daniel ackermann - on sm monitoring

Daniel Ackermann CoFounder

SOCIALpuzzle

Facebook performance & cases

 On Facebook  Number of fans  Talking about   Interaction

 Off Facebook  Sales  ROI  Other

Facebook performance

  Campaigns   Short term

  Pages   Long term

Types of Facebook promotion

Campaign cases

One of the biggest cosmetic retail chains in Croatia

BIPA case

  BIPA wanted to develop   Facebook presence   Boost sales

  Target:  Women   20-40

Campaign goal

Campaign – every fan gets 15 % off

Results

15 000 new fans

Target achieved: 95 %

10 000 coupons redeemed

150 % bigger purchase

BIPA Valentine

Coupon with 30 % discount on any parfume

Results

0.06% 0.17%

27.53%

0.17%

Print no1 Print no2 Facebook Leaflet

Channel Copies

Print no1 200000 Print no2 15000 Facebook 1729

Leaflet 369000

Facebook is 150 to 450 times better than others and cheaper

Used

124 25

476

640

Response

0,06% 0,17%

27,53%

0,17%

What about branding?

Iskon is one of biggest Croatian telecommunications company

Iskon case

Iskon Memory

User has to find all pairs of branded images

  Live:   15 days

  Time in app:  more than 60 minutes

Result

Iskon Memory

Facebook page cases

  Fans:   126 000

  Interaction per post:   140

  AVG talking about:   5000

BIPA

Example - BIPA

10 000 clicks

Avg 1 post per day cca. 365 posts per year

1 post 

Largest Eye Clinic in Croatia

Eye Clinic Svjetlost

  Fans:   22 300

  Interaction per post:   110

  Avg talking about:   2000

Eye Clinic Svjetlost

Measurement

How did you find us?

Result

Results are measured for the whole online promotion, but Facebook is integral part 

1 €  40 € + 

  One of the strongest news portal in Croatia

24sata.hr

  Fans:   435 000

  Interaction per post:   300

  AVG talking about:   15 000

24sata

24sata

  Results:

  AVG pages/visit: 3   If CPM = 8 €   On 3 year basis, fan value would be: 6 €

  In Slovenia even more

Fans  FB monthly visits  Visits/fan 300 000  2 300 000  7.2 400 000  3 000 000  7.5 

Work for the numbers and the numbers will work for you

Questions?

daniel.ackermann@istudio.hr facebook.com/danielackermann

@danielackermann

www.istudio.hr www.socialnumbers.com www.mediatoolkit.com www.socialpuzzle.com

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