danica jones - “the age of reputation marketing”

The Age of Reputation MarketingDanica Jones, ConsumerAffairs@DIYAdventurer

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Reputation Management

The old way: Dirty secret uncovered, explain to consumers...

SERP immortality.

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The new way:Don’t just brand your name…Brand your customer experience.

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RIP Reputation ManagementHelloooooo Reputation Marketing

REPUTATION MARKETING:

and consumers^

REPUTATION MARKETING:

PR + UX + CX =PROFIT

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#ConfluenceConThere’s some knowledge available…

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Stop being a fireman.

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Get proactive – GIVE A SHIT

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Why? Consumer behavior has evolved.

385038503 channels2-6 reviews before Zero Moment of Truth

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Your brand =/= First Query

Researchers seek trust and expertise first.

Don’t focus on crushing the big boys.Join the conversation. It’s CHEAPER.

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Leverage Third-Party Media

What you don’t own is a greater risk to reputation

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Customer feedback matters.

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Feedback Volume

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Testimonials speak for themselves.

Prove your worthBuild on consumer trustStand out

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Let the experts do the talking.

Consumers trust experts

Objectivity matters

Leverage Buyer’s Guides

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Data drives results.

Consumer insights should steer strategy

Customer insights should steer customer experience

Organize analytics with a streamlined process

Become a cool hunter

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Questions?Thank you!

Find me on the internet…

@DIYAdventurer

…or just Google me.