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Page 1 of 32 Grant Agreement number: 731873
D6.1 Dissemination Plan
D6.1 Dissemination Plan
Ethical and Societal Implications of Data Sciences
This project has received funding from the European Union’s Horizon 2020 research and innovation
programme under grant agreement No 731873
Page 2 of 32 Grant Agreement number: 731873
D6.1 Dissemination Plan
Page 3 of 32 Grant Agreement number: 731873
D6.1 Dissemination Plan
Executive Summary
This document provides the dissemination and engagement plans for the e-SIDES project and represents
the Deliverable 6.1 of the project.
This document provides an overview of the dissemination and communication strategy, activities and
materials e-SIDES intends to develop and use. The D6.1 Dissemination Plan presents the main objectives
of the dissemination and communication activities, the target stakeholders that e-SIDES is intended to
reach out, as well as the key actions for online and offline community building.
In order to achieve a successful dissemination and an effective communication, e-SIDES will implement a
multi-channel approach including offline and online activities to foster the stakeholders dialogue. Events
and presentations will be the focus of the offline approach: e-SIDES will organize 7 community events
throughout the project and a final conference; besides them, the e-SIDES team will participate in events
organized by other projects or organizations to present the project’s results and connect with relevant
stakeholders. The key findings of the projects will be made available for download and re-use through the
project’s website, and will also be shared through interactive webinars. A set of communication materials,
including the project’s brochure will be produced and distributed at the events to raise awareness about
the project.
Figure 1 e-SIDES Dissemination and Engagement Activities
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D6.1 Dissemination Plan
Both offline and online activities will be publicized on the online platform, that will be the virtual hub of
the project: it will provide the latest information about the project’s activities and will host the online
community where the project will interact with the big data stakeholders.
The dissemination plan builds on the project’s DoA, and if needed will be revised and presented in the
future deliverables of WP6.
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D6.1 Dissemination Plan
Table of Contents Executive Summary ....................................................................................................................................... 3
1. Introduction .......................................................................................................................................... 7
1.1. Scope of the document ................................................................................................................. 7
1.2. Responsibilities ............................................................................................................................. 8
1.3. Abbreviations ................................................................................................................................ 8
2. Strategy ................................................................................................................................................. 9
2.1. Structure of Dissemination and Communication strategy ........................................................... 9
2.1.1. External communication ..................................................................................................... 10
2.1.2. Target audience: Stakeholder Identification....................................................................... 10
2.1.3. Internal communication ...................................................................................................... 13
2.1.3.1. Project Partners .............................................................................................................. 13
2.1.3.2. Advisory Board ................................................................................................................ 13
3. Communication and dissemination plan ............................................................................................ 15
3.1. Brand identity ............................................................................................................................. 15
3.1.1.1. Project logo ..................................................................................................................... 15
3.1.2. Project Dissemination Toolkit ............................................................................................. 15
3.2. Development of core messages .................................................................................................. 17
3.2.1. Project aim .......................................................................................................................... 17
3.2.2. Benefits for targeted groups ............................................................................................... 17
3.3. Project website ........................................................................................................................... 17
3.3. Events .......................................................................................................................................... 20
3.4. Online activities ........................................................................................................................... 20
3.5. Publication in scientific and business journals ............................................................................ 20
4. Stakeholder engagement and community building ............................................................................ 21
4.1. Offline engagement - participation in events ............................................................................. 21
4.1.1. Event 1 – exploring ethical and societal issues ................................................................... 23
4.1.2. Participation in external events .......................................................................................... 26
4.2. Online engagement ..................................................................................................................... 26
4.2.1. Online community ............................................................................................................... 27
4.2.2. Webinars ............................................................................................................................. 27
4.2.3. Social media ........................................................................................................................ 28
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D6.1 Dissemination Plan
5. Observable Results .............................................................................................................................. 30
Annex .......................................................................................................................................................... 32
List of relevant journals for dissemination ............................................................................................. 32
Table 1 Overview of the communication and dissemination strategy ....................................................... 10
Table 2 List of deliverables .......................................................................................................................... 18
Table 3 Overview of the stakeholder engagement approach .................................................................... 21
Table 4 e-SIDES events concept .................................................................................................................. 22
Table 5 e-SIDES approach to event organization and implementation ...................................................... 23
Table 6 Standard Workshop concept template .......................................................................................... 23
Table 7 List of relevant scientific journals ................................................................................................... 32
Figure 1 e-SIDES Dissemination and Engagement Activities......................................................................... 3
Figure 2 The data value chain and life cycle ............................................................................................... 10
Figure 3 e-SIDES Target Audience ............................................................................................................... 12
Figure 4 e-SIDES Project Logo ..................................................................................................................... 15
Figure 5 Mockup of the graphical layout of the project dissemination materials...................................... 16
Figure 6 Current homepage of e-sides.eu .................................................................................................. 19
Figure 7 Proposed homepage of e-sides.eu ............................................................................................... 19
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D6.1 Dissemination Plan
1. Introduction
The D6.1 Dissemination Plan is the first deliverable of Work Package 6 “Communication, Dissemination
and Exploitation”. The main objective of WP6 is to ensure adequate visibility of the e-SIDES project to the
largest possible group of big data stakeholders and enable the partners and big data community
stakeholders to fully exploit the project’s results.
The specific Work Package objectives include:
refining the dissemination and exploitation strategy;
developing communication materials including a project flyer and a dissemination banner;
holding at least three dissemination Webinars per year;
disseminating position papers and findings in at least 7 international conferences;
cooperation with ICT-14 to ICT-18 RIAs and IAs;
creating and maintaining a project website.
D6.1 support also the activities to be implemented by Work Package 1 “Community Engagement” as this
document outlines the approach to the events and conferences and to the development of the online
platform as additional channels for engagement and dissemination.
The main objective of WP1 is to engage relevant stakeholders, including citizens, businesses, the public
administration and the research community that are part of the Data Value Chain research activities
including those stemming from ICT-14 to ICT-18. Its specific objectives are to:
Organize and promote seven community events to achieve a consensus on privacy-preserving
technologies and responsible research in big data;
Create and maintain an online platform for the engagement of stakeholders;
Establish and manage an Advisory Board to ensure methodical excellence and maximum impact.
1.1. Scope of the document
In line with e-SIDES’ Objective 3 “Liaise with researchers, business leaders, policy makers and civil society
through open-access forums and community events” and Objective 4 “Provide an open-access Internet-
based meeting place for discussion, learning and networking regarding privacy-preserving technologies”
of the e-SIDES project, the goal of this deliverable is to outline its dissemination plan:
who do we want to reach and engage, why, how and when
To do this, this document lists all planned dissemination and communication activities, as well as the tools
and channels to match them with the identified target stakeholders. In particular, the e-SIDES project
wants to involve stakeholders from beyond H2020 ICT 14 to 18 projects and the Data Value Chain G3 Unit
by engaging with the industrial and scientific communities, currently active in this domain, as well as civil
society organisations.
The dissemination activities will also aim to the achievement of Objective 8 “Provide an agreed-upon and
collective community position paper presenting recommendations for each of the issues addressed in the
community events to foster societally compatible and ethically valid big data research and innovation”
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D6.1 Dissemination Plan
implemented under Work Package 5, by supporting the stakeholders’ contribution to the position papers
and their dissemination in conferences and events.
e-SIDES has developed a multi-channel approach (e.g., face-to-face community events, online platform,
social media) to contact and involve relevant actors and stakeholders. This Dissemination Plan provides
an overview of the dissemination opportunities identified through traditional communication channels
(events, conferences, workshop), and communication materials (project brochure and folder, position
papers, articles in scientific and business journals), and complemented by online activities around the
project website, the online platform and the social media channels.
The dissemination activities presented here have been produced through an iterative process, including
the e-SIDES Document of Action, and the Kick-off Meeting discussion, and if necessary will be adapted
according to the developments of the project.
1.2. Responsibilities
IDC, as project coordinator, is the main responsible for the e-SIDES dissemination, communication, and
engagement activities. All partners, especially the Work Package leaders will contribute to the
implementation of these activities.
1.3. Abbreviations
In this document, we refer to the following abbreviations:
AB: Advisory Board
CSA: Coordination and Support Action
DoA: Document of Action
EC: European Commission
NGO: Non-Governmental Organization
LSP: Large Scale Pilots
RIA: Research and Innovation Action
RRI: Responsible Research & Innovation
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D6.1 Dissemination Plan
2. Strategy
As horizontal activities, the dissemination and communication initiatives will support all Work Packages
to ensure maximum visibility and impact of the e-SIDES project, by connecting and liaising with the
relevant groups of stakeholders.
The communication and engagement methods are both virtual and physical and aim at meeting the
following objectives.
2.1. Structure of Dissemination and Communication strategy
To achieve our objectives, we have divided the communication strategy into two levels, external and
internal communication, and two mediums, online and offline respectively, in addition to a set of tools
and activities to be carried out during the project as shown in the table below.
Objective Communication
level Tools and activities Medium
Informing key target audience about e-SIDES goals and achievements
External
Social Media Online
e-SIDES website and online community Online
e-SIDES webinars Online/Offline
e-SIDES public reports Online/Offline
e-SIDES events Offline
e-SIDES participation in external events Offline
Surveys and polls on the online community
Online
Communication materials: visual identity, presentations, brochure, leaflet
Offline/Online
Ensuring that the key target audience can provide feedback and is involved in the discussion
External
Social Media Online
e-SIDES website and online community Online
e-SIDES webinars Online/Offline
e-SIDES events Offline
Surveys and polls on the online community
Online
Blog posts Online
e-SIDES participation in external events
Offline
Collaborating and benefiting from synergies with the big data community
Internal/ External
e-SIDES website and online community
Online
e-SIDES events
Offline
e-SIDES participation in external events Offline
Social Media Online
Blog posts Online
Cooperate and support RIAs and LSPs
Internal e-SIDES events
Offline
e-SIDES participation in external events Offline
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Objective Communication
level Tools and activities Medium
Social Media Online
Emails Online
Face-to-face meetings Offline
Ensuring effective internal communication
Internal
Monthly calls Online
Shared repository Online
Email exchange Online
Face-to-face meetings Offline Table 1 Overview of the communication and dissemination strategy
2.1.1. External communication
The external communication includes all communications addressing the external parties, by external
here we mean all relevant stakeholders, and aiming at their engagement in our project. The current plan
set out the external communication messages to be drafted and clarifies the tasks to be carried out.
2.1.2. Target audience: Stakeholder Identification
The first step to implement the external communication is to identify the group e-SIDES wants to target.
This section presents the approach and results of the preliminary stakeholder identification and selection
process. It is important to highlight that it will be an ongoing process that will be implemented throughout
the project to ensure that the communication and engagement activities reach out and involve the
appropriate audience.
e-SIDES dissemination and communication activities will ensure a broad impact, and usage of the project’s
results and conclusions, also after the project termination, among key stakeholders.
The overall goal of e-SIDES is to involve stakeholders and representatives of the big data community:
industry, research organizations, academia, EC funded projects, public administration, data owners and
users from all Europe. e-SIDES is targeting representatives of the entire big data value chain to provide a
common ground for research, and improve the dialogue between data subjects and big data communities.
Figure 2 The data value chain and life cycle1
The stakeholder identification is a collaborative exercise in the e-SIDES consortium drawing from the
partners’ network of contacts and their experience and background, to determine a long list of key
stakeholders.
1 OECD, Exploring Data-Driven Innovation as a New Source of Growth - Mapping the Policy Issues Raised by "Big
Data" 18-Jun-2013
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D6.1 Dissemination Plan
As anticipated above, the big data community (research organizations and projects, data owners, data
users, big data companies) is the primary target, but the e-SIDES audience is expected to include also
representatives of the broad ICT industry, policy makers, the research community and the civil society.
The identification of relevant stakeholders starts from the partners’ network of contacts, and takes into
account also the attendees to the e-SIDES events, registration to the e-SIDES online portal, interactions
via the e-SIDES social media. All project partners will be actively involved in engaging with relevant
stakeholders in their area of expertise, through their networks.
e-SIDES has identified 5 groups of stakeholders, key target audience for dissemination and communication
activities includes the groups below:
Research initiatives and organizations. This includes EU-funded or national-funded initiatives,
research institutes, university and academia stakeholders.
o EC funded projects, including RIAs and LSP
Public Sector. This includes governments and policy makers at the EU, national and regional/local
level.
o Data protection authorities and other government institutions with responsibility in the
privacy and data protection area.
Industry. This includes representatives of ICT vendors, of leading ICT users and start-ups or SMEs.
o Industry and professional associations. We will leverage multiplier organizations with an
EU presence and national members and associates. Through the EU secretary generals
and coordinators of these associations, we will be able to reach out to a representative
sample of national and local actors active in privacy-related issues.
Civil society. This is a potentially huge audience; therefore, the initial mapping will be used to
select communities most directly concerned with the scope of this project. Potential communities
to be targeted include, but are not limited to:
o consumers’ associations,
o NGOs,
o special needs associations,
o organisations engaged in the support of immigrants,
o ethnic minorities’ associations (for the discrimination issues, for example).
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Figure 3 e-SIDES Target Audience
The preliminary identification of relevant stakeholders was presented in the DoA and has been used as a
starting point for the collection of contacts. The contact list will be periodically updated and stored in the
shared project repository (Box) to which all project partners have access. The contacts will be used to
communicate project’ developments, involve stakeholders in the discussion and invite them to the events.
To achieve the Milestone MS4, e-SIDES will establish contacts with 10+ representatives per specific
community from at least 5 Member States, by Month 4.
The potential audience and the dissemination channels will be actively monitored and selected to achieve
the most possible impact in geographic areas relative to the partners own planned activities.
Other EC funded projects: RIAs and LSPs
By involving the broad big data community e-SIDES aims at leveraging their collaboration provide inputs
for the discussion and formulation of common position papers about the main societal and ethical
challenges emerging from the adoption of big data technologies. This will be done primarily with the ICT-
18 RIAs and Large Scale Pilots and other initiatives related to the field of privacy-preserving big data
technologies we are aware of. The list below provides an overview of the ongoing EC funded projects that
e-SIDES is connecting with:
AEGIS Advanced Big Data Value Chains for Public Safety and Personal Security
BDVe: Big Data Value ecosystem
BigDataOcean: Exploiting Oceans of Data for Maritime Applications
BYTE: The Big Data Roadmap and Cross-disciplinary Community for Addressing Societal
Externalities
CANVAS: Constructing an Alliance for Value-driven Cybersecurity
e-SIDES
Research
Industry
Civil Society
Public Sector
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D6.1 Dissemination Plan
CLARUS: A framework for user centred privacy and security in the cloud
DATABIO: Data-Driven Bioeconomy
Data Pitch
euBusinessGraph: Enabling the European Business Graph for Innovative Data Products and
Service
EuDEco: Modelling the European Data Economy
EW-Shopp Supporting Event and Weather-based Analytics and Marketing along the shopper
Journey
FashionBrain: Understanding Europe’s Fashion Data Universe
KPLEX: Knowledge Complexity MHMD: My Health My Data
QROWD: Big Data PPP Information and Networking
SLIPO: Scalable Linking and Integration of Big POI data
SODA Scalable Oblivious Data Analytics
SPECIAL: Scalable Policy-aware Linked Data architecture for privacy, transparency and
compliance
TT: Transforming Transport Big Data Value in Mobility and Logistics
2.1.3. Internal communication
Internal communication ensures that all partners provide consistent information about the project in their
communication activities. The aim is that all parties have the same information, and know their
responsibilities and tasks. The audience of this communication includes the project partners and the
Advisory Board.
2.1.3.1. Project Partners
Partners are expected to participate in the following communication tasks to ensure the widest and
highest rates of reach.
Project official online inauguration by promoting the online activities on their online networks;
News and events sharing on their business or individual blogs;
Collaborations with other EC projects to invite their contacts, publicize our project, or collaborate
in events.
Cooperation with other EC funded projects: RIAs and LSP
From the point of view of the internal communication, as a first step to engage with these projects IDC,
as project coordinator, sent a standard presentation message to their project coordinator to introduce
the e-SIDES project and the invitation to collaborate and leverage synergies. In order to manage the
collaboration effectively, the communication process with these projects has been divided among the e-
SIDES partners.
2.1.3.2. Advisory Board
e-SIDES will select a limited number of high-level experts to become members of the project’s Advisory
Board (AB) to ensure that a high level of methodological excellence is maintained. Experts will be selected
in the following domains, according to the scope of the project:
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Economics
Ethics
Legal
Civil society
Social issues
Technology The aim is to recruit one high-level expert for each of the identified domains.
The main tasks of the Advisory Board include:
Participation in a webinar with the other members of the Advisory Board, where the Project
Coordinator and key member of the team will clarify the workings of the board itself.
Participating in specific the events where the community position on the ethical and legal issues
found will be agreed. At these all expenses covered by the project.
Validating the overall methodological approach developed by the project and the methodological
underpinnings.
Validating the approved community positions on ethical and legal issues before they are
distributed publicly as a common white paper.
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D6.1 Dissemination Plan
3. Communication and dissemination plan
3.1. Brand identity
3.1.1.1. Project logo
Two options for the project logo were developed and presented by the e-SIDES coordinator to the project
partners. After a few iterations, the final logo has been selected. The aim was to create a recognizable
branding for the e-SIDES identity. The logo will be displayed on the entire set of project materials and
tools.
Figure 4 e-SIDES Project Logo
e-SIDES logo refers to the different sides of the big data technologies, such as ethical or societal issues
that might arise from the use of big data technologies. The three arrows represent the diversity, be it the
different issues *ethical, legal, soceital and economic, or the concerns of using these technologies, and
positions of involved groups.
The white background of the logo makes it simple and clear replicating the core message and objectives
of the project. Finally, the name of the project was inserted in the logo to create a clear and memorable
link between the logo and the project in the minds of receivers multiplying its visual effect.
3.1.2. Project Dissemination Toolkit
A set of promotional materials will be developed in the Phase 1 of the dissemination strategy. A set of
materials will be produced to ensure a coherent presentation of the project:
Production of templates for deliverables (Word document) and standard PowerPoint
presentations
Production of distribution and communication materials (project dissemination toolkit)
The toolkit, in particular the brochure and the leaflet, will be used as a first hand-out to inform our
audience about the project, and engage it in active contribution by presenting the options to be involved.
The dissemination toolkit will bear the project logo, the partners’ logos, and the EU visual identity and
disclaimer.
The materials will be designed with the collaboration of a graphic designer.
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D6.1 Dissemination Plan
A4-format brochure will be produced to promote the key concept and messages including the
reference to the website and social media profiles. It will have an eye-catching design and
targeted for potential stakeholders. An online version will be made available on the website, and
printed version will be distributed at the events organized by e-SIDES in order to complement the
online promotion.
A4-format information folder will be designed and produced for the community events that e-
SIDES will organize and contribute to. It will be distributed at the welcome desk. The folder will
include the event agenda, the project brochure, the list of participants, a block notes and a pen.
A1-format poster and double A1-format roll-up screen will be used at events that the project
organizes and contributes to. They will be reused.
A5-format double sided distribution leaflet, which is an extract of the project brochure, will be
designed and distributed at external events and conferences, and at networking sessions. It will
have an eye-catching design and be targeted for potential stakeholders.
These materials will be designed by a professional designer and made available to the partners for
dissemination. The project dissemination toolkit will be uploaded in electronic format onto the project
website, to be downloaded and shared. The roll-up and poster will be uploaded in the restricted area,
while the other materials will be available to the public.
The project brochure will be sent to the contacts in our stakeholder database through the project email
address to create an initial awareness on e-SIDES.
Figure 5 Mockup of the graphical layout of the project dissemination materials
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3.2. Development of core messages
3.2.1. Project aim
To analyze, map, and identify ethical and societal issues in big data technologies uses, and eventually draft,
along with all concerned parties, a clear community paper that will clarify ethical and societal issues of big
data technologies (concerns, propositions, solutions, regulation required if any).
3.2.2. Benefits for targeted groups
Based on the main targets and their benefits out of this project, some clear and more direct messages can
be drafted when targeting each group, unified messages as well can be produced in an appealing way to
each group.
Benefits per stakeholder groups Public sector Industry Research Civil society
A clear overview of the current situation
x x x x
Unified view of ethical and societal issues
x x x
Ability to highlight the view and role of their represented group
x x x x
An understanding of the different point of views (other groups)
x
Suggestions from all concerned parties for solutions
x
Involve all other groups in the decision-making procedures
x
Being part of the decision- making process
x x x
Material for research x x
Material for future development programs
x x x
Influence future developed technologies
x x x
Be involved in project and provide input
x x x
3.3. Project website
The project website is online at the following URL: http://e-sides.eu/ and will be completed in all sections
by Month 4. The working language of the website is English. The efficiency of the website will be
guaranteed by constant updates, accuracy of the updated information, and the suitable high performance
of the website.
The aim of the website is twofold:
It will be used as a dissemination channel, as it will assist in raising public awareness and ensuring
maximum visibility of the project key facts, objectives, activities and findings among EU state
members and the public at large. The website might remain active after the end of the project.
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It will be used as an engagement channel, as it will host the online community platform and
provide the most appropriate tools to build an interactive dialogue with the target audience, as a
complementary approach to the offline events.
The website is structured to comprise:
A homepage will introduce the project and show the latest news, and content
A section describing the project and its objectives: About e-SIDES
A section intended for the publication of the public content (public reports, presentations, video, webinars, glossary): Media
Over the entire duration of the project, e-SIDES will produce a set of public deliverables. All deliverables
will be made available on the website, under the section dedicated to the project’s resources to spread
the project results as widely as possible. The deliverables will be drafted using the official e-SIDES template
to ensure consistency.
N° Deliverable name WP Lead Diss. Del. month
6.1 Dissemination plan 6 IDC PU M3
1.1 Online platform 1 IDC PU M4
2.1 Refined research framework 2 ELAW PU M4
2.2 Ethical, legal, societal and economic issues
2 ELAW PU M8
3.1 Overview of existing technologies 3 FRAN PU M12
3.2 Assessment of existing technologies
3 FRAN PU M16
6.2 Dissemination report – P1 6 IDC PU M18
1.2 1st Period Report on Community Events
1 IDC PU M18
4.1 Results of the gap analyses 4 ELAW PU M21
4.2 Overview of design requirements 4 FRAN PU M25
5.1 Assessment of technologies under development
5 ELAW PU M29
5.2 Recommendations and conclusions
5 FRAN PU M33
5.3 Community position paper 5 ELAW PU M33
1.3 Second Period Report on Community Events
1 IDC PU M36
6.3 Dissemination report – P2 6 IDC PU M36
Table 2 List of deliverables
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A section presenting the latest news and events organized by e-SIDES or attended by e-SIDES representatives: News and Events
A restricted area that only registered users can access for specific discussions and monitored debates. This area will be dedicated to the contributions of registered users to our community papers.
A contact page showing the contact details of the project.
Figure 6 Current homepage of e-sides.eu
Figure 7 Proposed homepage of e-sides.eu
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The website will feature the icons of the e-SIDES social media channels to redirect traffic to them.
As stipulated by EU rules on H2020 collaborative research projects, the European Commission logo and
text detailing that “This project has received funding from the European Union’s Horizon 2020 research
and innovation programme under grant agreement No 732194”, is present in the footer of the website
homepage and additionally in the footer of every other page.
3.3. Events
Communication activities include the organization of project events, as well as the participation in
external events. Such events represent an excellent opportunity to disseminate the project’s findings to
the target audience. The approach to the event organization is presented in Par. 4.1.
3.4. Online activities
As part of the online communication activities, e-SIDES will create an online platform that will promote
the project’s outcomes and support the stakeholder engagement, complementing the dialogue
established at the events. Ongoing interactions with the target audience will be also managed through
the social media, which will help relay information about e-SIDES, reach out to a broad relevant audience
and increase the project impact.
The detailed plan of the online activities is presented in Par. 4.2.
3.5. Publication in scientific and business journals
Regarding the dissemination of results to a broader audience, e-SIDES will publish some of the draft white
papers in relevant and high-level scientific journals. A list of relevant journals is presented in the Annex.
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4. Stakeholder engagement and community building
Stakeholder engagement is key to the success of the e-SIDES project. The stakeholder dialogue established
under this flow of activities will serve as foundation for the entire project.
The engagement aims at involving the target audience in the public initiatives of the projects, from the
events to the collaborative production of content for the community papers.
The stakeholder engagement will be implemented through a multichannel approach, including offline and
online activities. Through these activities, e-SIDES will be aim at building a community of stakeholders,
that will refer to the online platform as the main hub.
The wide four identified groups of stakeholders, who are the key audience for dissemination and
communication activities will be targeted following the scheme in table (table below).
Stakeholder Category Methods/Tools and activities Workshops/Events Expected Input
Public Sector Specific events Tailored face-to-face meetings Email communications
Community event 3 Community event 4 Community event 7 Final conference
Policy insights Participation in workshops Assessment of solutions and suggestions
Industry
Specific events Online platform Social media platforms (Twitter, LinkedIn)
Community event 2-7 Final conference
Participation in workshops Interaction on social media and online platform Contribution to the community paper
Research
Events Online platform Targeted social media (especially ResearchGate)
Community event 1 Community event 4 Community event 7 Final conference
Participation in workshops Interaction on social media and online platform Contribution to the community paper
Civil Society
Specific events Website portal Social media (especially Twitter, YouTube)
Community event 5-7 Final conference
Participation in workshops Interaction on social media and online platform Contribution to the community paper
Table 3 Overview of the stakeholder engagement approach
4.1. Offline engagement - participation in events
The organization of project events and the participation in external events will be one of the activities
aiming at engaging with the stakeholders community. Such events represent an excellent opportunity to
disseminate the project’s findings to the target audience.
Over the course of the project, e-SIDES will deliver 7 community events and a final conference, as
indicated in the table below, and to participate in a number of external events. A calendar of relevant
events in the scope of the project has been drafted and shared with the partners in the project repository
and will be periodically updated on the basis of inputs by all partners.
Type Purpose Participants Venue
Community event 1: see next paragraph
To explore ethical, legal, societal and economic issues
Project partners and stakeholder community representatives
See next paragraph
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Community event 2 (approx. M12)
To explore existing big data technologies and approaches to address ethical and societal issues
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Community event 3 (approx. M16)
To assess existing big data technologies and approaches to address ethical and societal issues
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Community event 4 (approx. M21)
To discuss the results of the gap analyses
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Community event 5 (approx. M25)
To discuss potential design requirements for big data technologies
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Community event 6 (approx. M29)
To assess big data technologies under development and their approaches to address ethical and societal issues
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Community event 7 (approx. M33)
To discuss the implementation recommendations
Project partners and stakeholder community representatives
Co-located at existing event in Europe or independently in Brussels
Final conference (approx. M34)
To provide the overall results from the project, promote the common position papers and attract further audiences
Project partners and stakeholder community representatives
To be aligned with big data conference venue TBD
Table 4 e-SIDES events concept
Concerning the events organized by the project, e-SIDES aims at co-locating them with larger events, when
possible, that are supposed to attract a large number of attendees who can be potentially relevant
stakeholders for e-SIDES. For the organization of the events, WP1 will implement the following steps in
collaboration with the project partners:
Organization Step Responsible Details
Conference or session concept
WP1 to draft and finalize All partners to contribute WP7 to coordinate
Goal, scope, size, location, target KPIs
Conference pre-organization
WP1 to implement All partners to contribute
Agenda and speakers
WP1 to coordinate and collect inputs from partners All partners to contribute to the contact identification IDC Conference Manager to support in the invitation process
Potential participants list, set-up of invitation page, invitations, Selection of location and venue Preparation of participant folders and other materials
Communication and media
WP1 to promote the event pre, during and post conference
Conference implementation
WP1 to coordinate IDC Conference manager to support
Management of venue, equipment, participant folders and registration, catering
Post-conference management
IDC Conference manager Follow-up messages, management of speakers fee/ reimbursement (if foreseen)
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Post-conference reporting WP1 to draft and finalize All partners to contribute WP7 to coordinate
Discussion, proceedings, satisfaction analysis, achievement of KPIs
Table 5 e-SIDES approach to event organization and implementation
The events will be designed in an action-oriented and dynamic mode, not as a series of presentations, as
we aim for a highly participatory format which will allow us all to engage with the audience and produce
valuable content. The most appropriate methodologies will be used so that people may be inspired to
share their views. The format will draw on the most known methodologies for engagement (e.g. the
Knowledge Café) committing individuals to concrete action.
e-SIDES will publicize its events or the participation in the external events on social media to ensure
visibility among the target audience. Also, after the event an article summarizing the main outcomes will
be published on the website, with the presentations delivered by the team.
The conference or session concept will be designed according to the template below.
Event X – Title
Workshop Abstract
Description
Expected Audience
Description
Size of expected audience
Description
Indicative duration
Description
Format
Description
Table 6 Standard Workshop concept template
4.1.1. Event 1 – exploring ethical and societal issues
The objective of this event is to present the preliminary list of ethical and legal issues to the participant
for feedback and validation to reach a broad consensus on them. The validated list will be presented in in
D2.2 in Month 8. According to the approach presented in the previous paragraph, e-SIDES has developed
a workshop format for Event 1, as follows.
Event 1 – exploring ethical and societal issues
Workshop Abstract
Data-driven innovation is deeply transforming society and the economy. Although there are many potential economic and social benefits this innovation also brings new challenges for individual and collective privacy, security, as well as democracy and participation. The main objective of this workshop is to discuss the main
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societal and ethical challenges emerging from the adoption of big data technologies thus helping investigators perform responsible research while pursuing innovation. Over the next two years the consortium will be coordinating community initiatives to draw up position papers shared and agreed upon by the entire community including research, industry and civil society. In this session, the principal Societal and Legal questions that researchers are facing in Big Data will be presented and discussed. Session participants will be given a list of commonly raised issues in the Big Data arena. After presentations with experts in the domain and discussion among the participants, the public will be asked to rank the issues on the list they were given. Discussion will follow on the results and participants will learn how they can interact with the e-Sides on-line platform to see how results change over time and how they can collaborate to provide their thoughts in the community position papers on the seven most pressing issues.
Expected Audience
Whether you are a data scientist, a researcher in a project using Big Data techniques, using Big Data in industry, a policy maker or a private individual living in the internet age you are a key data stakeholder. Coming to this session makes sure you get a chance to participate in the discussion and have a say and decide how data is used in the future. Even if you just want to learn a little more about the issues and concerns that are arising in the Big Data arena this session is for you.
Size of expected audience
25-40 participants
Indicative duration
90 minutes
Format
Presentation of research on issues in the domain 30 minutes (2 x 15 minutes) Audience Discussion 20 minutes Voting 5 minutes Results 5 minutes Discussion 15 minutes Description of how to continue to be involved 5 minutes
e-SIDES consortium has identified the opportunity to host two sessions at major conferences in the
context of Event 1. Compared to the plan presented in the DoA (Month 8), the sessions will be in June and
July 2017.
Ethicomp/ CEPE, University of Turin, June 5-8 2017, Turin, Italy:
o The 2-yearly meeting of the international community of scholars and technologists,
including computer professionals and business professionals from industry, who meet to
consider computer ethics, conceived broadly to include philosophical, professional, and
practical aspects of the field.
23rd ICE/IEEE ITM Conference, June 27-29, Madeira, Portugal:
o The conference brings together academics, researchers and practitioners, contributing to
the global debate on research, science and innovation, as well as innovators,
industrialists, engineers to share their insights, practices, projects and case studies that
address the conference theme: "Engineering, Technology & Innovation Management
Beyond 2020: New Challenges, New Approaches".
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For both events, e-SIDES will host a session in the conference programme.
For the Ethicomp/ CEPE Conference, the workshop proposal was sent to the organizers, now we are
waiting for feedback to submit our expression of interest to organize a session.
For the 23rd ICE/IEEE ITM Conference, e-SIDES has already submitted the expression of interest to the
conference website, as follows.
Title Societal and Ethical Challenges in the Era of Big Data
Subtitle Exploring the emerging issues and opportunities of big data management and analytics
Chair and Co. Chair Richard Stevens, Consulting Director IDC Dr. Daniel Bachlechner Senior researcher, Fraunhofer Institute for Systems and Innovation Research
Duration 1 session, 1 slot of 1-5 hours
Day Preference Tuesday 27 - Wednesday 28
Workshop, Track, Special Session & Tutorial Description
The main objective of this workshop is to discuss the main societal and ethical challenges emerging from the adoption of big data technologies thus helping investigators perform responsible research while pursuing innovation. Over the next two years the consortium will be coordinating community initiatives to draw up position papers shared and agreed upon by the entire community including research, industry and civil society. In this session, the principal Societal and Legal questions that researchers are facing in Big Data will be presented and discussed. Session participants will be given a list of commonly raised issues in the Big Data arena. After presentations with experts in the domain and discussion among the participants, the public will be asked to rank the issues on the list they were given. Discussion will follow on the results and participants will learn how they can interact with the e-Sides on-line platform to see how results change over time and how they can collaborate to provide their thoughts in the community position papers on the seven most pressing issues. Coming to this session makes sure you get a chance to participate in the discussion and have a say and decide how data is used in the future. Even if you just want to learn a little more about the issues and concerns that are arising in the Big Data arena this session is for you.
Tentative agenda
Presentation of research on issues in the domain: 2 x 15 minutes Audience discussion: 30 minutes Voting by participants: 5 minutes Collecting results: 5 minutes Discussion and wrap-up: 15 minutes Description of how to continue to be involved: 5 minutes Total duration: 1.5 hours
Target Attendees Data scientists, researchers using big data techniques, big data companies, policy makers, any other interested party.
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Expected number of Attendees
20-40 people
Supporters & Sponsor(s)
e-SIDES Ethical and Societal Implications of Data Sciences (EC funded project)
Contact Details Name: Stefania Aguzzi
Email: saguzzi@idc.com
4.1.2. Participation in external events
The participation in key workshops or conferences will represent an opportunity to increase the project
visibility, share the results and engage with the community through networking activities.
e-SIDES will target a list of highly relevant external events that will be attended by at least one project
partner to deliver a presentation, or to develop connections with key stakeholders engaging in a direct,
face-to-face communications. The participation of e-SIDES members to any event will be publicized on the
website, as well as on social media.
Each partner will periodically inform the communication manager and WP1 leader about their plan and
details about their participation in external events. The outcome will be a brief event report that will be
published on the website and will present the following information:
Date
Event
Partner attended
Event details: brief description
Type of audience: scientific community, industry, civil society, policy makers, others.
Size of audience
Place
So far, e-SIDES has delivered presentations at the following meetings:
Information and Networking Days on Horizon 2020 Big Data Public-Private Partnership topics
2017, January 17th 2017, Richard Stevens – IDC
Project presentation March 13th 2017, Richard Stevens – IDC
4.2. Online engagement
The online engagement in its entirety will play a huge role in generating qualitative insights on the ethical
and societal implications of data sciences, thus contributing to the achievement of Objective 6, and enable
the community building.
To build a community it will be essential to disseminate and promote the project to raise awareness about
its existence and encourage our audience to engage with us. To this aim, the communication will focus on
attracting viewers and convert them into active contributors and collaborators.
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4.2.1. Online community
The project website will host the online platform that will be dedicated to the interaction with the
community. The online community will be hosted in the restricted area of the website. The online platform
will grant access to interested parties to be involved in the discussion, which will be moderated both by
the community manager and the key experts of the team.
To facilitate the interaction with the community and collect inputs also from a broader audience, the team
will periodically publish polls (e.g. through https://www.easypolls.net/), and short questionnaires (e.g.,
through IDC’s opinioninsights.com).
To kick-off the online community, an invitation will be sent via email to all contacts included in the e-SIDES
database, when the online platform is available. The users will be asked to register on the portal and will
receive a unique username and password afterwards.
In the restricted area, the draft community papers will be published as open document and the registered
users will be asked to review and provide inputs. This will complement the feedback and inputs that will
be collected during the offline activities (events).
The content is considered a critical resource in the community building process. Creating valuable content
will attract users to join the community and finally contribute to the creation of new content.
4.2.2. Webinars
As a complementing element of the online communication and stakeholder engagement, e-SIDES will
deliver online webinars to its broader audience throughout the duration of the project. Webinars are
intended to be a live or recorded video session where members of the team deliver a short (max. 15
minutes) presentation about the project’s findings or related topic in the scope of e-SIDES.
Tools like WebEx or GoToMeeting will be used to deliver the webinars. Webinars will be recorded live or
uploaded on the website as a video presentation, and enabling comments for interactions.
The community manager will be responsible for the setting up of the tool, in collaboration with the
speaker/s from the project team.
The webinars will have an open and interactive approach, as they will start with a presentation, followed
by Q&A session. The webinars will be recorded and published on the project website.
The key steps will be the following:
40 days before
o Topic selection and short description
o Selection of the speaker
o Formulation of the agenda
30 days before
o Setting up the event on the webinar tool
o Setting up of the registration landing page (on the website)
o Promotion via social media and article post on the website
o email invitation
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One week up to the day before
o Reminder to the registrants
4.2.3. Social media
The e-SIDES social media profiles will be used as engagement tools to drive traffic to the website and to
the online community, as well as to publicize the project’s findings.
e-SIDES will set up the following social media channels:
Twitter, already active @e-SIDES
LinkedIn e-SIDES group
YouTube channel
SlideShare
ResearchGate
These profiles will serve as communication tools to spread project-related information, they will be
managed by the community manager, and updated on a weekly basis as to raise awareness on the project
progress, announce and promote e-SIDES events, contributing to upgrade its attendance and engagement
potential. The kind of information posted on these profiles will include, but is not limited to, descriptions
with dates and locations of the project events, presentations, news related to the topic in question,
including external events and information in regards to e-SIDES.
Twitter @eSIDES_eu
The Twitter channel will have the highest update frequency. Close to each event and to the publication of
public reports, the account will be updated multiple time a week. Besides tweeting content related to the
project and news, the project account will retweet external content related to the scope of e-SIDES.
Tweeting will mainly concern:
updates on project deliverables, community papers, new findings
e-SIDES events
participation at events
project webinars and new presentations
general relevant news on big data, privacy, ethics, privacy-preserving technologies, data
economy, etc.
All partners will be encouraged to follow the project account.
LinkedIn – e-SIDES Project
A LinkedIn group will be set up to share content about:
updates on project deliverables, community papers, new findings
project webinars
new presentations
participation at events
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general relevant news on big data, privacy, ethics, privacy-preserving technologies, data
economy, etc.
YouTube
A dedicated channel will be set up to share the webinar videos and any other video produced by the
project.
SlideShare
e-SIDES will publish all presentations on the project websites, and will be also linked to the SlideShare
platform for further dissemination.
ResearchGate
This platform will be used to publish any relevant scientific paper produced by the project. The platform
will be also used to promote the project and attract any relevant stakeholder in the research community.
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5. Observable Results
The dissemination, communication and engagement activities will be monitored periodically to assess
the targets reached, and if needed to revise the plan.
A set of observable results and key performance indicators was drafted for each activity planned in this
project.
Activity Observable results
Communication materials
set of materials including the project brochure, the information folder, and the leaflet
standard PowerPoint presentation template
standard Word deliverable template
Events
minimum of 3 international conference presentations
7 community events organized by the project
7 white papers building on the community feedback
final conference
Online interactions online platform/project website
social media presence (minimum of 5 channels=
Publications in high-level journals
minimum of 3 articles in peer reviewed journals
3 non-academic articles/publications for professionals/practitioners
For the online activities, web analytics results, as well as the reports from the social networks will be
generated. For events and conferences, e-SIDES will monitor the registrations and attendees at each event
and present the results in the dissemination reports.
The following KPIs will be measured and reported in the WP6 deliverables:
KPIs of the website
Number of single users on the site
Traffic source of the visitors
Regular visitors vs new visitors
KPIs of the online community
Number of views of posts
Number of comments
Number of monthly users
KPIs of the social networks
Number of followers
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Number of mentions
Number of comments
Number of interactions
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Annex
List of relevant journals for dissemination
Big Data (Liebert) http://www.liebertpub.com/overview/big-data/611/
Big Data & Society (Sage) http://journals.sagepub.com/home/bds
Big Data Research (Elsevier) https://www.journals.elsevier.com/big-data-research/
Computer Law & Security Review (Elsevier) https://www.journals.elsevier.com/computer-law-and-security-review
Data Science Journal (Ubiquity Press) http://datascience.codata.org/
Ethics and Information Technology (Springer) http://www.springer.com/computer/swe/journal/10676
IEEE Security & Privacy https://www.computer.org/security-and-privacy/
Information Communication and Society (Taylor &
Francis) http://www.tandfonline.com/toc/rics20/current
International Journal of Technoethics (IGI Global) http://www.igi-global.com/journal/international-journal-technoethics-
ijt/1156
Journal of Big Data (Springer) http://www.springer.com/computer/database+management+%26+infor
mation+retrieval/journal/40537
EPJ Data Science (Springer) https://epjdatascience.springeropen.com/
Intelligent Data Analysis (IOS Press) http://www.iospress.nl/journal/intelligent-data-analysis/
Journal of Responsible Innovation (Taylor &
Francis) http://www.tandfonline.com/loi/tjri20
Journal of Information, Communication, and Ethics
in Society (Emerald) http://www.emeraldinsight.com/journal/jices
SIGCAS Computers and Society (ACM) http://dl.acm.org/citation.cfm?id=J198
SCRIPTED – Journal of Law, Technology & Society https://script-ed.org/
European Journal of Law and Technology (QUB)
International Data Privacy Law (Oxford Journals) http://www.oxfordjournals.org/our_journals/idpl/about.html
Law, Innovation and Technology (Routledge) http://www.tandfonline.com/toc/rlit20/current
Business & Information Systems Engineering
(Springer)
http://www.springer.com/business+%26+management/business+informa
tion+systems/journal/12599
Data & Knowledge Engineering (Elsevier) https://www.journals.elsevier.com/data-and-knowledge-engineering/
Data Mining and Knowledge Discovery Journal
(Springer)
http://www.springer.com/computer/database+management+%26+infor
mation+retrieval/journal/10618
Enterprise Information Systems (Taylor & Francis) http://www.tandfonline.com/toc/teis20/current
IEEE Technology and Society http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?reload=true&punumber=4
4
IEEE Transactions on Knowledge and Data
Engineering http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=69
International Journal on Knowledge-Based Systems
(KNOSYS) https://www.journals.elsevier.com/knowledge-based-systems
Journal of Intelligent Information Systems
(Springer)
http://www.springer.com/computer/database+management+%26+infor
mation+retrieval/journal/10844
Knowledge and Information Systems (Springer) http://www.springer.com/computer/information+systems+and+applicati
ons/journal/10115
Policy & Internet (Wiley) http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1944-2866
Table 7 List of relevant scientific journals
top related