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Post on 22-Dec-2014
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AN ENEMY OR A FRIEND TO A COMPANY?
INDEX
1) Introduction about Facebook2) Consumer’s place in the network3) Social Media in Poland, Latvia and Finland4) Conclusions
INTRODUCTION
• http://www.youtube.com/watch?v=53Ijb4lnhTg
CONSUMER’S PLACE
CONSUMER IN
NETWORK
uses the new technologies
relies on other user's
opinion
buys more online than
offline
shares the opinion
about the goods and
services
feels better in online
world
creates the message, not only recieves
it
creates the contact network
SOCIAL MEDIA IN POLISH BUSINESS
Polish population Polish companies
USERS OF FACEBOOK
Polish population Polish companies
The most popular social media among Polish
companies
Media in which companies are planning to be present
Increase Decrease
INVESTMENT PLANS
EU, SWITZERLAND
POLAND
15,3 bilion
150-200 mln
PROFITS
SOCIAL MEDIA IN LATVIAN BUSINESS
• 32% of population uses draugiem.lv• 20% of population uses Facebook
LATVIAN BUSINESS IN FACEBOOK
No information
Still groping in social networks
Future consumer
in Finland
• 45 % of population using actively
Companies are present:• 92 % to give information• 81 % to build brand• 71 % to manage customer relationships
• maintain time 4,1 hours per week
Finnish Public Companies in Social Media
84 % 73% 58%
CONCLUSION
• The number of companies on Facebook is growing
• FB is more popular in Poland and Finland than in Latvia
• More pros than cons of having FB page
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