datascouts location intelligence & data visualization

Actionable Business Insights Location Intelligence & Data Visualization

LOCATION INTELLIGENCE

BUSINESS STRATEGY

DATA VISUALIZATION

DataScouts helps professionals to map and visualize critical business KPIs to gain actionable market insights and drive

(internal & external) engagement

DataScouts was grounded in the belief that location plays an

important role in many private, business and policy decisions

Estimated 75% of business data contains a geographic dimension

Source: Galigeo Solutions

Every time we interact, order, like, share, recommend, download and save

we leave a digital footprint of our activities

Geospatial data are growing at a staggering pace

Source: McKinsey Global Institute analysis

of 20%per year

Location-centered approach to gaining business insights

§ Shift in thinking about data, from what is technologically possible to what is the benefit to businesses

§  Five misunderstandings in the data conversation between BI and Marketing / Sales

§ Use cases to “location” data driven business

Organizations have invested in DWH, BI, in collecting and stockpiling data to

enable data driven business

access to more and more open data explosion of mobile usage upcoming Internet of Things

Shift happens in society and business that provides new opportunities for using geo-sensitive data

NEW DATA EXPERIENCE

§ Outside Thermometer §  Body Thermometer §  Local “tante emma” store § House for sale – physical signage §  Finding parking space after hours traffic jam

experience

Not just more data,

OLD DATA EXPERIENCE

§ NEST § Health devices §  Shop Flow Optimisation § House for sale – online / connected

devices § Guided smoothly to available parking

spaces

but new experiences

We saw a new opportunity emerging combining open and

proprietary data sets with location as the common unique identifier

How Open Data relates to other types of data

ALL DATA

BIG DATA

OPEN DATA

OPEN GOV DATA

OWN DATA

Source: McKinsey Global Institute analysis

30%of BI projects

upon business expectations

Source: McKinsey Global Institute analysis

fail to deliver

Five misunderstandings in the data conversation between BI and Marketing / Sales

Misunderstanding #1: Business thinks action plan!

Misunderstanding #1: Data Analyst thinks KPI’s!

Misunderstanding #2: Data Driven Business means

real-time access to Business Data

Misunderstanding #2: Data Driven Business means upfront investment in

infrastructure & tools

Misunderstanding #3: Business Intelligence is a Marketing Discipline!

Misunderstanding #3: Business Intelligence is an IT matter!

Misunderstanding #4: Data Volume is a key fundament!

Misunderstanding #4: Data Quality is a key fundament!

Misunderstanding #5: Excellent market understanding

enables efficient go to market plans!

Misunderstanding #5: Understanding performance of past

campaigns drives future actions!

Actionable Insight Use Cases

Branch performance Monitoring Distribution Channel

Optimization Sales Territory Management

§ Sales force optimization is important as companies evolve and face new challenges in the market place.

§ Sales are not only responsible for individual customers but for a group of customers

§ Location Intelligence enables §  Gaining insight in sales performance by territory §  Identifying underperforming sales territories §  Outlining high-potential zones for new services §  Listing high/low priority customers & prospects

§ Optimized sales territories drives sales productivity §  Improved market coverage §  Maximal time in front of qualified customers/prospects §  Minimized hours spent on driving and visiting no- or low-return customers / prospects

Sales Territory Management

Branch Performance & Engagement

§ Accurately assessing branch performance enables franchise organizations to make strategic choices: §  close underperforming branch §  ramp up marketing efforts to reach new consumers who are unfamiliar with the brand §  modify go-to-market to better meet the specific needs of specific consumer base

§ Franchise organizations often rely on benchmarks based on historical performance of their branches

§ Location intelligence provides §  insight into demographic shifts in a given area §  assessment of the true market potential of branches in a specific area §  performance evaluation using information about micro-markets and member demographics

§ B2C companies serve their customers through multiple channels: Distributor - Direct / Internet - Direct / Sales Team / Value-Added Reseller (VAR) / Retail / Manufacturer’s Rep.

§ These companies evaluate on a regular basis new distribution channels or alternative distribution methods to §  grow more aggressively §  go after new customer segments §  go to market with new products

§ Location Intelligence provides §  (visual) mapping of different channels and their key characteristics on §  means to identify natural partners, looking for companies that have relationships with your target

customers §  market comparison of the price the end-user pays if a he can buy from multiple channels

Distribution Channel Analysis

Discover Visualize Engage Data Scouting to help you find most relevant data sources to solve

your business questions

Transfer data into graphs and visualization that

enable you to discover trends and patterns

Enable transformation into a (location) data driven

business, engaging internal as well as external

stakeholders

www.datascouts.be :: @datascouts

Bart Frison :: bart@datascouts.be :: +32 479 63 37 58

Ingrid Willems :: ingrid@datascouts.be :: +32 471 95 00 80

Thank you for your attention!