dare dialogue with ghanim international … international...partners (brunei) suppliers: sabli food...
Post on 18-May-2018
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Opportunities in the Halal Food Industry
Ghanim International Corporation Sdn Bhd
DARe Dialogue with Ghanim International Corporation:
Company Profile
Brand:
Organizations: Ghanim International Corporation Sdn Bhd (since 2009) Trading, Marketing, Promotion
Ghanim International UK Limited Manufacturing, Marketing, Distribution (since 2012)
Established & Owned by: Brunei Government
Objective
Nation's Objectives of BruneiHalal
Capitalizing on global
Halal demand
Diversification of Economy
Job Creation
Platform for development
of local product and
SME
Our journey so far
2009 Company was incorporated
2010 Launch into NTUC Fairprice Singapore (Oct 2010)
2011 Incorporation of UK office
2012 Distribution of OEM products in Brunei and UK retail outlets
2014 Construction of processing plant in Birmingham, UK
2013 Continued distribution of OEM products in Brunei and UK retail outlets
Where we are today
2016 • New products released in UK and
Brunei • Commenced production in UK
facility • bruneihalal products in over 100
ASDA and Tesco stores • Focus on international expansion
2015 • Renewed Vision, Mission &
Strategy • Emphasis on new products
and partnership with local SMEs
Ghanim International UK Ltd
Our partners
Sahamada Corporation Sdn Bhd
Partners (Brunei)
Suppliers: Sabli Food Industries Sdn Bhd Superwater Marketing Sdn Bhd Hana Soy & World Sdn Bhd Sahamada Corporation Neptune Bio Innovation (NBI)
Distributor: Malar Setia
Retailers: Ben Food Sdn Bhd Daya Supermarket First Emporium & Supermarket Giant TMC Sdn Bhd Hua Ho Dept Store Jaya Centrepoint Hypermart Sdn Bhd Leong Wui Dept Store Milimewah Dept Store One Station Sdn Bhd Pertama Jaya Dept Store Saima Jaya Trading Sifana Sdn Bhd Sim Kim Huat Trading Co Soon Lee Megamart Sri Azlina Sdn Bhd Teguh Raya Dept Store TM Majeed Supermarket Utama Grand Superstore Sdn Bhd Warisan Utama Jaya Emporium & Supermarket
BRUNEI HALAL & bruneihalal --- MARK ---
• Religious Halal Accreditation aspect
• Process of certification is done by Brunei Religious Council, Ministry of Religious
Affairs
• Awarded to manufacturing facilities that have achieved the required Halal
standards as stipulated by the Brunei Religious Control authorities
• Logo positioned on the front of product in tandem with the commercial
bruneihalal brand logo
--- BRAND ---
• The Brunei Halal brand is a brand that is managed and promoted as a
“Private Label Brand” (commercial)
• Used on all packaging and promotional material specifically related to
Brunei Halal
• Manufacturers must first receive the Brunei Halal religious
accreditation stamp
• Food brand
Our Process
Vision & Strategy
Vision:
To be the iconic halal brand in the world that will excel through innovation and virtue
Strategy:
Delivering as the global standard brand and the most trusted company for providing halal product solutions.
Values
Our point of difference
Our PROCESS
Our PEOPLE
Our PRODUCTS
Our 4 Pillars
BH PRODUCTS
Innovation & Quality
Convenience Added Health
Benefits Competitive
Price
Consumer & Market Trend
Consumer shift towards healthy lifestyle & food
50% are actively trying to lose weight
88% willing to pay premium foods with healthy attributes
43% of global respondent says absence of GMOs is very important in their
food purchase -Nielsen
Restaurants / manufacturer offering healthier food options
Non-Communicable Disease Facts
His Majesty’s Call
“Meanwhile, results of the Brunei Darussalam National Health and Nutrition Status Study found that
the level of increasing excessive body weight and obesity is very high, reaching up to 61% among
adults.
The effect of the problem has been detailed as: more than 30% suffering from hypertension, 12.4%
suffering diabetes and 70% suffering from high cholesterol.
These statistics are alarming. In this regard, the relevant parties in the government should not delay
providing knowledge and guidance to the community.”
His Majesty’s Titah
30 Ramadhan 1437H / 5 July 2016M
National Concern
Healthy Options
Government-led initiatives
Our Product Solutions
Daily Needs
Produced in Australia
Beverages
Produced in Brunei Darussalam
Less sugar No Added sugar
Chicken & Lamb
Produced in the United Kingdom
Base – Soya Paste
Produced in Brunei Darussalam
Crackers
Produced in Brunei Darussalam
Drinking Water
Produced in Brunei Darussalam
Products in Development
Low-sodium soy sauce Cheese (including low-sodium cheese) Noodles Juice Isotonic Drink Soya Mayonnaise
Opportunities with bruneihalalfoods
Product is unique/innovative/differentiated Healthy or healthier alternative MUIB accredited ISO, BRC, GMP Certified Volume
Improvement Opportunities
o Quality standards o Strengthening customer service o Fulfilling MUIB accreditation requirements o International Competitiveness
• ISO, BRC, GMP readiness • Packaging, volume, ingredients sourcing, etc.
o Competitive pricing
Thank You!
Ghanim International Corporation
www.brunei-halal.com
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