dan keller mortgage planning meeting

Setting the expectations for a World-Class mortgage experience.

MORTGAGE PLANNING MEETING

What is your #1 concern regarding a home loan?

My CORE Values Statement:

We are a PURPOSE-DRIVEN mortgage Team that is centered around 3 things: (1). An unbelievable Mortgage Planning Consultation (2). Tons of follow-up. (3). A high level of service

Our MISSION is to help our clients understand the importance of attaining a very comfortable mortgage payment so that they are able to save money for retirement, and retire well-off.

Our PURPOSE is to turn our clients into advocates by providing a World-Class experience before, during, and after the funding of your home loan!

Promise #1

We proactively communicate.Communicate – Communicate - Communicate

PROMSIES WE MAKE:THE

Promise #2

PROFESSIONAL ADVICE – TECH SAVVY

Promise #3

Remember…

The Home Loan Experience A Fannie Mae survey reported that 68% of borrowers were dissatisfied with the home loan experience. I am committed to providing you with a great experience by giving you the best product and client care possible.

Advocate (Raving Fan)

One-Time Client

Never Again

Great Loan

OK Loan

Bad Loan

Bad Client Care

OK Client Care

Great Client Care

Obtaining a home loan is like taking an airplane flight across country, when you start out on your trip, you’ll have no idea how the trip will go—neither does the pilot.

Taking you from this…

…TO THIS!

1. Start the Pre-Approval Process – Get To Know Your Budget

2. Select an Agent – Expert Negotiator / Reputation

3. Home Search / Make Offer / Sign Contract

4. Home Inspection / Appraisal / Rate Lock

5. CTC / Closing Disclosures

6. Sign Closing Docs/ Fund / Keys!

5% 3.5% 0%/20%

Great Good 620/

72028/3

6DTI

29/41DTI

29/41DTI

FACTORS FOR APPROVAL

CONV GOV’T PORTF. CONV GOV’T PORTF.

--- CASH ---

--- CREDIT ---

--- INCOME ---

What are your down payment goals? What are your monthly pmnt goals?

Example based on a $350k purchase

price

“Don’t save what is left after spending, spend what is left after

saving.” – Dave Ramsey

FINANCIAL LITERACY

BONUS (valued at: priceless): Please read my “6 Steps To Financial Freedom” packet.

Your Reticular Activator is the part of your brain that heightens your awareness to certain things. Do you remember the last time you bought a new car? Do you remember how as soon as you bought your car you began seeing cars just like it all over the road? This is an example of your Reticular Activator System (RAS) at work.

You may wonder why I ask you about this phenomenon. Well, until I applied it to my business I assumed that as my client (current or past) you would naturally notice anyone and everyone with real estate needs and would think to refer to them to me.

I’ve learned that without a direct and conscious message to the brain, you are not particularly likely to notice people around you who could use my help with buying or refinancing real estate. In fact, chances are that a number of people you know have probably already bought, sold, or refinanced since we first spoke. My goal is to do a great job with the clients I already serve, instead of doing an “OK” job and spending lots of time looking for new clients. My hope is that you will be so impressed with my dedication to serving you (my client) that you will refer all of your friends, family members, and neighbors. So remember your RAS when you hear people talk about mortgages and real estate.