data driven design (in english!)

DATA DRIVEN DESIGN ESSI RAUNAMAASENIOR SERVICE DESIGNER – SOLITA@raunamaa

TWO KINDS OF DATA:QUALITATIVE & QUANTITATIVE

THERE’S A CARROT IN DATA

DATA IS GREY.

GETTING LOST IN DATA?

USERS SPEND MOST OF THEIR TIME IN OTHER SERVICES THAN YOURS.

GUESS ANALYSIS

DESIGN

I want to change the date.Wait... Which dates did I even choose?I want to change the hotel.

Variation 1Control

13% 87%

TRY THINGS & FAIL FAST?

EVERY FOURTH EVERY THIRD

QUANTI-TATIVEDATA

BEHAVIORAL MODELS & MOTIVATIONS

QUALI-TATIVEDATA

DESIGN

USE CASES & BUSINESS SPECIFIC KNOWLEDGE

Where’s the problem?

Understand deeper Solutions

JUST ONE MORE THING...

Twitter @SolitaOywww.solita.fi

THX.ESSI RAUNAMAASENIOR SERVICE DESIGNER - SOLITA@raunamaa

Kuvat CC/ Ketzirah Lesser & Art Drauglis

Design