178%
+58%
16
17
18
Growing User Community
19
MercadoLibre, Inc. Uses OpenStack
8th Largest eCommerce site in the world
Using OpenStack to power 1,000 node internal
private cloud and production web properties
Internal team manages deployment and
operations, using OpenStack Compute,
Storage & Networking with Ubuntu and Chef
Headquartered in Buenos Aires, Argentina
"Our main goal was to achieve a new
level of agility and flexibility, and
demonstrate that we could remove the
manual work associated with deploying
new resources. We achieved this."
20
PayPal Uses OpenStack
Processed more than $26,000 in mobile
payments every minute in 2012
OpenStack runs thousands of VMs to
support their self-service developer
model
Internal team manages deployment and
operations, using OpenStack
Compute, Storage & Shared Services
“We needed agility without
sacrificing availability. By
leveraging the collective
innovation of the OpenStack
community, we can develop
and grow our private cloud
much quicker without having to
reinvent anything.”
Saran Mandair, senior director of PayPal infrastructure
engineering
21
IBS DataFort Uses OpenStack in Russia
8,000 Employees, provide IT support
for over 120 Russian and overseas
companies.
Operate 3 datacenters with 5000+
Servers
Working with CloudScaling to deploy
private and public OpenStack Clouds
this year
“We want our customers to
have freedom of choice. We
do believe that OpenStack is
bringing that dimension.
Russia has a long, long history
of being dominated by one
party – freedom of choice is
important from a historical
perspective, similar trend that
you observe everywhere.”
Michal Cupa, President of IBS DataFort
22
CloudUP uses OpenStack in Italy
First Italian Service Provider to offer pay-
as-you-go Cloud
Evaluated vs. Vmware, Open Nebula, and
and Ecualyptus.
Liked project’s modular architecture
approach and the constantly
evolving tool set that allows for
integration into other service
providers’ infrastructures
“"After several years in this field,
today we truly believe that
OpenStack is the Linux of cloud
computing.”
Mariano Cunietti, CTO at Enter/Cloudup
23
Intel uses OpenStack Globally
Intel IT supports more than 75,000
servers in 69 data centers
And more than 91,000 employees who
connect to Intel resources through
more than 138,000 mobile devices.
“OpenStack has dramatically
reduced the amount of time it
takes to provision services
and automatically resolve
resource issues. We can now
deploy a VM in just five to 10
minutes, provide faster self
services to our customers,
and offer a more reliable
infrastructure with rolling
updates that will keep our
infrastructure current without
burdening our staff.”
Das Kamhout, Intel Principal Engineer and Cloud Lead
24
Bloomberg, Comcast, Best Buy all use
Openstack to power their businesses
Watch their presentations: http://www.openstack.org/summit/portland-2013/session-videos/
Bloomberg
Comcast
Best Buy
25
User Survey Results
26
Global Interest
27
OpenStack Operations Guide
Writers from all over
the world came to
Austin, Texas.
To write a whole book.
In just 5 days.
http://bit.ly/guidevideo
28
OpenStack Operations Guide – they did it!
230+ Pages in only 5 days.
Written by experienced OpenStack
operators.
In less than a week of publication, the
book had been downloaded over 2000
times… now over 5000 downloads!
29
Downloaded from 80 different countries
30
And 700+ Different Cities
31
Who’s behind OpenStack?
32
The OpenStack Foundation
• Protecting, Empowering, and Promoting OpenStack software
and the community around it, including users, developers and
the entire ecosystem.
• Over 8000 Individual Members, up from 5600 at launch
• The leading Global IT companies as Gold & Platinum Members
• Board of Directors that sets strategic direction
• Project Technical Leads and a Technical Committee that are
elected from among the contributors
• User Committee to ensure the users voices are heard
33
Foundation Approach
Provide a permanent legal home for OpenStack, with broad
industry support and the resources to support OpenStack’s
success
While preserving what’s working – a.k.a. the “OpenStack Way”
• Technical people making technical decisions based on merit
• Dedicated resources building the community and ecosystem
• A strong ecosystem of companies making money
• Encouraging and rewarding contribution in all forms
34The numbers above are from 2012 and have grown since then
35
36
Gold & Platinum Founding Members
37
Newest Gold Members
38
Sponsors
39
Other Supporting Organizations
40
How much interest is there?
41
Summit Growth
Expecting 4000+ at the next Summit
Hong Kong Nov 5-8th: Openstack.org/summit
42
IT Interest: Over 1M visitors/year to OpenStack.org
43
IT User Interest: Google Trends
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
44
IT User Interest: Youtube channel (through March)
OpenStack.org/OpenStackFoundation – Only 5 months old
45
IT User Interest: Youtube channel (through May)
OpenStack.org/OpenStackFoundation – Only 7 months old
46
Media Interest
Number of Stories 2012
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
47
Media InterestPress Mentions per TrendKite
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
48
Developer Interest & Commitment to Platform
http://www.ohloh.net/p/compare?project_0=OpenStack&project_1=Apache+CloudStack&project_2=Eucalyptus
49
Developer Interest & Commitment to Platform
http://www.ohloh.net/p/compare?project_0=CloudStack&project_1=OpenStack&project_2=Apache+CloudStack
More than Doubled # of Developers from Essex to Grizzly!
50
Developer interest translates into rapid innovation
From 10k lines of code to 800K in less than 3 years
51
Quotes
“If there isn’t an OpenStack cloud
you fancy, wait a second, there’s
more – a lot more – in the pipeline.”
– GigaOm
New OpenStack Clouds Mean
Something For Everyone
“OpenStack appears to be a more
advanced or more modern open
source project than some of its
predecessors because it's a highly
coordinated effort.”– Charlie Babcock
Information Week
OpenStack Fights Cloud Lock-In Worries
"We are currently
considering a move from
Amazon to Rackspace
purely because of
OpenStack. It's that
important.”
Andrew Cunningham
12/28/12
“#openstack continues to
power ahead with Nova
in the top 10 github
projects in 2012 for
number of unique
contributors:
https://t.co/bN3Yh4hY”
@pixelbeat
12/20/12
“This is the most
awesome community in
action in open source
today.”
Mark Shuttleworth
@OpenStack #openstack
@techjournalist
10/16/12
“Almost no vendor
briefing within the last
month without a
discussion regarding
how OpenStack fits into
the product strategy.
Exciting times.”
@torstenvolk
11/9/12
52
Quotes
“I think the trend here is that
OpenStack has won the race to
become the standard, and it has done it
rapidly,” Winblad said. “We’ve made
some investments around the software-
defined data center, and OpenStack is
a key component. It is the OS for the
cloud.”– Ann Winblad, Hummer Winblad Ventures
IBM Makes a Big Bet on OpenStack in the Cloud, AllThingsD
Why are they interested?
54
Not creating…
…just software
…just a community
…a vendor consortium
…hundreds of moderately successful businesses
55
Creating a platform ecosystem in the cloud
‣ This is different than other cloud software
‣ Ultimately creates the most value for everyone involved
Platform Ecosystems: How do they work?
57
Platform Ecosystems – The Three Forces
INNOVATIVE
ECOSYSTEMGLOBAL USER
FOOTPRINT
TECHNOLOGY
PLATFORM
58
Platform Ecosystems – The Three ForcesTechnology Platform
‣ General purpose technology
‣ Extensible system with room for innovation on top, underneath and around the technology platform
‣ Continuous innovation based on user needs
59
Platform Ecosystems – The Three ForcesGlobal User Footprint
‣ Massive addressable market
‣ Users who want more than the functionality of the base platform—infinitely more
60
Platform Ecosystems – The Three ForcesInnovative Ecosystem
‣ Additional capabilities available from many sources
‣ Huge opportunity for competitive businesses
61
Apple
700,000+ apps
106 carriers400,000,000 devices
113 countries
iOS
62
Android
700,000+ apps
95 carriers
44 device makers
500,000,000 devices
104 countries
Android
63
9,000,000 apps1,000,000,000+ users
82% non-US & Canada
Developer Platform
64
Microsoft
4,000,000+ apps 330,000,000 in 2011
Windows
65
OpenStack
Tools
Services
Software
Private clouds
Public clouds
OpenStack
software
66
Why is this important?
Greatest value is in the intersection where the 3 forces meet‣ Platforms need users & apps/tools to be relevant
‣ Tool ecosystems need widely adopted, innovative platforms
‣ Users need platforms with app/tool support & innovation
The biggest each force is, the more value created‣ Mass creates gravity, gravity pulls in more users, more tools/apps,
more developers and the cycle continues
‣ If you ignore any one force, the model collapses
The more each force is concentrated toward the core, the stronger the pull for the other forces‣ The overlap creates greater mass and focus for users and
tools/apps
‣ All three groups need each other to survive in the long run
67
Platform ecosystems develop
around massive markets
68
Platform Ecosystems – MarketsUser Footprint
Apple iOS, Android
‣ Every smartphone on earth
‣ Every human on the internet
Microsoft
‣ Every PC manufactured
69
Platform Ecosystems – MarketsUser Footprint
OpenStack’s Opportunity – Nothing short of changing IT
‣ Every datacenter
‣ Every server
‣ Every network device
‣ Every storage system
70
Platform Ecosystems – MarketsUser Footprint
OpenStack’s Opportunity – Nothing short of changing IT
‣ Every datacenter
‣ Every server
‣ Every network device
‣ Every storage system
‣ Every silly cat photo
71
Platform Ecosystems – MarketsUser Footprint
Apple iOS, Android
‣ Every smartphone on earth
‣ ~90% market share
‣ Every human on the internet
‣ ~42% market share
Microsoft
‣ Every PC manufactured
‣ ~92% market share. Still.
72
Platform ecosystems develop
around massive markets, but
have few winners
73
http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8
155
0%
10%
20%
30%
40%
50%
60%
70%
80%
Android iOS Other
Global Marketshare (Q4 2012)
74
What if OpenStack can reach
25%, 50%, 75% of the
Datacenter?
75
There is a platform war building
around the cloud
76
Amazon is the early leader
Tools
Services
Software
Hundreds of thousands
of customers
Global footprint
AWS services
Tools
Services
Software
Private clouds
Public clouds
OpenStack software
77
But the OpenStack footprint is spreadingGlobal Footprint
Stat AWS
2012
OpenStack
2012
Continents 5 2
Countries 6 6
Cities 9 10
Availability
Zones
18 12
Provider
Choices
1 8
78
2014 OpportunityGlobal Footprint
Stat` AWS
2012
OS
2012
OS
2014
Continents 5 2 6
Countries 6 6 30
Cities 9 10 40
Availability
Zones
18 12 100
Provider
Choices
1 8 50
79
Plus Private DeploymentsGlobal Footprint
80
OpenStack: How & Why it’s The Rising Stack
Open platform
‣ Community driven innovation
‣ Technology accessible in many ways: hourly, appliance, distribution, DIY
Empowered users and developers
‣ Deeper engagement from our users and developers
‣ Users like having more control their destiny
Broad, global support from companies
‣ Not driven by a single company; no single source
‣ Creates additional work, but also addition power and opportunity
‣ Aggregate investment is huge
An Invitation
82
Say No to Vendor
Lock-in
83
Say Yes to Freedom
84
openstack.org/jobs
85
OpenStack.org/Join
the revolution
The Rising Stack
How & Why OpenStack is Changing IT
Mark Collier
COO, OpenStack Foundation
@sparkycollier on twitter
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