d. edmunds home furnishings firstname lastname | lastname@democratandchronicle.com | 08.26.2013

D. Edmunds Home Furnishings

Firstname Lastname | lastname@democratandchronicle.com | 08.26.2013

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The Challenge

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Just 10 years ago…

FACEBOOK was nonexistent,

TWITTER was a sound from outside the window,

THE CLOUD was something floating in the sky,

4G was a parking space,

LINKEDIN was a prison,

and SKYPE was a typo.

(Thomas Friedman)

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The Old Consumer Journey

Awareness Interest Desire Action

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Today’s Multi-channel Journey

Source: Google ZMOT

Awareness

TV, Radio, Outdoor

Social

Point of Purchase

Print

Online

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“The marketing communications landscape is like a puzzle — I spend each day trying to achieve our goals and maximize our budget while trying to incorporate all the various options.”

– Furniture Store Owner

Gannett 2013 market research study

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Over-the-air Radio

Digital Billboards

Cinema

Satellite

TV

Online Videos

Viral Video

Online Radio

Sponsorship

Mobile

Apps

Direct

Mail

Mobile PhoneAdvertising

Public Relations

Online Banners

Email Marketing

Posters

Microblogging

More Puzzle Pieces Than Ever

Social Network Profiles

Print

Microsites

Search

Ads

In-game Advertising

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The challenge

Gannett 2013 market research study

– Furniture Store Owner

“Ultimately we are all challenged by trying to get the media mix right—and what is ‘right’ now might not work or be ‘right’ even six months from now.”

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The Solution

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Media/Marketing

Integration

Over-the-air Radio

Digital Billboards

SearchMicrosites

Cinema

Satellite

TV

In-game

Advertising

Video

Online Radio

Sponsorship

Mobile

Apps

Direct

Mail

Mobile Phone

Online Banners

Email

Marketing

Posters

Micro

blogging

As both a media and marketing services provider, we have a unique perspective. We know how all “the pieces” fit together to drive results.

Social Networks

Public Relations

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Our Unique Advantages

Integrated Marketing Expertise

Marketing “Toolbox”

EngagedAudiences

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Valued Content

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Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences.com Edition

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Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences Print Edition

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Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences

Mobile Edition

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Lots of properties, lots of audiences — but that’s only the beginning…

Engaged

Audiences

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Tools & Services

Search Engine Optimization

Pay-Per-Click

Mobile Advertising

Email Marketing

Social Publishing

Web Development

Retargeting

Maps/Reputation Management

Video

Loyalty Card App

Display Advertising (print and web editions)

Sophisticated Ways to Reach Audiences

Marketing “Toolbox”

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Unparallel Access to Research

Research

Data

Marketing “Toolbox”

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Engaged

Audiences

Engaged consumers -- and the means to reach them.

But we are still not done. It requires the know how to combine them in ways that drive customers to act.

Marketing “Toolbox”

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Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary Research

Program Strategy (The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

ContinuousImprovement

Measurement

Analysis / Implications

Refinement

Integrated Marketing Expertise

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Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary Research

Program Strategy (The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

ContinuousImprovement

Measurement

Analysis / Implications

Refinement

Integrated Marketing Expertise

22

Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary Research

Program Strategy (The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

ContinuousImprovement

Measurement

Analysis / Implications

Refinement

Integrated Marketing Expertise

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Bringing It All Together

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We've re-imagined what a local media company can be to help you solve the puzzle and grow your business.

Engaged

Audiences

Integrated Marketing Expertise

Marketing “Toolbox”+ + = ROI

Democrat and Chronicle Media Group

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– Name of Person or Company

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Testimonial

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– Name of Person or Company

“Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here.”

Testimonial

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Now Let’s Talk About You