dag 2: case

Velkommen til Academy #digfmo

Academy – By Innovation Dock

Academy by Innovation Dock is a school designed for the future.This is where we develop innovation heroes, strategy superstars,startup experts, business model innovators and next generation

leaders.

Case: Dating

50 millioner aktive brukere

sjekker Tinder ca 11 ganger daglig

Case: Såpe

1937

1990

2006

Hvordan kan vi få damer til å slutte å kjøpe damesåpe til

mennene sine, og heller velge Old Spice?

5 måneder senere

”Let’s engage and communicate on a more personal, intimate level”

180 VIDEOS

REAL TIME

Results

Salget økte med

107 %

Markedsledende innen såper for

menn

Case: Cookie

10 000Retweets

innen 1 time

+8 000Følgere på

Twitter

DESIGNETFERDIGSTILTGODKJENT

5 MINUTTER

This was not a commercial

Real time marketing

For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet.

www.adage.com

”Oreo Won the Marketing Super Bowl”

- WIRED Magazine

Case: Brus

Case: Hygiene

2004

Kun 4 % av kvinnene så på seg selv som vakre

The real beauty campaign

2013

163 millioner

visninger

Delt500 000 ganger

Innen 24 timer

4,6 milliarderMedia

visninger

The most watched ad

EVER

"We're going to try to change a generation.

You have to wait until they grow up to see what happens.”

MacLeod

Case: Møbler

www.innovationdock.comStavanger, Norway