data privacy as a competitive advantage
Post on 28-Jan-2018
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We Build PrivacyEnhancing Technologies
for Mobile & Web
THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF PRIVACYCHEQ, AND MAY NOT
BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF PRIVACYCHEQ.
What have we built? AgeCheq
AgeCheq is a a single-sign-on cloud-based service that easesCOPPA Compliance costs and effort for developers while giving parents control of their children’s
Personally Identifiable Information.
AgeCheq : Parent Dashboard
Parents see all AgeCheq enabled games their kid has attempted to play and can view privacy disclosures,
authorize, block or unblock games as desired.
AgeCheq : Kid View
AgeCheq enabled games require the child to enter
in their AgeCheq PIN in order to play.
AgeCheq : Who’s using it?
Bingo Home : Race to EarthDreamWorks Pictures game based on the animated
movie “Home”.
WolfQuestTour the lands of Minnesota as a wolf
in this popular multi-player game.
A few of our more popular AgeCheq enabled games
Why Privacynq?
“The rise of big data means that technologists, policymakers, privacy advocates, and entrepreneurs should devote greater energy to developing easy and effective technological methods to give consumers greater control over their information. There is overwhelming evidence of a hunger for such tools.”
(Edith Ramirez, FTC Chairwoman – 05/08/2014)
Why Privacynq?
“Immersive apps and websites should be employed, to describe to consumers in meaningful and relatively simple terms the nature of the information being collected, and to provide consumers with choices about whether any of this information can be used by entities or persons who fall outside the context in which the consumer is employing the device, and in which the consumer expects her information to remain private.”
(Julie Brill, FTC Commissioner – 01/28/2015)
Why Privacynq?
“One issue we addressed was the question we hear again and again about whether notice and choice have continuing relevance, given the lack of traditional screens or interface to communicate with consumers. Our answer was “yes,” and the report discussed the different tools that IoT companies are using to communicate with consumers – such as point of sale disclosures, set-up wizards, or even codes on the device.”
(Jessica Rich, FTC Director, Bureau of Consumer Protection – 06/11/2015)
Why Privacynq?
“Congress should pass comprehensive data security legislation establishing the basic requirements for how to notify consumers when breaches occur and creating a technology-neutral security framework that will provide clarity to consumers and innovators.”
(Terell McSweeny, FTC Commissioner – 02/27/2015)
Concern over Data Privacy
According to a recent study by customer identity management provider Gigya, more than 90 percent of consumers are at least somewhat concerned about data privacy and how companies are using their data.
Americans Feel Out of Control
Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Strongly Agree
Agree
Disagree
Strongly Disagree
Refused
“Consumers have lost control over how personal information is collected and used”
Americans Feel Out of Control
Strongly Agree
Agree
Disagree
Strongly Disagree
Refused
Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
“It is easy for me to be anonymous when I am online”
Americans Feel Out of Control
0% 20% 40% 60% 80% 100%
Purchasing Habits
Political Views
Religious Views
Visited Websites
Your Location
Health and Medications
Social Security Number
Very Sensitive
Somewhat
Not Too
Not At All
Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
What have we built? Privacynq
Privacynq explains product benefits and privacy protections
in easy-to-understand language, synchronizing consumers’ expectations for the use and protection of
their private
information with each brand’s information strategy.
Privacynq : Brief Notices
Privacynq displays the most pertinent information about a product, venue, etc., in an attractive, scalable easy to read “brief” format.
Privacynq : Where does it work?
Wearables
Venues / HospitalsVenues / Stores
IoT Devices Connected Cars
Many Other?
What else can we built?
We are Privacy Experts and are ready to discuss your privacy project.
We have ideas, but perhaps your idea is even better.
We have built several solutions, and in the following slides are a few samples of what we can do, so let us
know how we can get involved.
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