daimler digital strategy
Post on 13-Apr-2017
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Daimler Digital Strategy
ADV 420By Paul Calupina
About Daimler
• Founded by Gottlieb Daimler and Carl Benz• Inventor of the
automobile• Most famous brand:
Mercedes-Benz
Target Audience
• Middle to Upper Class Adults
Goals of the Campaign
• Increase awareness of Daimler using social media
Social Media
English vs. German
Big Idea
• Expand the languages on the social media accounts and post more in English• Use current social
media accounts rather than create new ones.
KPI
• Followers or Likes on social media accounts will indicate our success
Budget
• Using the current social media accounts we already have• Low cost• Around $3,750 per month.
Success?
• I would like to see the followers and/or likes increase by about 9,600 per year (800 per month)
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