db jr editor 2011
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Dainik Bhaskar Group – Making of Manual Newspaper
HISTORY
IS
CREATED!!
Dainik Bhaskar Group – Making of Manual Newspaper
Largest Manual Newspaper Making Competition
Junior Editor 2011
An Initiative by Bhaskar Champs
Dainik Bhaskar Group – Making of Manual Newspaper
Bhaskar Champs Club
The Bhaskar Champs Club is a special initiative of Dainik Bhaskar Group that endeavors to
provide a platform to kids to interact with other schools on grounds of various engaging
activities. It's based on the partnership between the schools and our organization with a
commitment towards excellence in education and diverse extracurricular activities. The
club will offer a bouquet of enriching activities and a bundle of educational products like
Young Bhaskar, Bal Bhaskar and Bhaskar Lakshya Magazine.
The initiatives of the Bhaskar Champs Club are:
• The Scrapbook Activity 2010
• The Junior Picasso 2011
• Junior Editor 2011.
• Ongoing Activity Brain Hunt 2012
Dainik Bhaskar Group – Making of Manual Newspaper
Objective
In today’s age it is a challenge to inculcate the habit of reading newspaper with the new
generation.
Encourage newspaper reading habit amongst the younger generation through increasing interactivity with the newspaper and
to consolidate the current positioning of brand Bal Bhaskar and Young Bhaskar as the largest read kid’s magazine across Dainik
Bhaskar markets and promote the same in new markets like Gujarat and Jharkhand.
JUNIOR EDITOR 2011
Dainik Bhaskar Group – Making of Manual Newspaper
About Junior Editor
Idea
Involve the kids in an interactive competition to showcase their imagination while making newspaper a bit more fun.
Ask kids from 1st to 12th class to prepare a newspaper in Hindi or English or both the languages
Execution
Help them with a template of 8 pages
Target
To enrol 25,000 new memberships of Bal Bhaskar and Young Bhaskar across DB markets through Bhaskar Give them enough time to execute it: 2 months (20th February 2011- 15th June 2011)
Newspaper Entry
Dainik Bhaskar Group – Making of Manual Newspaper
PARTICIPATION
10 states, 42 cities
& 592 schools
STATES:Punjab, Chandigarh, Haryana, Jharkhand,
Rajasthan, Madhya Pradesh, Chhattisgarh, Jammu, Delhi and Himachal Pradesh.
PERIOD : February- September 2011
Dainik Bhaskar Group – Making of Manual Newspaper
67,130 Manually
Made Newspaper submitted
Dainik Bhaskar Group – Making of Manual Newspaper
Newspaper by Junior Editors !!
Manually made newspaper submitted by students.
Dainik Bhaskar Group – Making of Manual Newspaper
State-Level EXHIBITIONS
1. Bhopal
1. Raipur
1. Ludhiana
1. Chandigarh
1. Jaipur
1. Ranchi
Exhibition location:
Exhibition held at 6 locations & 2150 entries were
exhibited.
Dainik Bhaskar Group – Making of Manual Newspaper
UNPRECEDENTED ResultsLargest Number of Manually Prepared
Newspapers by kids67,130 newspapers submitted
592 schools participated
2150 entries exhibited at 6 locations
183 entries finally awarded
Dainik Bhaskar Group – Making of Manual Newspaper
Winners with their awards
18th September 2011
Edward Hall, New Delhi; Chief Guest- The Chief of the Army Staff Gen. V.K.Singh
Dainik Bhaskar Group – Making of Manual Newspaper
Winners with Chief Guest Gen. V.K.Singh - Chief of the
Army Staff
18th September 2011
Dainik Bhaskar Group – Making of Manual Newspaper
Press support / coverage to the activity
Dainik Bhaskar Group – Making of Manual Newspaper
Guinness World Record
Dainik Bhaskar Group – Making of Manual Newspaper
Limca Book of Records
Dainik Bhaskar Group – Making of Manual Newspaper
India Book of Records
Dainik Bhaskar Group – Making of Manual Newspaper
THANK YOU !!
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