data driven marketing v.1.3

DATA-DRIVENMARKETING

Behavioralchange

HAS CHANGED ON DEMAND AND USE WHICH MEANS THE OFFER MUST CHANGE

THE DIGITALSHIFTDigital didn't changeanything but...

everything digital changed.."

IMPORTANCE OF BRANDIN THE DIGITAL MEDIA ENVIRONMENT

CROSS-DEVICES

CROSS-CHANNEL

MULTICHANNEL MARKETING

business infrastructure

it is in the importance

Media is in the

EVERYDAY LIFE MARKETINGVALUE IN DIGITAL

TARGETING

ENGAGEMENT

CONVERSION

ANALYTICS

MARKETING TECHNOLOGY

DATA-DRIVENMARKETING

PROCESS's

Changes inadvertising

FOR ADVERTISERS

IDEAS STRATEGY CHANNELS ANALYSIS SOLUTIONS

CAMPAIGNMANAGEMENT

OPTIMIZATION REPORTINGANALYSIS

STRATEGICACCOUNTS TEAM

strong multichannel

ADVERTISING SOLUTIONS

PROGRAMMATIC ADVERTISING

SEARCH MARKETING

SOCIAL MARKETING

EMAIL MARKETING

NATIVE ADVERTISING

AD TECHNOLOGYAudience data

TARGETING & SEGMENTATION DEMAND MARKETING

OPTIMIZATION REPORTING & ANALYSIS

MATCHINGOBJECTIVE

MESSAGES

Context is not constant it is asfluid and adaptable as ideas,technology, life and everything.

THE MARKETING EXTENDSON THE PRODUCT VALUE