cymax stores - one stop furniture solution
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CBJ
CYMAX.COM
CYMAX.COM“Canada’s Online Source for
Home and Office Furnishings”2
SERVICES
CYMAX.COM“Canada’s Online Source for
Home and Office Furnishings”
SERVICES » Cymax.com4
The widespread acceptance of internet shopping has contributed to rapid industry growth in the online furniture sales market over the past decade. Canadians are gravitating towards the online space to search for and purchase furniture. Lower product prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales.
MANY BRICKS-AND-MORTAR FURNITURE
retailers with online operations have a vast
network of retail outlets, which they typically use
as a warehouse facility to dispatch online orders.
Meanwhile, the “pure-play” operators are enjoy-
ing great success as they tend to manage out of
an office with an adjoining warehouse to store
the large amount of furniture they distribute
across the country.
Cymax.com is a company that works exclu-
sively in a single product industry when it comes
to the online furniture space. Headquartered
in Vancouver, British Columbia, Canada, Cymax
focuses on home and office furniture. The
company has grown considerably to be the
largest online furniture retailer in Canada and
third largest in the United States. With
5FEBRUARY 2015 « The Canadian Business Journal
SERVICES » Cymax.com6
7FEBRUARY 2015 « The Canadian Business Journal
reported sales exceeding $100 million to date,
Cymax has reached high ranks in the e-tail world.
Founded in 2004 by CEO Arash Fasihi,
Cymax started out with primarily selling televi-
sion stands and entertainment furniture. Inspired
by his wife when looking to purchase a television
stand not available in Canada, they found a stand
sold by a company in the US but wouldn’t ship to
Canada. Instead, they had to go through the dis-
tributor to purchase it. That’s with the light bulb
turned on for Arash Fasihi to start a website and
make this product available in Canada.
The business launched its first website
Audio-Video-Furniture.com in 2004, specializing
in TV stands. “Our business started to grow from
then as we expanded the product line and the
partenrships that we have with the vendors we
continue to work with today” says Fasihi.
The company eventually grew to sell products
on 115 niche websites and eventually began to
consolidate products onto fewer websites. “We’re
constantly upgrading our systems, procedures
and marketing strategies to compete and further
our investment and revenue’ says Fasihi. Today,
Cymax operates fewer than three microsites and
focuses on selling home and office furniture
through their flagship website, cymax.com.
The Cymax team consists of 120 members
that consistently collaborate together to adapt to
the constant changes in the industry. “We work
towards meeting our goals with the priorities of
the company and corporate initiatives in mind.
We track everything, as our team is very analyti-
cal and knows our business well’ says Fasihi.
The Cymax GuaranteeResponding to consumer trends, in 2014 Cymax
launched initiatives for an improved experience
for mobile and tablet users. They realize that
their customers are both tech-savvy and pressed
for time. Improving navigation, speed and con-
nectivity ensures that their customers can access
the information they want and make a pur-
chase anywhere at any time. Cymax has created
a simple shopping solution. Their proprietary
e-commerce technology allows customers to
see thousands of options for their home quickly
and easily.
Cymax strives for definitive customer satis-
faction. They are passionate about creating an
optimal experience for their customers. “Each
SERVICES » Cymax.com8
9FEBRUARY 2015 « The Canadian Business Journal
“Each customer is an invaluable ingredient to our success.”
– Arash Fasihi, Cymax CEO
SERVICES » Cymax.com10
11FEBRUARY 2015 « The Canadian Business Journal
customer is an invaluable ingredient to our suc-
cess” says Fasihi. “We offer a fully-trained team
of Customer Service professionals to aid you
with your purchase and strive to ensure that your
order is met with your satisfaction.”
Cymax stands behind the quality of their
products. With over 75,000 furniture SKUs avail-
able, there is bound to be a perfect fit at Cymax
for every taste and budget. They carry only
brand-new merchandise from the top-rated fur-
niture brands in the world. All of the brands that
they sell offer a manufacturer’s warranty.
Cymax strives to provide an online shop-
ping experience that is both easy to use and
risk-free and have become the most trusted
destination on the web for discount furniture and
home décor items. Their mission is to provide
their customers with an excellent selection of
furniture at competitive prices. “The target is
to surpass over $170 million for 2015. “We are
expanding our office and will be adding 60 more
people to our team. We will also add a further
185,000 SKU’s of product so by the end of 2016,
Cymax will carry 250,000 products in the home
furnishing category” says Fasihi.
What started as a small niche website that
specialized in audio video furniture has grown
into an internationally recognized brand. Cymax
has built a solid reputation in their commitment
to their customers that has only strengthened
over the years and continues to create more
happy customers in the process. CBJ
www.cymax.com
AS SEEN IN THE FEBRUARY 2015 ISSUE OF THE CANADIAN BUSINESS JOURNAL
WWW.CBJ.CA
GEORGE MEDIANETWORK
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