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Preliminary clarifications to the Costa Rica Field Trip, January 13th - 19th (Coopronaranjo R.L.)

TRANSCRIPT

Naranjo

Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)

Historical Review

Hierarchical structure of the Coopronaranjo R.L.

1997-1998

1998-1999

1999-2000

2000-2001

2001-2002

2002-2003

2003-2004

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0.00

20,000.00

40,000.00

60,000.00

80,000.00

100,000.00

120,000.00

140,000.00

160,000.00

180,000.00

161,105.13

124,730.67

164,789.57

120,807.64102,403.60

98,764.20 97,750.79

81,301.30

87,063.75

75,397.68

96,116.65

84,378.30

66,854.68

94,227.70103,896.00

107,688.84

Anual Coffee Production(Fanegas - bushels)

2011 2012 2013

72,734.32 74,224.46

100,458.78

20,709.88 29,661.02

7,006.44

Productores Dif. ArabigalhF127UMZ4RgGWAz27YCal

Coffee received by type

2008 2009 2010 2011 2012 2013$0.00

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

$10,777,529.76

$12,347,586.84

$10,529,604.88

$20,816,718.16

$22,447,905.95

$18,040,873.94

Coffee sales last 6 years(Dolars)

2008 2009 2010 2011 2012 2013

(¢300,000,000.00)

(¢250,000,000.00)

(¢200,000,000.00)

(¢150,000,000.00)

(¢100,000,000.00)

(¢50,000,000.00)

¢0.00

¢50,000,000.00

¢19,145,269.72

(¢105,759,739.40)

(¢142,822,043.63)

(¢179,761,434.32)

(¢269,988,698.87)

(¢160,179,797.11)

Total net Surplus or lossCoffee process

L5eh8XusV2UtuBDeb2jCjQ

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

-$600,000.00

-$500,000.00

-$400,000.00

-$300,000.00

-$200,000.00

-$100,000.00

$0.00

$100,000.00

-$53,675.28 -$35,427.74 -$60,283.60

-$59,062.69 -$87,586.42

$32,867.98

-$210,446.20

-$280,946.66

-$365,057.13

-$545,431.71

-$323,595.55

Economic losses last 11 yearsCoffee process

Consolidated budget surplus

2008 2009 2010 2011 2012 2013

-$600,000.00

-$400,000.00

-$200,000.00

$0.00

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$32,867.98

-$210,446.20 -$280,946.66

-$365,057.13

-$545,431.71

-$323,595.55

$239,017.96 $269,849.39

$348,760.28

$476,440.66

$626,240.06

$757,960.43

$271,885.94

$59,403.18 $67,813.62 $111,383.52 $80,808.35

$434,364.88

Excedentes Consolidados

Activ. Cafetalera Activ. Comercial Excedente Consolidado

Historical DataBusiness areas

Agricultural and Construction supplies

2010 2011 2012 2013 $-

$1,000,000.00

$2,000,000.00

$3,000,000.00

$4,000,000.00

$5,000,000.00

$6,000,000.00

$7,000,000.00

$8,000,000.00

$4,858,157.78

$6,380,636.92

$7,428,484.35

$5,927,825.45

Department of Agricultural and Construction supplies

2010 2011 2012 2013 $-

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$42,127.43

$88,788.32

$112,880.05

$59,021.74

ECONOMIC SURPLUS Department of Agricultural and Construction supplies

2010 2011 2012 2013 $-

$2,000,000.00

$4,000,000.00

$6,000,000.00

$8,000,000.00

$10,000,000.00

$12,000,000.00

$6,299,478.09

$7,883,155.44

$9,383,623.13 $9,972,467.42

Sales of Supermarkets last 4 years

2010 2011 2012 2013 $-

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

$350,000.00

$400,000.00

$189,715.60

$241,864.74

$308,395.61

$340,241.92

ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

$86,822.48

$109,813.72

$215,777.18

$427,716.51

$278,161.09

$400,709.23 $595,595.27

$805,523.51

$1,280,742.05

$2,055,857.77

$2,451,618.44

SALES OF MANUFACTURED COFFEE ROASTER

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $-

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

$350,000.00

$400,000.00

$2,325.43

$3,787.97

$3,877.97 $8,490.00

$26,172.51 $35,563.60

$75,386.56

$111,568.34 $137,127.05

$225,080.35

$352,987.39

NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS

2007 2008 2009 2010 2011 2012 2013 $-

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

$-

$39,703.57

$126,369.85

$221,971.45

$259,838.27

$224,502.33 $248,382.05

COFFEE TOUR NET SALES

2007 2008 2009 2010 2011 2012 2013

$-40,000.00

$-30,000.00

$-20,000.00

$-10,000.00

$-

$10,000.00

$20,000.00

$-3,758.18

$-34,561.56

$-28,698.10

$5,348.91 $8,660.54

$-20,115.95

$5,709.38

COFFEE TOUR NET SURPLUS LAST 7 YEARS

Cosecha 2006-2007

Cosecha 2007-2008

Cosecha 2008-2009

Cosecha 2009-2010

Cosecha 2010-2011

Cosecha 2011-2012

Cosecha 2012-2013

-

1,000.00

2,000.00

3,000.00

4,000.00

5,000.00

6,000.00

7,000.00

8,000.00

9,000.00

7,053.00 6,806.00

7,765.00

5,697.00 5,509.44 6,110.66

7,006.44

Espiritu Santo farm coffee production last 7 years

Octu

bre

Novie

mbre

Dici

embre

Enero

Febrero

Marz

o A

bril

May

o Ju

nio Ju

lio

Ago

sto

Setiembre

0

50,000

100,000

150,000

200,000

250,000

105,345

175,970 182,785 185,418

142,670 150,733

120,747

141,437

15,910 3,116

86,177

19,948

49,762

194,018

173,757

146,640

116,177 110,873100,124

107,918 111,213120,021

139,818

2,771

Comparative production KW

Producción 2011-2012 Producción 2012-2013

COFFEE NURSERYIn five years:1,000,000 Trees5,000 tree/hect. 200 Hectars

Recreaction Center

Traceability Wet Mill

Traceability dry mill

Naranjo coffee production mapp

We have all the integrated system: wet mill-dry mill-Warehouse and Shipping place

Traceability guaranteed from see to cupWe have a quality and environment control procedure under ISO 9001: 14001. With this system the quality and product traceability are insured.

Are there single lots register?

We start with the micro lot program from 2007 to 2013; this has been a successful program for the growers who are inside the program, but it is a small quantity of coffee, represent 1.39% of the total crop. (1500 qq or 69,000 kg green coffee)

Coffee plantation

• Numbers of Farms 2300

• Sizes farms average: 1.67/ha

• Average age of trees: 15-20 years,

Other stadistics

• Yield per hectar 23 quintales (Fanega or 46 kg)• Average height 1100 msnm (start at 950 msnm

to 1650 msnm)• Average Rainfall the last 5 years 2117 m.m.• Type of soil - Volcanic (Andisoles y Ultisoles)• Number of trees planted 5000 by ha and the

average age 15 to 20 years.• Varieties planted:

– Caturra 60%– Catuaí 30%– Hybrid, Catimores, Geisha y Villa Sarchi 10%– Quality hard been and Strictly Hard Been

2012-2013 2011-2012 2010-2011 2009-2010 2008-20090

5

10

15

20

25

The last five harvests

Yiel

d

Total yield during the last five harvets(Yield/ha 46/kg)

Roya affection at Coopronaranjo R.L.

• Plans to Control Coffee Rust in Naranjo County Farms– Agri-technical personnel will attend the National Coffee Rust Congress in

Turrialba, as well as other training sessions related to controlling coffee rust.

– Products for preventing and controlling coffee rust are delivered to coffee growers through the MAG-ICAFE National Plan.

– Field days for coffee producers are held in every community in Naranjo County.

– CooproNaranjo’s Agro-Supply Store gives special offers and discounts on coffee rust control products.

– Educational materials regarding coffee rust management are published and widely distributed.

– Field trials of coffee rust control products are carried out at CooproNaranjo’s plantation.

– Growers can buy coffee rust control products now and pay later with future-harvest credits.

– Technical assistance offered to growers at the Agro-Supply Store and through on-site field visits.

Quality assessment

• Where will coffee be evaluated? On farm/off-site?• The coffee is evaluated at our processing mill by our

Q-Grader certified tasters.• Are single lots to be evaluated?

• All coffee is evaluated as applicable:– Quality control during processing.– Quality control during storage in silos and warehouses.– Preparation of lots for coffee shipments.– We also have a Micro-Lot Program, which

consists of special coffee grown on small parcels that our Coop Members set aside on their farms. Said parcels are given very special attention and care, and the resulting harvest is then very carefully processed. This coffee can be either washed or left with its natural mucilage, depending on the preferences of the clientele that exists for these special production lots.

Quality assessment• If yes, is there a chance to purchase single lots?

• Yes, the opportunity exists to roast a gourmet coffee with very special characteristics. You will be able to see this process during your visit.

• In terms of grading: percentage of commodity/speciality coffee?• The quality yields are 75% premium grade, 15% second grade,

and 10% inferior grades.• A few outstanding farms obtaining higher prices for good quality?

• Naranjo has ideal conditions for coffee production. The soils, elevation, micro-climates, and Pacific Basin influence combine to make the coffee produced in this region sought after by the world’s finest roasters (Starbucks, Illy, Caribou Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in their special blends or alone as an exclusive specialty coffee. High prices are obtained only when small quantities of coffee are sold, such as with the micro-lots. As you know, coffee prices generally are dependent on the New York Exchange. This is why we have searched for a different way to market our coffee, which must be roasted for that value-added component.

Quality assessment

• Cup of Excellence participation? If yes, experience?

• Yes, we have participated in the Cup of Excellence. There is always strong participation from the Naranjo region, with our growers’ coffees consistently placing among the most highly rated. It is a very small market, though, and thus favors only a select few.

Sales last 4 coffee harvest

Cos 12-13 Cos 11-12 Cos 10-11 Cos 09-10 -

10,000.00

20,000.00

30,000.00

40,000.00

50,000.00

60,000.00

70,000.00

80,000.00

90,000.00 78,822.00 80,534.28

74,005.00

53,488.00

28,866.00

23,361.72 20,222.00

13,366.00

ExportaciónConsumo

Fane

gas

Sales by type

Fair Trade Organico Rainforest Alliance UTZ Certified Especial Convencional Ventas Locales -

10,000.00

20,000.00

30,000.00

40,000.00

50,000.00

60,000.00

70,000.00

C 07-08C 08-09C 09-10C 10-11C 11-12C 12-13

SOCIAL INFORMATION

79%

13%6% 2% 0%

Clasification of the amount produced by the growers

under 5050-100100-200200-500More 10

Affiliates Numbers of members:     2,127.00   Women:        803.00 37.75% Men:        1216.00 57.17%Societies 108.00 5.08%

38%

57%

5%

WomenMenSocieties

COOPRONARANJO R.L.Next target, the certification of Carbon Neutral

Leave a green footprint is the responsibility of every body!

THANK YOU VERY MUCH

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